5 main lessons for Facebook posts

1. The best time to post isn’t when you think it is.

Posts made between 11 PM and midnight had the highest average engagement (240.06 shares).

Posts made from 10 AM until noon performed the worst.

2.Certain types of posts perform over 5 times better than others

3. Sunday is a special day, especially for businesses on Facebook

4.The optimal length of articles for Facebook users is…

5. Users aren’t on Facebook to read