TYPOGRAPHY

TYPOGRAPHYis the study of the art of letterforms

TYPEFACESalso known as fonts

COME IN 2 VARIETIES:

serif

sans serifabcdefgabcdefg

serif

ahave “feet”

sans serif

ahave no “feet”

LETTERSPACING the character spacing within a

word, between the letters

l etterspacing

Letterspacing should flow so that words reads as units.

GOOD LETTERSPACINGBAD L ET TERSPACING

KERNINGadjusting the letterspacing between two individual letters.

ab

TRACKINGadjusting the spacing between many letters, globally across an entire word or group of words.

tracking

LEADINGis the space between sentences or lines of type.

open

leadingtight leading

Filippo Marinetti 1876-1944• Italian poet and founder of the Futurist movment• created “sound poems” using type.

Paula Scher b. 1948• American graphic designer, illustrator and educator, works at Pentagram, NYC