10 Holiday Marketing Tips

IntroductionsNameBusinessWhat do you hope to get out of this event?

Christmas comes but once a year

Busiest day online

Monday 2nd December

Who’s your most likely customer?

FemaleYoung childrenWell educated

Married or with partner

EmployedValues?

Yours?

1. Learn from last yearTop web searches last year?What did competitors do?Consider optimised blog posts:“5 Reasons why Kindles will dominate holiday gifts”“3 great Gadgets for a Boy’s Christmas Present”“Christmas Gadget Gifts that will rock 2013”

Consider including: Christmas, Holiday gifts, boys gifts, girls gifts, gift ideas for men, gift ideas for women, Christmas gift ideas for 2013, gifts for her, gifts for him.

2. Festive photosShow your products make great Christmas gifts

3. Be clear on processesDo you sell online?What is your last order date for guaranteed delivery?Can I return an item?Do I pay the postage to return an item?When are you open over Christmas?How do I find you?Stock levels?

3 days left!

4. Delight your customersOffer more than is expected• Include a handwritten Christmas card• Include an additional gift• Offer free gift wrapping

• Free tips/advice eg. Recipes, top industry tips

5. Use social mediaPeople spend more time online at this time of year• Invite discussion & ask questions• Update your networks with festive photos• Post gift ideas on your networks• Use your own hashtag #MyCompanyChristmasGifts

6. Think outside the boxChristmas isn’t just for retailers• Nursery – voucher for childcare sessions• Restaurant – meal voucher for two• Hairdresser – voucher for festive makeover• Be the emergency gift• Get creative

7. Update website homepage

8. Create a Christmas gift guideSplit into categories:For him/her (gender)5-7 year olds (age)Stocking fillers under £5 (price)Gifts for geeks (interests)Add to your website and

9. Offer promotionsAn email advent calendar – new offer each dayFree gift wrappingFree postageDiscount off your next shop*Cyber Monday 02/12/13

* Most popular & effective

10. Make the most of PRPrepare stories now for the silly season:Santa, snow, sparkleCute childrenCorporate social responsibilityReview 2013Black hole between Christmas & New Year

And finally…

Twitter: @ThorntonLucyFacebook: PerfectBalanceMarketingLinkedIn: LucyThorntonBlog: PerfectBalanceMarketing.comEmail: Lucy@PerfectBalanceMarketing.com