www.freefromallergyshow.com.au

2020EXHIBITOR PROSPECTUSThe Free From & Allergy Show offer an exciting and comprehensive showcase of the products and services consumers need to be the best version of themselves and to prove that living free from ingredients that cause harm discomfort doesn’t have to come with compromise.

This prospectus outlines the opportunities available for extensive marketing and promotion to get your brand at the forefront of consumers’ minds and educate them on your products and services.

REACH YOUR TARGET

AUDIENCE

MELBOURNE CONVENTION & EXHIBITION CENTRE 17 - 19 JULY 2020

SYDNEY SHOWGROUND 11 - 13 SEPTEMBER 2020

The Free From & Allergy Show provide an excellent opportunity to:

• Increase awareness of your organisation• Demonstrate your involvement in this industry• Promote your products and services• Sell your products• Launch new products• Take advantage of marketing opportunities leading up to the

event

Available Sponsorship Packages for Melbourne 2020

• Major Show Partner - Free From Show• Major Show Partner - Allergy Show• Free From & Allergy Learning Centre Sponsor - Allergy Show• Show Bag Sponsor - Free From Show and Allergy Show• Let’s Get Personal Sponsor - Allergy Show• Home & Living Sponsor - Allergy Show

Contact us to find out more about Sponsorship packages.

BENEFITS OF EXHIBITING:

www.freefromshow.com.au www.allergyshow.com.au

Watch 2019 Highlight Video

www.freefromallergyshow.com.au

FEATURE AREAS

www.freefromshow.com.au www.allergyshow.com.au

You’ve invested a lot to create alternatives to help people live a happier and more comfortable life. That’s why we are bringing the right consumers to you. Showcase your wonderful free from and allergy products and services and come face-to-face with consumers who share this lifestyle.

Allergy Friendly & Eczema Zone - Showcasing products and services that assist with the management of health complications & allergens, such as chronic hay fever, asthma, skin irritations, and much more.

Home & Living - Showcasing great alternative’s to the traditional household product, that help improve air quality and surroundings by eliminating products made up of harsh chemicals. Products include bedding, indoor environmental control, air purifiers, vacuum and deep cleaners, and household products.

Gluten & Free From Zone - Highlighting products that are 100% gluten free and free from products. Including food and beverages.

Plant Base - Showcasing a variety of brands who specialise in fresh whole foods, raw, vegan, organic and natural food products.

Smart Food – Showcasing fortified nutritional products, nutrient-rich, supplements, vitamins, & pro and pre biotics

The Lifestyle Zone - Featuring products that specialise in health & wellbeing, ethical, cruelty free, sustainable, ecofriendly & environmentally friendly products, that truly nourish the body

FODMAPs - Showcasing products that feature in a low FODMAP diet

www.freefromallergyshow.com.au

www.freefromshow.com.au www.allergyshow.com.au

77% 88%

of attendees were satisfied to

very satisfied with the show

83%

of attendees had a food

intolerance or allergy

of attendees were female

of attendees would

recommend the show to friends

or family

< 1 HOUR 1 – 3 HOURS 3 – 5 HOURS

9%

65%

22%

4%

TIME SPENT AT SHOW

> 5 HOUR

Victoria Metropolitan 67.6%

Victoria Regional 30.1%

New South Wales 1.5%

Queensland 0.3%

South Australia 0.5%

Visitor origin

88%

of attendees discovered new

products or services

2019 KEY VISITOR STATISTICS*

95%

VISITORS BY LOCATION

* Statistics developed from 353 independent surveys post the 2019 Melbourne Show

www.freefromallergyshow.com.au

ENQUIRIES & STAND BOOKINGS: 03 9596 9205 • freefromsales@iecgroup.com.au

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www.freefromshow.com.au www.allergyshow.com.au

The Free From Show connected me with my exact target audience. The attendees seemed relieved to meet exhibitors that spoke their language and had products that they were able to eat. The reception of my products was overwhelming and I received 2 orders from new stockists before the weekend was even over. We Bar None

A very targeted and engagedaudience. Highly recommend.Bennetto Natural Foods

Wonderful to see a show that is designed to educate and fulfill needs of those with health challenges. We look forward to a long association.TumeriX Victoria

“

Loved the show and it was an important launching pad for our recently arrived product. The clients were in the perfect demographic for us and we enjoyed the exposure and feedback we received. Oh and it helps to have great people to work with (Jo, Lisa and team)Ageless Inner Health

FEATURE AREAS

EXHIBITOR TESTIMONIALS

www.freefromallergyshow.com.au

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“

A great experience, learning about

different food products and being able to taste test them was fantastic. The variety of stalls was

great too, they catered to a wide range of allergies/intolerances. I would definitely attend again and highly recommend it.

