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2016 Popcorn Sale District Kickoff 1
2016 Popcorn Sale
District Kickoff
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Today’s Kickoff Agenda:
• Why do we sell popcorn?
• Sale Timeline & Deadlines
• Product Mix
• Prize Program
• Commission Structure
• Review support materials &
resources
• Sales Methods
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Why do we sell P O P C O R N ?
• TO FUND THE SCOUTING PROGRAM!
• Popcorn provides a higher level of commission than
most other fundraisers.
• Popcorn sale financially supports all levels of local
Scouting – we’re reinvesting in ourselves!
• Known product associated with Scouting’s brand.
• Teaches Scouts:– Responsibility
– Entrepreneurship
– Salesmanship
– Leadership
– Money handling
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Timeline• Units commit to selling popcorn- July 31• Popcorn Kickoff- August (all month) or by Sep 9• Online Sale Begins- August 1• Individual Sales Plan Due- August 15• Initial orders are due- August 28• Product Distribution- September 14-17• Sale Begins- September 17th
• Blitz days- September 17-25• Blitz prize form is due- September 28• Blitz prize distribution to units- October roundtables • Pickup/Return options at Camp Belzer
September 27October 4
• Sale Ends- October 23 • 20% of initial order payments due- October 25• Final popcorn return date- Multiple locations- October
25th
• Final Order Due- November 1• Prize orders due- November 1• Sort & Distribution- November 16-19• Cash & Carry- November 29, December 6, December 13,
December 20
• Final Payment- December 2
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Chocolate Lover’s Collection
Tin - $55
Sweet & Savory Collection
Box - $40
Cheese Lover’s Collection
Box - $30
Product LineupCollections
Premium Caramel Corn with Almonds, Cashews
& Pecans - $20
White Cheddar Cheese$15
Popping Corn $10
Classic Caramel Corn$10
White ChocolateyPretzels Tin
$25
Chocolatey Caramel Crunch Tin
$25
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Product Lineup Crossroads of America CouncilReady-to-Eat & Microwave
Kettle Corn – 18 Pack
$20
Unbelievable Butter – 18 Pack
$20
Butter Light – 18 Pack
$20
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Crossroads of America Council2016 Popcorn Product Mix
Containers per Case
Retail Price Returnable?Available
Initial Order (due 9/1/15)
Available Final Order
(due 10/27/15)
$50 Military Donation (ribbon magnet) 1 $50 Yes Yes Yes
$30 Military Donation (ribbon magnet) 1 $30 Yes Yes Yes
Chocolate Lover’s Collection Tin 1 $55 No Yes Yes
Sweet & Savory Collection Box 1 $40 No Yes Yes
Cheese Lovers Collection Box 1 $30 No Yes Yes
White Chocolatey Pretzels Tin 6* $25 No Yes Yes
Chocolatey Caramel Crunch Tin 6* $25 No Yes Yes
Premium Caramel Corn with Almonds, Pecans, & Cashews Bag
12 $20 Yes Yes Yes
Kettle Corn Microwave Box 6 $20 Yes Yes Yes
Unbelievable Butter Microwave Box 6 $20 Yes Yes Yes
Butter Light Microwave Box 6 $20 Yes Yes Yes
White Cheddar Cheese Bag 12 $15 Yes Yes Yes
Classic Caramel Corn Bag 12 $10 Yes Yes Yes
Popping Corn Bag 12 $10 Yes Yes Yes
NOTE: Once the "extra" non-returnable products are depleted at Camp Belzer (and outer offices) from the Initial Order in September, we will not be placing another Trail's End order for them until the Final Order in late October.
* = Container quantity per case changed. 2015 was 12 containers per case.
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Patch Program
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Prize Program
• Blitz prize(s)• $350 level- pop-up lantern
• $450 level- switchblade boomerang
• $650 Level Club• Cub Scouts- Star Wars Lightsaber
• Boy Scouts- Hatchet multi-tool
• Council Vouchers
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Prize Program-Top Sales CHOICES
• Sell $1,000 or $50 voucher
• Sell $1,500- Monster Jam or $75 voucher
• Sell $3,000- Galaxy 4 Tablet or $ 150 voucher
• Sell $5,000- Apple Watch or $250 voucher
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BONUS PRIZE – TOP 20 SELLERS
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The Top 20 popcorn sellers in the Crossroads of America Council in
2016 will get to enjoy a memorable night with the Indiana Pacers
Each top-selling Scout will:
• Receive Krieg Devault Club level or suite tickets to two
complimentary the Spring Scout Night Game
• Participate in a pre-game tunnel club to high-five Pacers players as
the come onto the court.
