The Mobile Moment (2011)

transcript

The Mobile MomentBart Byl, Domain7

@bartrand

Monday, 19 September, 11

The Mobile Landscape

People are adopting mobile 8 times faster than they got on the Web a decade ago.Source: http://www.consafelogistics.com/en/KnowledgeCenter/News/2011/September/07/Mobility_trends.aspx

2010 2011

Mobile’s taking over Facebook

Source: http://www.facebook.com/press/info.php?statistics

Mobile usersNon-mobile users

In 2 to 4 years, half your site’s visitors will be via mobile.

Source: http://www.idc.com/getdoc.jsp?containerId=prUS23028711

What kind of mobile?Other2.0%

iPod Touch14.9%

Feature phone1.5%

Other smartphone3.6%

Android Phone8.2%

iPhone34.6%

Other Tablets1.3%

Android Tablet0.4%

iPad33.5%

Web traffic by device in Canada

Source: http://searchengineland.com/comscore-the-ipad-owns-97-percent-of-us-tablet-traffic-82855

First Decision:App or Site?

Native App?

Monetization

Camera

Contacts

Accelerometer

Advanced UI

Graphics

Full screen Calendar

80% of branding apps never reach

1000 downloads

Source: http://www.lukew.com/ff/entry.asp?1402

Website?

Don’t need Steve’s approval

No installation

No 30% cut

No updates

Single platform

Linkable

Quick to market

Searchable

People looking for information about you are more likely to Google you than open the App Store.

Blackberry13%

iPhone14%

Android14%

m.facebook.com59%

Facebook Mobile Posts by Client

http://danzarrella.com/new-data-on-mobile-facebook-posting.html

What do users prefer?

So unless you absolutely must, go Web.

10 Tips for Strong Mobile Content

Learn how your audience uses their devices.

Downtime

In lines

Shopping

Commute

0 22.5 45 67.5 90

http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

Don’t assume users’ current situation.2

Supply the same content to all devices.3

Represent content differently across different devices. 4

Highlight crucial content.

Entice visitors into long-form content.6

Source: http://www.useit.com/alertbox/page-abandonment-time.html

Split content into smaller chunks.

Adapt to observed behaviour.

Use mobile to improve the desktop.9David Leggett : “The most reasonable case for omitting objects from a mobile site is when the object wasn’t essential to the desktop site in the first place.”http://www.uxbooth.com/blog/considerations-for-mobile-design-part-2-dimensions/

Let the constraints spur your imagination.

The Mobile Moment (2011)

Design