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Collier CountyCollier CountyTourism ResearchTourism Research
Presented to:Presented to:The Collier County Board of County CommissionersThe Collier County Board of County Commissioners
By:By:Research Data Services, Inc.Research Data Services, Inc.
January 30, 2006January 30, 2006
2005 Economic Impact2005 Economic Impact
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Windy Season 2004Windy Season 2004Storms Affecting FloridaStorms Affecting Florida
NameNameHighestHighest
IntensityIntensityAdvisoryAdvisory
DatesDates
Charley 4 Aug. 9 - Aug. 15
Frances 4 Aug. 24 - Sep. 7
Ivan 5 Sep. 2 - Sep. 24
Jeanne 3 Sep. 13 - Sep. 27
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Windy Season 2005Windy Season 2005Storms Affecting FloridaStorms Affecting Florida
NameNameHighestHighest
IntensityIntensityAdvisoryAdvisory
DatesDates
Dennis 4 Jul. 4 - Jul. 11
Katrina 5 Aug. 23 - Aug. 30
Ophelia 1 Sep. 6 - Sep. 17
Rita 5 Sep. 17 - Sep. 24
Wilma 5 Oct. 15 - Oct. 25
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Historical TimingHistorical Timing
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Real GrowthReal GrowthNovember Resort Tax CollectionsNovember Resort Tax Collections
Nov. ‘05 Collections: $836,793(+47.5% -- Tax Rate Increase: +33.3%)
If Nov. ‘04 Collections were Adj. to 4%:$567,158 / 3% = $189,053 per point * 4% = $756,211 (2005: +10.7% Net Growth)
Adjusting for ADR Growth:10.7% minus 7.9% increase in Nov. ADR =
2005: +2.8% Real Growth
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United State RegionsUnited State RegionsUnited State RegionsUnited State Regions
WA
OR
CA
NV
ID
UT
AZ
MT
WY
CO
TX
OK
KS
NE
ND
SD
AK
HI
FL
AR
MN
IA
MO
IL
WIMI
IN
OH
ME
VTNH
MANY
PA DEMD
NJ
VAWV
KY
TN
LA
MS ALGA
SC
NC
NM
Midwest
Northeast
Southeast
Florida
OpportunityMarkets(Exploratory)
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Florida Florida 527,578527,578 -3.6-3.6 +9.8+9.8SoutheastSoutheast 111,220111,220 -4.2-4.2 -1.6-1.6NortheastNortheast 258,282258,282 -3.7-3.7 +2.0+2.0MidwestMidwest 260,065260,065 -1.3-1.3 -0.3-0.3CanadaCanada 34,29434,294 +2.7+2.7 +21.+21.
11EuropeEurope 156,389156,389 +11.1+11.1 +48.+48.
77OtherOther 67,94767,947 -13.2-13.2 -18.6-18.6TotalTotal 1,415,771,415,77
55-2.2-2.2 +6.9+6.9
%% 20052005 04-0504-05 03-0503-05
Visitor OriginsVisitor Origins 2005 Visitors2005 Visitors
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Quarter 1 Quarter 1 524,998524,998 +3.2 +3.2 +9.7+9.7
Quarter 2Quarter 2 337,806337,806 +1.8+1.8 +7.3+7.3
Quarter 3Quarter 3 242,581242,581 -9.1-9.1 +6.5+6.5
Quarter 4Quarter 4 310,390310,390 -8.8-8.8 +2.3+2.3
AnnualAnnual 1,415,771,415,7755
-2.2 -2.2 +6.9+6.9
%% 20052005 04-0504-05
03-0503-05
Number of VisitorsNumber of Visitors 2005 Estimates2005 Estimates
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ExpendituresExpenditures 2005 Estimates2005 Estimates
Quarter Quarter 1 1
$280,778,88$280,778,8833
+12.4+12.4 +24.6+24.6
Quarter Quarter 22
195,490,545195,490,545 +5.4+5.4 +15.8+15.8
Quarter Quarter 33
