The Second Screen

By: Vanessa Miranda

What is it?

An additional electronic monitor used by people while watching television

Incorporates and allows viewers to experience both aspects

Next big thing!

Examples of electronic devices

Smartphones

Tablets

Computers

Apps Twitter

Umami

Zeebox

Shazam

IntoNow

GetGlue

Umami

IPad app Audio fingerprinting technology Provides many things such as:

› quick links to official social media accounts› related tweets from across the web

Zeebox

Your zip code Has 4 tabs:

› TV Rooms› TV Picks› Guide› Activity

IntoNow

Powered by SoundPrint recognition technology

Stands out among a deep sea of second-screen apps

Chat Supplies a lot about the show like:

› the season and episode numbers, › an episode synopsis › Twitter feed that features show mentions as

well as cast tweets

Shazam

Picks up and recognizes audio coming from your TV

Identifies not only music… Displayed show information You can find Shazam logos featured in

certain TV commercials, sporting events, and movie trailers.

GetGlue Users "check in" to the shows, movies and

sports they’re watching After checking in, users receive points and

with those:› may earn virtual stickers› receive recommendations› can earn discounts for entertainment companies.

Many television partners:› The CW › Discovery Channel› MTV

Twitter

The most popular website and app used for second screening

Follow your favorite actors, television shows, and other fans

Can reply, retweet, and favorite any tweet about what’s on the timeline

Many stars use Twitter to promote their shows

Can connect on many levels

#Hash tagging

Very important tool used to connect

Usually used at the end of a tweet

Searching hash tags allows users to do a lot and stumble upon things of their interest

Twitter Chats

Twitter Chats Interactive conversations at a specific

time on Twitter Based off of hashtags Similar to a traditional media talk show

› There is a host, › Guest, › Audience of real-time attendees › Typically programmed format with a featured

topic If you miss the rolling 140 character

tweets, there are transcripts

How to Find the Right Chats

Discovering chats mentioned by those you follow

Looking for chats quoted in blogs and other media publications

Identifying chats organized by others Use social platforms such as Twubs and

TweetChat

The VMA’s

MTV’s, Video Music Awards Increase ratings and obtain new fans Access to various camera angles

provided on the official VMA website Brought back popular Twitter Tracker

visualization tool From home interaction

The 54th Annual Grammy Awards

Invested in social and digital media and it paid off

NBC New live competition show called The

Million Second Quiz Like Big Brother meets Who Wants to Be

a Millionaire Players compete in a 12-day, 24/7

competition that tests their knowledge and endurance

Viewers can tune in to a 24/7 live stream, play along at home in real time and use the second screen to sync alongside the prime-time broadcast

Get This

Linking purchasable content to the television shows viewers are watching

Shows include the ABC hit Scandal with Kerry Washington, and the Carrie Diaries

Audio-sync button matches to the show and highlights items as they appear on screen

Users can purchase items worn by their favorite characters

Only Growing

Nearly 88% of U.S. homes own at least one device that can be used as a second screen

87% of consumers says they use at least one device while watching television

Twitter ad sales reaching $288 million in fiscal 2012, up from about $140 million in 2011

The Future Invading movie theaters Audiences can bring their own tablets to

the movie theater Disney’s latest re-release of the 1989

classic The Little Mermaid Disney’s free iPad app: Second Screen

Live: The Little Mermaid App What if audience members don’t have

devices? Brings up the question: