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BRITA Group Press Kit
BRITA GroupPress Kit
BRITA Group Press Kit
Corporate Factsheet
Business Leading in water optimization and individualization
Vision We will change the way people drink water sustainably.
Mission We offer to everybody the best drinking water experience according to their individual expectations.
Founded by Heinz Hankammer in 1966
Corporate Structure Owner-managed family company Limited liability company (GmbH) under German law
CEO Markus Hankammer CFO Stefan Jonitz
Employees 1,700 worldwide, 890 in Germany
Hauptsitz Taunusstein (near Wiesbaden), Germany
Total turnover 469 million in 2016 83 % achieved outside of Germany
Growth 9 % increase in total turnover of the BRITA Group in 2016 9.4 % average annual growth rate since 2000
2006
218,
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255,
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275,
000,
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283,
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303,
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000
321,
000,
000
322,
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333,
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362,
000,
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429,
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2007
■ Total turnover in EUR
2008 2009 2010 2011 2012 2013 2014 2015 2016
469,
000,
000
BRITA Group Press Kit
■ Subsidiaries, branches
■ Distributors
● Production sites
BRITA – Global expert in water optimizaton
Water fi lter carafeBRITA fi ll&serve Mind
Water fi lter bottleBRITA fi ll&go Vital
Water fi lter jugBRITA fi ll&enjoy Fun
BRITA Group Press Kit
BRITA – a multi-product company
In 1970, the founder of BRITA, Heinz Hankammer, invented the first household water filter pitcher. Today, the company develops, produces and distributes a wide range of products and solutions for consumers and commercial customers.
There are various reasons why consumers use their BRITA products. Some wish to avoid the build-up of limescale in their coffee machines, tea drinkers wish to enjoy a perfect cup of Darjeeling, while others seek to improve the taste of their chlorinated tap water. As an expert on the individu-alization and optimization of drinking water, BRITA has developed products for varying consumer needs.
Popular classic – BRITA as kitchen aidBRITA cartridges contain a combination of ion exchanger and activated carbon. This combination features in all BRITA products, which are primarily used in the kitchen. Alongside the household water filters, they also include pipe-connected systems. Moreover, numerous renowned manu-facturers of electric appliances integrate BRITA filters into their kitchen appliances. Customers value the improved smell and taste of the water and the aroma development of hot drinks, as well as in particular the protection given their kitchen appliances. Carbonate hardness is lowered during filtration, thus preventing lime-scale deposits, for example in coffee machines. In addition, metals such as lead and copper in the water are reduced, which may be present in old household pipes.
Technology for the special enjoyment of waterBRITA has developed a further filter technology and corresponding products for all those who like to drink still water. Users can filter water anywhere with the water filter carafe (fill&serve) or porta-ble water filter bottle (fill&go) – whether doing sports, being in the office or on the sofa. With these products, the enjoyment of filtered water is no longer bound to a kitchen environment. To this end, BRITA invented a filter that is small and flat – the MicroDisc. This technology is based on activated carbon and optimizes the taste of tap water particularly well.
Filter solutions for commercial customers, e. g. from the PURITY C family
Pressurized water dispensers,e. g. Bottler and Sodamaster
BRITA Group Press Kit
Filter solutions for commercial customers BRITA offers two different product categories for commercial customers. The first encompasses pipe-connected water dispensers which filter tap water and optimize its taste. They are suitable for offices, production halls, schools, restaurants and hygiene-sensitive zones such as care homes and hospitals. Depending on the model, water is dispensed still, sparkling, chilled, at room tempe-rature or even hot. On company premises or in public buildings this kind of water dispenser enables constant access to low-cost and good-tasting drinking water.
Water optimization for the hospitality segment BRITA’s second commercial pillar is water filter solutions for the hospitality segment (hotels, restaurants, catering firms and providers of vending machines). Whether in coffee machines, combi-steamers, ovens or dishwashers, BRITA filter solutions protect the high-grade professional appliances from lime-scale deposits. They can be individually set, given that the composition of the water can vary, and thus enable a constant water quality. This also means a constant supply of good-tasting water for the preparation of drinks. Be it in Paris, London or Frankfurt, with these so-lutions customers can always look forward to a specialty tea or coffee at their favourite hospitality chain that precisely meets their expectations.
liters of water run through BRITA products
every year.
