Brand Activations Offering

Brand Activation Through the Last Mile

A Synopsis of FMCG Activation Details

Presented By Wings Brand Activations I Pvt

Ltd

ITC Pasta

Sampling and Sales of Pasta @ More Outlets

Across 6 cities Total of 25 Outlets

per weekend

Tropicana

Back to School Activation done @ Big Bazaars for Tropicana

Pilot At 20 Stores in Bangalore and awaiting roll out

Cavin Care Topp Mopp

Cavin Care – Topp Mopp Activity @ Modern Trade Outlets – TN

Kellogg Back To School

All SKU’s when purchased would have points allocated to them

Children could collect these points and redeem them for school necessities like pencil box, pens, water bottle, school bags etc

This activation was done during the launch of the product in Nilgiris Chain of outlets in the south

Wipro

Baby Soft Diapers – Modern Trade

Outlets Activation

Henko

Neem Saplings on World Environment Day In Modern trade

Godrej

Ambipur – Instore Activation @ Modern Trade Outlets

Amaron

Galla is the product

Inshop Promotion sampling cum sales

Garnier

Skin Test @ Modern Trade Outlets And Corporate's across the country

TATA Photon+

Demo activity @ Nilgiris supermarket.

Old Spice Activity

Inshop Activity @ Modern Trade Outlets

Complan Wet Sampling

At Cochin Instore Wet

Sampling Activation

Dabur

For Sanjeevani Wet Sampling

Launch of Modern Trade Outlets –Spencer’s

All Spencer’s outlets in South are launched by WBAIPL

Diageo Vat 69 legendary

activity done at various restaurants And Pubs in Pune,Mumbai,Bangalore,Hyderabad,Kolkata

Tuborg Promotion Of

Sunburn music festival And Tuborg at Restaurants and Pubs in Mumbai Pune, Goa and Bangalore.

Garnier

Skin Scan Activity At Corporate's in

Bangalore

Himalaya

We had a Corporate contact program for the Call Centre's

It was called Stress Busters The natural herbal range products of

Himalaya were actually developed to be stress busters

So we had a renowned person speaking on stress and later they could check out the products and collect samples

Eureka Forbes

Road show Activation @ Chennai & ROTN

Colgate

Road Show for Colgate Paste

Across Kerala, Karnataka, Tamil Nadu

Conducting Free Dental Check Ups

Britannia

Funtush Activation 6 Cities Canter Activity to

identify the naughtiest kid in the zone in the city

10 Naughtiest kids would go on air every Sunday

Activity supported with school activation and neutral venue

Lakme Lakme – Watch

your lips canter activation

At colleges , we use to conduct an activity where there would be a Lakme Expert who would give tips On Skin Care

At beauty parlors we would do something similar

Kellogg's

A Canter Activation for Kellogg’s

Across Chennai Covering Schools

and Apartment

Maggi

Road Show for one month @ Mumbai

Maggi Atta Noodles were launched

Wet Sampling on the Canter

MC targeted Kids for activities on Canter

Sample sold at nominal price

Unibic THREE Maruti vans branded

and deployed through pre-determined route plans. Covering high congregation points which included’ Parks and Supermarkets primarily. Resources engaged with audiences, dispensed product information and offered free trials of the product lines

Unibic DOCTOR CONTACT PROGRAM-One trained male resource used to cover doctor premises and engage with the community.The doctors were briefed; samples offered for delayed trials

Kellogg's

School Nutrition Program conducted in 50 schools in 6 cities for 8 years

Std 2 to Std 5 targeted Children shown AV on Nutrition and

then a food group puzzle would be played by the Nutritionist

Huge timetables for the classroom , similar food group puzzle cum timetable for the kids and labels along with dry sample packs would be given to everyone

Frito lays

School Contact Program for Cheetos and Lays

PAN India

Berger Paints

School Contact Program

Kellogg's Family Mela Done at Chennai , Bangalore and Hyderabad Pre Event and Event at a Neutral venue Pre Event included school activities for painting and craft

contest announcements, canter activations , leaflet distribution , banners in locations, meet for principals of schools etc announcing the Mela

The Mela was at a neutral venue having painting contest , craft competition entries, inter school quiz contest , cooking contest for mothers ,games stalls for kids , food stalls and sales counters and also the brand mascots playing games with kids and photo op with kids

An average of 5000 families were there in each of these Mela's that were organised

Garnier We had chosen in 5 malls in Mumbai and tied

up with FM Radio stations There would be a Ms Clear Skin contest for

which we had a college contact and a canter activation as the pre event

5 Slots were announced where for each slot one winner would be chosen , and on Sunday evening between 6 and 8 the contest would go on air on FM . One winner per mall was chosen and we would also have a celebrity there

In the 5th Mall , all the 5 Mall winners were chosen for one city winner Ms Clear Skin

Marico Parachute For Salons and Beauty Parlors – we had a

monthly visit conducted For 3 Month period and installed

branding – aprons , champi kits , parachute branded head rests

After that they were called to an event and there were some gifts and a speaker talking on massaging techniques and someone from the company making a presentation on the product

Some freebies were given away and lunch was organised for them

Coats The activity was for the threads used for the

threading of eyebrows etc We Data-based and also did branding of the seat

covers Later they were called for a workshop on Simple

Tips for Threading The company also spoke about their product

range For the next 3 months we had dedicated

resources following up for sales

Organic

When the shampoo was launched we did an activity to introduce the product to the Parlours

We did free sampling of sachet’s to the parlour for 3 months and got feedback of the same

Later the team started selling to them and handling the sales representatives to get a foothold in the parlors and then moved away

Ideas that can be implemented

Workshops by Specialists sponsored by Brand

Branding Opportunities for consumers give away and also in the beauty parlors

ITC Tobacco Division Dedicated

Merchandising teams on vans

A Merchandiser , Electrician and a Painter who take care of visibility material and also repairs on the glow sign board, general lighting and touch up painting etc

Tata Tea

Karnataka was covered

Once a Month for 3 months

Kannan Devan Merchandising

23000 outlets in Karnataka

LG Brief : LG – GSM Mobiles

division had a challenge on hand to find agency to handle merchandising implementation across the country

Route : Agency arranged for a dedicated team of supervisors and merchandisers in 35 cities . Merchandising for LG and also competition mapping

Scale : 35 Cities and 65 Merchandisers , 25 Supervisors covering 6500 outlets

Tetra Pak Tracking of over 200 SKUs of various brands packed in

Tetrapak and also competition in pets, bottles and sachets

Online website covering 5000 outlets in 12 cities Weekly once visit with color coding for stock outs,

impending stock outs and healthy stock positions Market and Brand Share based on opening stock,

purchases and closing stocks @ outlets Geography wise and Brand wise log ins to clients to

help understand opportunity loss due to stock outs and also their supply analysis

Client Tetrapak used to use click-view analysis to present gaps in supply and brand and market share analysis

This was accompanied by paid space merchandised with Tetrapak branding

Create visibility and branding in the market space and build platforms for communicating the launch of Bacardi

Bacardi

Diageo Signage Deployment

Program Done in Mumbai,Bangalore,Pune,Hyderbad,Kolkata for Johnnie Walker, Smirnoff And Vat69.

Thank You!!!