Necessity of design in marketing . bychandran. k, tech:supdt: [p], iiht kannur

It is the application of a range of techniques and a business philosophy

on the customers or potential customers on clothing ,textiles or textiles related

products and services.

The textile designing technology

This technology involves three components

The Creative part

The technology part

The business part

Now we can discuss about the business of textile design

textile business is a management process concerned with forecasting, identifying, producing, and marketing the designed textiles to satisfy the targeted consumer needs .It deals with creative designing skills, market research, and consumer trends in clothing , textiles and related products and services.

textile business cycle

Market research

It is a two way inquiry into the market.

The market is a place or organization through which the exchange of goods and services takes place by the togetherness of buyers and sellers.

Trends has to be studied in micro and macro level environment.

Macro level

Internationalagreements

Legalmatters

Transportingsystems

Environmentalmatters

Culturalfactors

economics

Social tendencies

demographics

market

Micro level

Personalprofiles

Buying season

Socio-Economic

background

Buyingpotential

Culturalaspects

Promotionalaspects

Functionalaspects

Suppliersmanufacturers

Consumerneeds

Why the people buy the clothing?

In the past it was for

To satisfy the basic needs of covering body parts to cover the nudity,

To protect body from natural phenomenon's

To express social status

To decorate human body

Maslow’s need hierarchy

Self-actualizationneeds

Esteem needs

Social needs

Security & protective needs

physiological needs

Industrial practice in designing

Trend researchSetting business season-time factorFixing the target - consumer information in terms of sex, age group, occasion, image, and lifestyle .Planning a concept lineDesigning a textiles productsCreating a best sellerPresentation to customersCatalogue the collection

Towards Consumer ?

In buying a textile product, consumer is influenced to a marketing environment regarding 4 p”s

1. product. [AIDA ]

2.priceing

3.promotion

4.publicity

USP of designs

Uniqueness

Innovation

Smart colouring

freshness

Ever in the service of handlooms

Thanks for the listening ! ! !