Post on 15-Jan-2015
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Conversation starters
Social Media Forum 2010
Something SomethingSomething Social MediaTackling Social Media the right way:
Strategy & Policy
Social Media?
Social media are the online tools and platforms people use to share their opinions, insights and experiences with each other.
From one-way
Website
User User
To two-way
Website
User User
To a roundabout
Website
User User
Social Mediafor businesses
Social mediaStart with a strategy
Build relationships (not campaigns)
Build communities (not websites)
Integrate (don’t interrupt)
Communicate (don’t shout)
Organic (not artificial)
Congratulations!
Just one more thing...
Social Media Policy
Social Media PolicyWhat?
Why?
Who?
How?
Guidelines
Ethical code
How to react
Personal? Corporate?
What can and cannot be said?© eye2eye
ExamplesScenario
Social Media PolicyWhat?
Why?
Who?
How?
People talk behind your back
Positive
Negative
Not enough
© www.lamazone.be
Why?Uniformity
Responsability
Just another communication policy
Social Media PolicyWhat?
Why?
Who?
How?
PR Communication
Marketing
HRInternal communication
Customer service
IT
© www.lamazone.be
You decide(but please... not IT)
Who?Everyone hoe koppel ik deze aan die
ervoor?
Everyone is involved
50%
Ambassadors
© www.lamazone.be
Social Media PolicyWhat?
Why?
Who?
How?
How?Strategy
Online tools: eg www.policy.net
Internally
Externally
Examples
“Jeweller T. is a crook”
Negative experience
Escalation
© www.lamazone.be
Examples
The Streisand Effect
© JCT (Loves) Streisand*
backfires
Blocking information
Cease & Desist
Ripple effect
Mainstream Media
Comments on newssite
© www.lamazone.be
Examples
Scenario
Discovery
Evaluate
Respond
Good luck!Work hard.
Questions?
E: sofie@talkingheads.be
W: www.talkingheads.be
T: @talking_heads
T: +32 9 269 52 45