Post on 17-Sep-2014
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Presented By: Yasmine Mustafa (@myasmine)
How I Made $15,000+ From One Blog Postor Best Practices in Monetizing Blogs
About Me Why you’re never going to make $ Ways to Monetize a Blog FTC Disclosures Personal Case Study Main Factors of Success Types of Posts that Perform Well How to Write your Posts How to Promote your Posts Tricks of the Trade Q/A
Agenda
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About Me
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Written on 2007, took 2+ hours It is about alternatives to email campaign software List-format Optimized for “[email campaign software] alternatives” 5 Advertisers 9 link-backs using specific anchor text 41 comments
Averages $500 to $1600 per month
The $15,000+ Post
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Blog #1 - Personal Case Study for First Blog
$- $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000
2008
2009
2010
2011
Affiliate Revenue GrowthUp to Oct
2011
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Why You’re Never Going to Make $$
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Bad designToo many ads
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Little to no traffic
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Little to no engagement
Your content isn’t suitable You blog looks inactive Not committed
Other reasons:
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4 key factors of success
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#1. It’s not your main priority
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#2. Relevant, unique & valuable content
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#3. You have an active, engaged community
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#4. Traffic!
Ways to Monetize a Blog
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Direct Advertising – fixed revenue
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Advertiser contacts blogger
directly
Cost Per Click (CPC) vs. Cost Per Thousand (CPM) Networks
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CPC - paid per click
CPM - paid per 1000 impressions
Affiliate Networks – paid per sale/lead
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A disclaimer within the post if services/products were exchanged free of charge or for a reduced fee.
Example disclaimer: Intuit provided me with a free copy of Quickbooks 2011 in return for an honest review.
A disclosure statement (or page) which outlines how you make money from your blog.
Example disclosure: The FTC requires bloggers to disclose any type of advertising revenue received from our blog. As such, please note we make money from in-text affiliate links powered by 123LinkIt’s WordPress Affiliate Plugin as well as the banner ads on our Resources section. We do not review free products or provide paid reviews. The main goal of our blog is to educate you on our Plugin and provide you with resources to help you increase your blog revenue. Thank you!
FTC Disclosures
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Posts that perform well
1. Comparisons between products/services (or Alternatives)
2. Product/service reviews
3. Gift ideas
4. Informational
5. Hot Topics
6. How-to Guides/tutorials
Examples
Be objective Write for search engines (focus on one keyword) Make lists! Include visuals Add incentives if there are any (limited time sale, satisfaction
guaranteed, etc) Capitalize on the latest trends
How to Write your Posts
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Linkbacks using specific anchor text is key! Maintain a community on your blog Set up Google Alerts for your “Keyword”
Leave comments on other posts/blogs with the blog URL Stumbleupon Guest blogging
Use trackbacks Q&A sites (Yahoo Answers, Quora, etc)
Keep stats!
How to Promote your Blog Posts
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Tricks of the Trade
Being objective Consider it a PT job Keeping the audience in mind first On-page SEO and blog post titles Listing alternatives to a service/product Don’t forget to promote your post! A/B testing (e.g. lists) Monthly stats
Questions?
Keep in touch!@myasmine
Blog: http://myasmine.com