Top Trends in 2014 Holiday Shopping

shopping list!

The average holiday shopper says that they

have completed 53% of their shopping.

Shopping List

The average shopper has

already purchased

Clothing or clothing accessories

36% Toys

Books, CDs, DVDs, videos

or video games

34%

Electronics or computer accessories

Gift cards, gift

certificates

35% 51%

25%

NRF forecasts that retail sales in November and December will be up over last year’s sales, to

4.1%

billion.

$617

1 2

3 4

To: Me From: Me

(Millennials) plan to self-gift while they

do their holiday shopping, up from

last year’s

70%

This year, 73% of 18-to-24 -year-olds

Department Stores

Electronics  Stores  

Discount Stores

Clothing & Accessories

Stores 44%

30% 19% 22%

Half of holiday shoppers plan to finish their shopping online, while the rest will be heading to…

13% of men will finish their shopping at electronics stores.

of women will shop

at electronic stores.

27%

Only 9% of holidays shoppers say that they have finished all of their shopping.

Gift Cards - total!The average shopper will buy

4 gift cards,

spending an average of $173 total on gift cards.

Shoppers plan on buying gift cards from: Department

Stores

Restaurants Coffee Shops

20%

38%

34%

Shoppers plan to purchase gift cards from:

Top Toys for 2014

#1 for Girls #1 for Boys

On both girls’ and boys’ lists

LEGO Tablet

nrf.com/holidays The NRF 2014 Holiday Consumer Spending Survey was designed to

gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,593 consumers and was conducted for NRF

by Prosper Insights & Analytics, November 3-10, 2014. The consumer poll has a margin of error of plus or minus 1.2 percentage points.