I attended my first ever Allergy Show

and all I can say is WOW. It was fabulous with amazing foods, such knowledgeable stall

holders (I learned so much!), helpful information and great food. Even the kiosk catered for only Gluten Free foods!! Highly recommend and will return for every show.

The first event was a success. It is great

to see that people with allergies and intolerances have the opportunity to try new products, be

educated on relevant topics and have the opportunity to speak with people in the industry.

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VISITOR TESTIMONIALS

www.freefromshow.com.au www.allergyshow.com.auwww.freefromallergyshow.com.au

3M FIRE EGRESS ZONE

3M FIRE EGRESS ZONE

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To reserve your stand, contact:International Exhibition & Conference Group Pty Ltd

Level 1, 197 Bay Street, Brighton VIC 3186T +613 9596 9205 E freefromsales@iecgroup.com.au & allergyshowsales@iecgroup.com.au

W freefromshow.com.au & allergyshow.com.au

FLOOR PLAN SUBJECT TO

CHANGE WITHOUT NOTICE

FLOOR PLAN AS OF 25/09/2019

THE FREE FROM + ALLERGY SHOW 2020

17 - 19 July 2020

Bays 23 -25, Melbourne Convention & Exhibition Centre (MCEC)

STORE

BREAKOUT

ATM

WC SUB -

STATION 4

KITCHEN

A.WC

ST

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FOYER

SWITCH

ROOM

F. WC

3

FUNCTION

ROOM 2

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STEWARDS 1

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FUNCTION ROOM 1

M. WC

3

F WC2

M

WC2

RL +15.320

FWC1

MWC1

SOUTHEE

RL+15.530

RL+15.530

HALL 5

HALL 6

Venue carpet supplied

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MAJOR SPONSOR PAVILION

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HEALTH AND WELLNESS CENTRE

ALLERGY LEARNING CENTRE

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PLAN TYPE:

FILE PATH:

SALES

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THIS PLAN IS SUBJECT TO CHANGE,

VENUE APPROVAL & A SITE INSPECTION

ONCE SIGN OFF HAS BEEN ACCEPTED

copyright of MORETON HIRE©

DESIGNER:

SC, ABC

ACCOUNT MANAGER:

ANDREA MCNISH

@moretonhire1300 360 424moreton.net.au

REVISION DATE: 9/4/2019 5:22 PM

04REVISION NO:

JOB CODE: ALLSS20SHOW DATE: 11 - 13 SEPTEMBER 2020

SYDNEY SHOWGROUUNDS

HALLS 5 -6

Headed by Marie Kinsella, CEO, International Exhibition & Conference Group Pty Ltd (IEC Group) consists of a team of event professionals with over 50 years’ collective experience working in the exhibition industry.

Marie was the original founder of Australian Exhibitions & Conferences Pty Ltd and has a proven track record of successfully delivering over 200 public and trade events in the past 20 years. Our focus is to build strong partnerships with key partners and stakeholders in each industry group to maximise the potential in every market, for the benefit of the industry.

To find out more about IEC Group, visit us at www.iecgroup.com.au.

WHO WE ARE

For Partnership and Sponsorship Enquiries:Kate LethbridgeSales ExecutiveTel: +61 (0) 3 9596 9205Email: kate.lethbridge@iecgroup.com.auWebsite: www.freefromallergyshow.com.au

International Exhibition and Conference Group Pty LtdLevel 1, 197 Bay StreetBrighton, Victoria, 3186

www.freefromshow.com.au www.allergyshow.com.au

MELBOURNE CONVENTION & EXHIBITION CENTRE 17 - 19 JULY 2020

SYDNEY SHOWGROUND 11 - 13 SEPTEMBER 2020

www.freefromallergyshow.com.au