20BILLION
MORE THAN
BRITA Group Press Kit
BRITA Group Press Kit
BRITA – enduringly successful
The production of plastic bottles requires energy, huge amounts of CO2 are emitted during trans-portation, and then countless empty bottles end up in floating rubbish dumps carpeting the oceans. It is time to sustainably change the way we drink water. This is the vision pursued by the BRITA Group, one of the leading companies in the field of drinking water optimization. Founded in 1966, today the company that invented the household water filter pitcher develops, produces and distributes a wide range of innovative solutions for drinking water optimization and in-dividualization. Its success is based on the far-sighted idea of company founder Heinz Hankammer: He set out to optimize tap water simply and practically and as a result patented the first household water filter in 1970.
Individual solutions for sustainable consumptionBRITA has been continually growing for many years. Today, alongside water filters for household use, the company supplies filter solutions for use in professional equipment in the hospitality and hotel sectors as well as vending machines. Moreover, in 2010 BRITA entered the market segment for pipe-connected water dispensers. The company has continually adjusted its product range to the growing and changing needs of its customers. A common trait of all products is that they help to protect the environment. Filtering water in private households and the use of water dispensers in schools and offices help reduce the use of plastic bottles and therefore plastic waste. Water filters for the hospitality segmet protect the high-quality appliances from limescale and extend the life of the machines.
Value-oriented family-run companyBRITA is an owner-managed and value-driven family company. Founder Heinz Hankammer suc-cessfully established BRITA – named after his daughter – as an innovation leader in the area of drinking water optimization. When the industry pioneer left the Executive Board and assumed a po-sition on the Supervisory Board in 1999, his son Markus Hankammer assumed management of the company. Its value-oriented corporate culture, the approach to the valuable resource of drinking water and the corporate and personal responsibility of an owner-managed family company have all combined to make BRITA a sustainable company.
This also plays a role in BRITA’s success. Its sales figures are continually growing: On average sales have grown by 9.4 percent annually since 2000. In 2016 sales amounted to EUR 469 million, 83 percent of which was generated outside Germany.
BRITA Group Press Kit
BRITA milestones
1966 BRITA GmbH was founded on 1 July 1966 by Heinz Hankammer. The first product is a filter for demineralizing water.
1970 The first household water filter was invented.
1980 Start of international sales. The first professional water filter for commercial use is launched on the market.
1987 The company’s first subsidiary was established: Production facility in Switzerland.
1992 Filter cartridges are recycled for the first time.
1996-1999 First time of multi-component injection moulding procedures in the manufacturing process.
1999 Heinz Hankammer Hankammer is appointed Chair of the newly establis-hed Supervisory Board and his son Markus Hankammer is appointed CEO of the BRITA Group.
2004 Launch of BRITA Integrated Solutions (BRITA water filtration technology in kitchen appliances). Opening of production facility in Bicester (UK).
2005 Filter cartridge MAXTRA and jug water filter Elemaris, Marella and Liquelli (for Japan). The company’s tenth subsidiary worldwide was established in Japan.
2006 Filter cartridge INTENZA for BRITA Integrated Solutions and cartridge AquaAroma Crema.
2007 Opening of BRITA Arena in Wiesbaden.
BRITA Group Press Kit
2008 Relaunch of the PURITY product family and introduction of the PURITY C filter cartridge family.
2010 Entry into a new market segment: Pipe-connected water dispensers.
2011 Acquisition of the water dispenser specialist Ionox.
2012 Water filter bottle fill&go.
2013 Acquisition of the water dispenser specialist Asset in Italy. New subsidiaries in Taiwan and China.
2015 Universal water filter AquaGusto for commercial use. Water filter carafe fill&serve Mind with new universal MicroDisc (also usable in fill&go water filter bottle). Opening of the company’s own Sensory Analysis Laboratory at Taunusstein site.
2016 To mark its 50th anniversary BRITA reinvents itself: A new logo, an new packaging design and a brand new image. Launch of Water bars BRITA yource pro extra and yource pro top.
