“The entrepreneurial university: practice” George Constantinou & Soizic Tsin

Background– CUE background– From Idea to concept: Thought process– Serious Games Studio: Your idea our expertise– Distilling the entrepreneurial spirit

• Case Study 1: App Competition “PASS”• Case study 2 : NHS Healthcare

Overview

Background

‘2013 Modern University of the Year’

‘Coventry University has made another leap up the league tables with a rise of 13 places’

The National Student Survey 2013, published today, sees Coventry climb into the top two of modern universities in the whole of the UK for student satisfaction, and retain its position as a leading Midlands institution.

Introduction

• Wholly owned subsidiary of Coventry University, incorporated in July 1989.

• The Company’s principal activities consist of:– Delivery of funded projects on behalf of predominantly public sector

partners;– Exploitation of the company’s intellectual property into private sector

market opportunities– Development and management of the company’s property assets at

the technology park;– Support to the University’s applied research agenda through the

establishment and support of applied research institutes on the park• Generating an annual turnover of £14m.

Coventry University Enterprises Ltd:Background

Coventry University Group

Coventry University

Technology Park

Conference Centre

Teaching Schools and Faculties

Research

Institutes and Grand Challenges

CU London Campus

CU College

CPU BDM’s BDSO

CDS - Economic Development Projects

FutureWorksFutureLets

Health Design Technology Institute

And....

Serious Games Institute

CUE Ltd – Specialist Institutes

University

CUECommercial Consultancy

Business Support

Applied Research

Teaching

Introduction• The institute model

From Idea to concept

Researchers

Business Support Team

Entrepreneurs

Introduction• Addressing Challenge and make it opportunity

• HDTI - health and design technology institute– Challenge: Aging population– Need: support assisting living– Market demand– Finding solution to respond to this– Make it a commercial success

From Idea to concept

IntroductionFrom Idea to concept

Working with the UK design council

Introduction

• What are the techniques we use?– Market research– Feasibility study– User driven innovation– Proof of concept– Prototyping– Usability study– Investments?

From Idea to concept

Model of generic Stage-Gate® process used by large companies

Stage gates is a trade mark owned by Robert G Cooper and the Product Development Institute Inc.

Done

IntroductionFrom Idea to concept

Creative Thinking Design

ThinkingMakingStuffHappen

Serious Games Institute

“An international centre of excellence for the application of video games, virtual worlds and associated technology to serious social and economic issues”

Introduction

• Video https://www.youtube.com/watch?v=J-ttm1KQYTE

Serious Games Studio & Touch Digital : Your idea our expertise

By 2015 these 2 projects will deliver:• 510 regional SME’s will have received a business assist• 50 new products taken to the digital media market• 75 new jobs created or safeguarded in the region

BackgroundDistilling the entrepreneurial spirit

• Case Study 1: App Competition Cooking for Sport & P.A.S.S.

• Case study 2 : NHS Healthcare AppsLiverpool Women’s Hospital, UKBirmingham Health Visiting Service, UK

Background

• The ideas are your own• They are not related to teaching and learning• Copyright which you intend to use is free to use (we can’t pay for

licenses for copyright material to be included in the apps). • The apps must have a commercial use, not free to download, and

be supported by expected download figures.

App Competition

“Coventry University in collaboration with the Serious Games Institute is offering 3 grants of £5,000 each for staff and students “

BackgroundCase Study 1 : Cooking For Sport – Dr Ricardo Costa

Past Winner of the CU App Competition

Identify need

Solution meets market demand

Commercialise product

BackgroundIdentify need

Solution meets market demand

Commercialise product

Case Study 1 : Portable Ambient Sound System

P.A.S.S.

BackgroundIdentify need

Solution meets market demand

Commercialise product

Case Study 2 : LWH Guide

Liverpool Women’s Hospital

Case Study 2 : Health Visiting

Identify need

Solution meets market demand

Commercialise product

Birmingham Health Visiting Service

BackgroundThank you for your attention Any Questions?

George ConstantinouEmail: georgec@cad.coventry.ac.uk Soizic Tsin Email: stsin@cad.coventry.ac.uk

georgec@cad.coventry