92,163,41592,163,415 -6.6-6.6 +22.1+22.1
Quarter Quarter 44
144,935,745144,935,745 -1.6-1.6 +16.9+16.9
AnnualAnnual $713,368,58$713,368,5888
+4.7+4.7 +20.2+20.2
%% 20052005 04-0504-05 03-0503-05
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Impacts of TourismImpacts of TourismDirect & Induced Direct & Induced 2005 Estimates 2005 Estimates
In 000’sIn 000’s 20032003 20042004 20052005
Q 1 Q 1 $335,88$335,882 2
$372,443$372,443 $418,641$418,641
Q 2Q 2 251,742251,742 276,538276,538 291,476291,476
Q 3Q 3 112,542112,542 147,181147,181 137,416137,416
Q 4Q 4 184,873184,873 219,564219,564 216,099216,099
AnnuaAnnuall
$885,03$885,0388
$1,015,72$1,015,7266
$1,063,63$1,063,6333
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Occupancy Occupancy 2005 Annual2005 Annual
AverageAverage Pt.Pt.20032003 20042004 20052005 04-0504-05 03-0503-05
Q 1 Q 1 81.5% 84.8% 85.6% +0.8+0.8 +4.1+4.1
Q 2Q 2 72.6 74.7 73.4 -1.3-1.3 +0.9+0.9
Q 3Q 3 53.8 62.7 52.6 -10.1-10.1 -1.2-1.2
Q 4Q 4 63.4 66.1 60.5 -5.6-5.6 -2.9-2.9
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Average Daily Room Average Daily Room RateRate
2005 Annual2005 Annual AveragesAverages %%
20032003 20042004 20052005 04-0504-0503-05 03-05
Q 1Q 1 $178.3 $193.5 $206.3 +6.6+6.6 +15.7 +15.7
Q 2Q 2 142.1 148.6 155.2 +4.4+4.4 +9.2+9.2
Q 3Q 3 88.6 99.7 99.6 -0.2-0.2 +12.4+12.4
Q 4Q 4 112.3 118.4 126.0 +6.4+6.4 +12.2+12.2
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Purpose of TripPurpose of Trip (%) (%)2004 - 2005 Visitors2004 - 2005 Visitors
FirstFirstQuarterQuarter
SecondSecond QuarterQuarter
ThirdThird QuarterQuarter
FourthFourth QuarterQuarter
‘‘0404 ‘‘0505 ‘‘0404 ‘‘0505 ‘‘0404 ‘‘0505 ‘‘0404 ‘‘0505
LeisureLeisure 76.076.0 71.771.7 71.371.3 70.470.4 68.568.5 69.769.7 66.366.3 65.965.9
BusinesBusines
ss15.615.6 18.518.5 20.820.8 20.520.5 24.024.0 23.723.7 22.022.0 25.125.1
MeetingMeeting
ss8.48.4 9.89.8 7.97.9 9.19.1 7.57.5 6.66.6 11.711.7 9.09.0
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Purpose of TripPurpose of Trip (%) (%)2003 - 2005 Visitors2003 - 2005 Visitors
FirstFirstQuarterQuarter
SecondSecond QuarterQuarter
ThirdThird QuarterQuarter
FourthFourth QuarterQuarter
‘‘0303 ‘‘0505 ‘‘0303 ‘‘0505 ‘‘0303 ‘‘0505 ‘‘0303 ‘‘0505
LeisureLeisure 80.480.4 71.771.7 76.576.5 70.470.4 72.872.8 69.769.7 72.072.0 65.965.9
BusinesBusines
ss13.713.7 18.518.5 19.319.3 20.520.5 23.023.0 23.723.7 20.920.9 25.125.1
MeetingMeeting
ss5.95.9 9.89.8 4.24.2 9.19.1 4.24.2 6.66.6 7.17.1 9.09.0
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42.129.4 29.437.5
0
20
40
60
80
100
Out-of-State Floridian Canadian European
Percent Reservations Better Compared to this Time Last Year
%
Management BarometerManagement BarometerReservation Outlook for First Quarter 2006
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41.2 42.9
0
20
40
60
80
100
Leisure Business
Percent Expect More Business Compared to this Time Last Year
%
Management BarometerManagement BarometerExpectations for First QuarterExpectations for First Quarter
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