© 2010 Recipe Marketing

© 2012 Recipe Marketing

WingFoot IskiateCase Study

© 2012 Recipe Marketing

WingFoot IskiateMarketing Challenge

• WingFoot Iskiate, the first chia drink mix, was created by two nurses who discovered the incredible sustaining power of chia seeds. WingFoot Iskiate is a new company and faced all the challenges of a start-up, particularly brand awareness.

© 2012 Recipe Marketing

WingFoot IskiateMarketing Strategy

• Recipe worked with WingFoot Iskiate to position its product as the “Super Natural Energy Drink.” This quickly tells the consumer what the product is and does.

© 2012 Recipe Marketing

WingFoot IskiateCreative Mix

• Recipe developed the logo and packaging for WingFoot Iskiate. The package establishes WingFoot Iskiate as an appealing trust-worthy brand and is relevant to the target consumer- heath conscious active adults.

© 2012 Recipe Marketing

WingFoot IskiateCreative Mix

• As a part of WingFoot Iskiate’s branding campaign, Recipe developed an e-commerce website. The site also features a blog and testimonials from WingFoot users. The site’s vibrant colors and action photography bring the brand’s energy to life.

© 2012 Recipe Marketing

WingFoot Iskiate Results

• Within one month of launch, WingFoot Iskiate gained placement in Whole Foods as well as regional specialty grocery stores. Sales continue to grow organically.