100+ people working in R&D
5 % of turnover is investedin R&D every year
1 sensory analysis lab
Award-winning designs, e.g. multiple red dot awards
160+ international patents
Inventor of the house-hold water fi lter
BRITA Group Press Kit
BRITA – leading in research and development
BRITA is an ‘inventor company’. The first product was the so-called AquaDeMat, developed by company founder Heinz Hankammer in 1967. It was an appliance for the production of demineral- ized water for petrol stations and car garages. Yet it was his invention of 1970 that was to the lay the foundations for BRITA’s global success, namely the household water filter. Today, almost 50 years on, BRITA has a dedicated R&D department with more than 100 staff members. Their work is in- formed by the company vision: to sustainably change the way we drink water.
The water expertsBRITA boasts specialist knowledge of the composition of drinking water worldwide in order to be able to offer suitable products for various countries. Be it in Germany, Turkey or Japan, BRITA develops diverse filter solutions to optimize tap water in different regions. One particular focus at BRITA is research into the taste of water, as well as coffee and tea. The company has set up a spe-cial lab specifically for sensory analysis research, which is headed by a trained water sommelière. The findings of the research conducted internally are supplemented and confirmed by independent external experts and recognized test institutes.
Niche product development For BRITA, as a company driven by invention, product development is part of its DNA and is highly valued. Each year no less than five percent of turnover is invested in the R&D department, which develops products designed to meet all kinds of needs among diverse target groups. Be it water filter carafes for consumers, a filter cartridge for industry or water dispensers for offices, the same stan-dards apply for all products, namely that materials that come into contact with drinking water are sub-ject to strict legal requirements in terms of food-safe and hygienic standards. BRITA is well positioned here, thanks to its specialist knowledge from its research into drinking water, cutting-edge product development technologies and extensive resources, such as its own microbiology lab.
BRITA Group Press Kit
BRITA CORPORATECARBON FOOTPRINT 2015
DIRECT EMISSIONS: SCOPE 1
INDIRECT EMISSIONS: SCOPE 2
REDUCE & BALANCE THECORPORATE CARBON FOOTPRINT
FUELHEATING OILNATURAL GAS
ELECTRICITY CONSUMPTION
ENERGY 14.000 MWhEMISSIONS 2,920 t CO2e
ENERGY 9,500 MWhEMISSIONS 470 t CO2e
IMPROVE THE ENERGY EFFICIENCY OF BRITA BUILDINGS
100% RENEWABLE ENERGY AT OURPRODUCTION SITES
OBJECTIVE:COMPENSATE
BRITA CARBON FOOTPRINT
1 2 3
3,390 t CO2e23,500 MWh
ENVIRONMENTALLY FRIENDLY CAR POLICY
LED LIGHTING IN BRITA BUILDINGS
EXAMPLES OF OUR MEASURES ARE:
RETROFITENERGY-EFFICIENTPRODUCTIONTECHNOLOGY
Corporate Responsibility at BRITA
At BRITA, we assume responsibility for our actions and the environment. Our aim is to offer cus- tomers sustainable solutions with our products. Further, as a company we are committed to acting responsibly towards our employees, the environment and society.
Corporate responsibility has long been part of BRITA. After all, our products are an environmentally friendly alternative to bottled water. We strive to continually improve our products’ performance. For instance, today the carbon footprint of one litre of BRITA optimized water is up to 27 times smaller than that of bottled water. As a family business that deals with water every day, we especially understand the need to safeguard our planet and its valuable resources. For more information on BRITA’s corporate responsibility activities, please ask us for our Corporate Responsibility Report.
COMPILE VALIDATE COMPENSATE
BRITA Group Press Kit
Press service – Our fields of expertise at BRITA
Family owned companyValue oriented growthPreserving and growing company cultureUnique company history
Hidden ChampionGerman MittelstandGerman qualityDigitalization – Industry 4.0
SustainabilityLocal commitmentCarbon managementProduct recycling
Inventor companyProduct developmentIn-depth in-house researchSensory lab research
Competence in waterTaste optimizationQuality and design of water, tea and coffeeFuture of drinking water market
Consumer goods companyProduct trendsDesign as success factorUnderstanding peoples’ needs
BRITA GmbH I Heinrich-Hertz-Strasse 4 I 65232 Taunusstein I GermanyDr. Sabine Rohlff I Director Group Corporate Communications and Press OfficerTel. +49 (0)6128 / 746-5743 I E-mail: [email protected]
