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The Gilbane Conference (PTS-4)The Gilbane Conference (PTS-4)San Francisco, April 11, 2007San Francisco, April 11, 2007

Randall Marcinko, CEORandall Marcinko, CEOMEIMEI

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INC Today’s Talk

Cross-Media Strategy I: Cross-Media Strategy I: Tools, TechnologiesTools, Technologies

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INCHelping Publishers Monetize their

Digital Assets in a Changing World

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INC

Special report: Iran Nuclear Crisis

    TEHRAN, April 10 (Xinhua) -- Two inspectors from the International Atomic Energy

Agency (IAEA) arrived in Iran on Tuesday to inspect the Natanz uranium enrichment site, the

official IRNA news agency reported.

    The two IAEA inspectors are scheduled to stay in Iran for one week, IRNA quoted a

diplomat as saying on condition of anonymity, who added that their visit "is quite normal." TEXT

VID

EO

PICTURES

SOUND

CROSS MEDIA

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INC STRATEGY—TOOLS & TECHNOLOGY

CREATE—author, edit and format the content for print

PUBLISH/DISTRIBUTE—allow the public access to the print content

CONVERT—prepare and electronic equivalent

NORMALIZE—technology framework for systematic reuse

PUBLISH/DISTRIBUTE—allow the public access to the e-content

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INC Content Normalization

•Structure normalization (eg. XML)

•Subject normalization (eg. content selection)

•Technical normalization (eg. DOI & DRM)

•Language normalization (eg. Interlinguas)

•Taxonomy normalization (eg. indexing, categorization & entity extraction)

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CREATE DISTRIBUTE

CONVERT

NORMALIZE DISTRIBUTE

Print followed by digital creation & distribution

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INC

But in today’s world of Cross-But in today’s world of Cross-Media Simultaneous CreationMedia Simultaneous Creation

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INC STRATEGY—TOOLS & TECHNOLOGY

CREATE—individual content elements

NORMALIZE—technology framework for systematic reuse, each content element is normalized for best retrieval

ASSEMBLE—group the content elements in various assemblies, often multiple overlapping assemblies are created

PUBLISH/DISTRIBUTE—allow the public access to each content assembly, large or small, electronically and where appropriate, in print

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INC Elemental content creation

CREATE

NORMALIZE

NORMALIZE

NORMALIZE

NORMALIZE

DISTRIBUTE

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INC Cross-Platform distribution

Developing a technology framework to systematically enable content to be reused, tailored, shared, and delivered in any format, at any time, through any channel, to any platform.

Unitizing content in its most useful form

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CASE STUDYCASE STUDY

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INC Case Study—Magazine & Directory Publisher

magazine and directory publisher of national reputation.

each publication maintained its own editorial and production teams.

cross-media publication required post print digitization or conversion and transfer.

distribution and licensing of content was handled separately by each department.

the magazine sold only paper and e-subscriptions.

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INC Case Study—Today

each content element (object) is normalized (indexed/tagged and stored in realtime in a CMS.

content is now produced at the element or object level (text, blog post, picture, video, sound file, directory record.)

the magazine pulls necessary objects from the CMS, according to content attributes and including appropriate pre-print formatting.

the magazine pulls necessary objects (sometimes different from print) from the CMS, according to content attributes.

feeds of pictures are sold and syndicated from the CMS to a photo-licensing vendors (eg. AFP and Newscom.)

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text and text+photos are syndicated from the CMS.

directory records are assembled for 14 print and e-formats and products.

directory records are pulled in realtime to create stories for publication in print and e-versions of the magazine.

23 vendor feeds of e-content are distributed.

3 pre-print files are created and shipped to printers.

SEO becomes a vital part of the publisher’s world, made possible by normalization and metadata found in the CMS.

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INC Case Study--RESULTS

total production costs for all content has reduced by 26%.

licensing revenues have increased by 175%.

currency of delivered content has increased by 1.5 days

new products can be created and launched in days for a fraction of the cost.

archival content is growing and generating an increased percent of the total annual revenue.