• Be recognized at half court during halftime for sales
accomplishments
College Scholarship!
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Commission Structure
• 32%: Base Commission
• +2%: Individual Sales Plan Signed, Attend a District Kernel Training &
Hold a unit kickoff
• +2%: Have an Increase over 2015
• Sell $20,000+: chose to receive home delivery on your popcorn order
OR get an additional 2% commission
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RESOURCES:
• Unit Kernel Manual
• Family Guides– 1 order form
– Product picture page
– Prize flyer
– Parent letter
Existing Scouts - received by mail in mid-Aug.
New Scouts - receiving at Popcorn Kickoff Party
• Order Form / Sales Tips
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Marketing Materials
• Posters
• Business Cards
• Banners
• Corrugated Foam Boards for Show-n-Sell
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Popcorn Unit Kickoff Party
• Held no later than September 9th
• Make it FUN and follow the Galactic Theme
– Packs, make sure to send the galactic invitation available on our popcorn page
• Kernels will receive a one page guide for party ideas (CS)
– This has been included in your kits but you can also download it from out popcorn page
• Kickoff kits will be provide to get a unit started
– Balloons/stars (CS)
– Pool Noodle Lightsabers (CS)
– Two Blitz Prizes for Scouts to Sample (All units)
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New Popcorn Selling System
Easier For Units• Single Sign On with
Online Selling System
• Inventory Management
• Mobile Enabled
• Less Paper Order Forms
• Scouting.trails-end.com
Sales Methods
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#1 Show & Sell (Popcorn is ordered in advance on consignment from the Council)
–Setting up a display of your popcorn at a high traffic area is an easy way to increase your sale!
#2 Show and Deliver (Product is taken door-to-door and delivered on the spot)
–Combines the Show & Sell (Products ordered in advance) and Take Order (Going door-to-door).
One Stop Selling!
#3 Take Order (Unit tabulates individual Scout sales into one Unit Order)
–The traditional way for Scouts to sell popcorn is going door-to-door in the community. Customers place their
order on the take order form and it gets delivered after the sale.
#4 Online Sales (Unit leaders register each boy, seller ID’s are emailed along with script
–Customers can support Scouts from across the country with prpopcornstore.com. Each Scout gets
credit for what they sell.
New Take Order App (July)
• Mobile App Custom by Council
• Cascades to Units & their Scouts’ Phones
• Take Orders & Payment in Real Time• PCI Compliant
e-Commerce System• Sell.trails-end.com
• Personalized Scout Story
• Simple to Setup Without Help
• Goal Based & Real Time
• Digital and Social Components
• Testing ground for new products
New 2016 Online Products
• Gourmet Honey Roasted Mixed Nuts
• Milk Chocolate Pecan Clusters
• Dark Chocolate Sea Salt Popcorn
• Medium Roast Coffee• Sea Salt w/Caramel Corn
WHAT NOW???
• Log on to the Trail’s End system!
• Explore council website! Bookmark the popcorn page in your browser!
• Plan your Unit Popcorn Kickoff Party
• Prepare your unit’s popcorn communication plan
• Prepare your initial order (due by August 28th)
Suggested initial order – Unit Sales Plan Worksheet
This will allow you to order up to 100% of your 2015 sales.
Remember the 7 products that are non-returnable.
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Popcorn Text Updates
• If you would like to receive updates about the popcorn sale via Text
Message CACPOPCORN16 to 51660
• You may receive up to 4 messages per week. Message and data rates may apply when
sending & receiving text messages. Msgs sent from automated system. Consent not
required to purchase goods/services. Text STOP to 51660 to opt-out. Text HELP to
51660 for assistance or call 800-211-2001. To view our Privacy Policy, please visit
www.sentextsolutions.com/privacypolicy.
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Thank you!
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