MARKETING TECHNOLOGY &

PROGRAM REALIGNMENT

nMerge.com

‘n’ possibilities, one ‘Plan’.

Strictly Confidential. Commercial in Confidence

Strictly Confidential. Commercial in Confidence

FROM THIS

OverviewVery tired looking corporate profile with visuals appearing like they had been assembled in Microsoft Word.

This corporate profile was outsourced to an external agency in 2010 at significant cost. Very product and

data centric brochures.

The branding was outsourced to an external agency in 2011 however was very poorly applied by both the

agency and the internal marketing department creating ‘many moments of truth’ in brand architecture.

The company had 45 websites, through 5 domain providers with no coherent strategy for ecommerce,

data aggregation, communication, customer experience or information management. The primary websites

(domestic and international) were based on Joomla CMS technology, non-responsive and a dumping

ground for out of date information. There were 6 CMS systems in play at any given time, adding to the

burden of administration and upkeep. Google had blacklisted Ecotech from SEM/SEO participation.

Iranian Government blacklisted Ecotech and their Iranian Distributor from market participation.

Existing Corporate Profile Existing Brochures Existing Website

Strictly Confidential. Commercial in Confidence

TO THIS

OverviewNew corporate profile, brochures, and press advertisements with a focus on simplifying complex messaging

through infographics. Focus also included humanising technology with an objective on developing improved

relationships with external and internal customers. Data aggregation, cleansing, eDM incorporation for internal and

external customers. Google SEM/SEO relationship restored. Marketing automation included in digital strategy.

Developed relevant messaging to Iranian Government allowing Ecotech to participate in critical market.

New Corporate Profile

Business Case, Digital Strategy, Project Plan,

Scope, & Budget.

New Press Advertisements

New Internal Staff Newsletter

New Trade Show Banners

New Product Brochures