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Pixels, or People?The Evolution of CRM Retargeting

or

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Kyle BrownVP of Engineering

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September 19th, 2013

$116M IPO

October 29th, 2013

$250M IPO $119 M

October 30th, 2013

$350 M

February 14th, 2014

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Average Display Ads (.07% CTR)

Retargeted Display Ads(.7% CTR)

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- Surpassed PCS- Growth Accelerating

Source: Gartner, IDC, Enders Analysis

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Is that a Fablet?

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SELL BY: 5/18/14

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kbrown@liveintent.com

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kbrown@liveintent.com

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Kylekbrown@liveintent.com

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Kylekbrown@liveintent.com

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Custom Audience

TailoredAudience

ActiveAudience

LiveAudience

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43307bb5a669b247270a4d81cce6f3ff

15% OFFJust for you, Kyle!

We’ve missed you, Kyle!

Don’t tell Kyle!

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1. The logged in audience is more valuable than anonymous audience

2. The email address is an inherently cross device ID

3. The hash of the email is the most reliable matching ID

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or