Video Marketing Statistics: Business Trends

Post on 10-Feb-2017

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VIDEO MARKETING STATS

Business Trends

Business Trends

The reach and influence of video content is on a steep incline, and choosing the right strategy for your video marketing campaigns is

more important than ever. Here are some business trends shaping the world of video.

31% of the US population watches video on mobile devices. Source

59% of senior executives prefer video over text. Source

92% of mobile video consumers share videos with others. Source

86% of colleges and universities have a presence on YouTube. Source

We are watching 100 million hours of video on Facebook every day. Source

YouTube reports mobile video consumption rises 100% every year. Source

50% of advertisers are shifting budgets from TV to digital video. Source

Explainer and product feature videos were the most popular videos for retailers in 2015. Source

It is 50x easier to achieve a page 1 ranking on Google with a video. Source

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