Top Social Media Platforms for Professionals

Top Benefits• Networking

• The Job Search

• Keeping an Eye on Your Brand

• Keeping an Eye on the Industry

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Networking• Make contacts to assist you in current role

• Develop an “address book” of resources

• Help you find a mentor or find leadership opportunities

• Job search

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The Job Search• Potential employers will review your social

media profiles

• Get up-to-the-minute job posts

• View company profiles, learn about previous and current employees

• Some recruiters recruit directly through social media

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Keeping an Eye on Your Brand/The Industry• Social Media outlets employ the 86,400-

second news cycle• Reputable sources have social media

presence• Be fully informed of what a variety of

audiences are saying• Develop a dialogue and possibly steer the

conversation

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So What Platforms Should I Care About?Worth a Profile:

• LinkedIn

• Facebook

• Twitter

Keep an Eye On It:

• FourSquare

• Pinterest

Forget About It:

• GooglePlus

• MySpace

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Timesavers – Your AccountsHootsuite:•Basic account is free•Control your Facebook, Twitter and LinkedIn accounts with one sign-on and on one screen

TweetDeck:•Basic account is free•Control Facebook and Twitter

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Timesavers: Social Media MentionsSocialMention:•Perform a keyword search and find recent mentions in most social media platforms

Google Alerts:•Set up daily or weekly searches for terms or keywords to be sent directly to your inbox

Twazzup: •See what people are tweeting about a particular subject

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