This document provides a brief overview of the Government Finance Officers Association – GFOA Alberta, its mission, and the purpose
and benefits of sponsorship participation.
GFOA, Box 38, Falun, AB T0C 1H0 https://www.gfoa.ab.ca/
Sponsorship Registration
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 1
GovernmentFinancialOfficersAssociation–GFOAAlberta
WhoisGFOA?
TheGovernmentFinanceOfficersAssociation–GFOAAlbertaisaprofessionalassociationofFinance
OfficersfocusedonMunicipalfinanceissues.TheAssociationisdirectedbyavolunteerExecutive
Board,threevolunteerTaskForces,anExecutiveDirectorandExecutiveAdministrator.The
Associationhasover1000activemembersrepresenting190Municipalitiesthroughouttheprovince
ofAlberta.
OurVisionandMission
GFOAAlbertaistheleaderinMunicipalfinancialstrategies,policiesandpracticesthatinspirespirited
leadershipandwell-informedmanagementinmunicipalgovernment.
GFOAAlbertainspiresleadershipandpromotesexcellenceinmunicipalfinancialmanagementby
facilitatingprofessionaldevelopmentandnetworking,andbyprovidingguidanceonemerging
municipalfinanceissues,forthebenefitofourmembersandtheirorganizations.
WhataretheBenefitsofSponsorship?
© Toproviderecognitionofthesponsor’scommitmentasaninvolvedandsupportivebusinessorganizationtothedevelopmentofbestpracticesinmunicipalfinancialgovernance.
© Toprovidecorporatevisibilityandaccessibilitytomunicipalgovernmentfinancedecision-makers.
© Toprovidetheopportunityforsponsorstointeractandnetworkpersonallyanddirectlywithmunicipalgovernmentfinanceofficersduringfunctionsandprofessionaldevelopmentevents
suchasconferences.
© Toprovideanopportunitytoserveasaspeakeratconferenceswheretheprogramagendawarrants.
Note:Themembershiplistisnotdistributedforpromotional,marketingpurposes
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 2
WhatisthePurposeofSponsorship?
© Toencourageanddevelopmutuallybeneficialpartnershipsandopportunitiesinthefieldofmunicipalfinancialgovernance.
© Topartnerwithindividualsandorganizationswhoseimage,product,orservicescomplimentandreinforcetheAssociation’sVisionandMission,withthegoalof
promotingbestpractices.
© TomaintainandsupporttheAssociation’skeyvaluesofintegrity,accountabilityandtransparency.
© ToprovidefundingfortheongoingfinancialsupportoftheAssociation.
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 3
TheConferencewillincludeavarietyofkeynotespeakers,professionaldevelopmentsessions,
tradeshowandnetworkingeventsforourattendees.
Sunday,June7thGolfTournament–AlbertaSpringsGolfResort
WelcomeReceptionSpecialAnnouncements
Mix&Mingle
Monday,June8th
KeynoteSpeakerTechnicalWorkshops
TradeShowNetworkingSessions-opportunityforyourown,hostedSponsorReception*
(*DiamondandGoldSponsorsonly)
Tuesday,June9th
TechnicalWorkshopsTradeShow
NetworkingSessionsAnnualGeneralMeeting
AnnualBanquet
Wednesday,June10thFeaturedSpeakersNetworkingSessions
June7th,2020–June10th,2020CambridgeHotel&ConferenceCentre,RedDeerAlberta
“Boom Bust & Now What?
…Balancing Expectations” Opening Keynote John Furlong and General Hillier and many more
renown speakers!
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 4
KeynoteSpeakers
JohnFurlong
CEO Vancouver 2010 Olympic & Paralympic Winter Games
Prior to his appointment at VANOC in 2004, Furlong was the President and
Chief Operating Officer for the Vancouver 2010 Bid Corporation. In his role, he
became the Bid’s international face and key spokesperson, tirelessly clocking
more than 1.2 million miles in his travels to promote the Bid. Furlong’s service
to sport has landed him with numerous other forms of recognition – among
them The IOC’s Olympic Order and the IPC’s Paralympic Order.
In April 2012, John Furlong accepted a new position with the Vancouver
Whitecaps FC soccer team, where he serves as Executive Chair. Furlong has been involved with athletics
all his life, having competed at the international level in Basketball, European handball and Squash. He
became Canadian Squash Champion in 1986. Furlong has been a long time member of the Canadian
Olympic Committee and has led many high profile sport organizations in Canada.
He has been recognised by The Globe & Mail as Canada’s Nation Builder of 2010, as one of the top 25
most transformational living Canadians and has been named Canadian of the Year by The Canadian
Club. He is Canada’s 2010 Marketer of the year and Sports Media Canada’s Sports Executive of the
Year. In 2009 Furlong was named Canada’s Most influential Sport Figure by both the Globe and Mail and
the Canadian Broadcasting Corporation.
Around the Rings Magazine has listed Furlong as one of the worlds top five most influential Olympic
Officials in both 2009 and 2010. He is also Sport BC’s Sportsman of the Decade. John was acclaimed as
the 2004 Canadian Sport Awards’ Sport Leadership Winner for his service to sport in Canada over a
lifetime. He has also won Vancouver’s most prestigious tourism award for the promotion of Vancouver
around the world. He has been awarded Honorary Doctorate Degrees in Laws (2) and Technology(1)
from UBC, The Justice Institute of BC, and BCIT and an Honorary Doctorate in Tourism & Hospitality from
Niagara University, New York, USA.
Born in Tipperary, Ireland, Furlong has five children and eleven grandchildren. His book Patriot Hearts –
Inside the Olympics that changed a country became an instant national bestseller when it was launched
in on February 12, 2011, the one year anniversary of the Games.
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 5
GeneralHillier
Former Chief of Defence Staff, Canadian Forces
Born in Newfoundland and Labrador, General Rick Hillier joined the Canadian
Forces as soon as he could. Having enrolled in the Canadian Forces in 1973
through the Regular Officer Training Plan program, he graduated from
Memorial University of Newfoundland in 1975 with a Bachelor of Science
Degree. After completing his armour officer classification training, he joined
his first regiment, the 8th Canadian Hussars (Princess Louise’s) in Petawawa,
Ontario. Subsequently, he served with, and later commanded, the Royal
Canadian Dragoons in Canada and Germany.
Throughout his career, General Hillier has had the privilege and pleasure of commanding troops from the
platoon to multi-national formation level within Canada, Europe, Asia and the United States. He has
worked as a staff officer in several headquarters, first at the Army level in Montreal and later at the
strategic level in Ottawa.
In 1998 General Hillier was appointed as the first Canadian Deputy Commanding General of III Corps, US
Army in Fort Hood, Texas. In 2000 he took command of NATO’s Stabilization Force’s (SFOR)
Multinational Division (Southwest) in Bosnia-Herzegovina. In May 2003 General Hillier was appointed as
Commander of the Army and subsequently, in October 2003, he was selected as the Commander of the
NATO-led International Security Assistance Force (ISAF) in Kabul, Afghanistan. General Hillier was
promoted to his present rank and assumed duties as the Chief of the Defence Staff on 4 February 2005.
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 6
MajorSponsorOpportunities
Benefits Diamond Gold Silver Bronze
ExhibitorspaceattheAlbertaconferencetradeshowatnoadditionalcost.
No Cost No Cost 75% discount
50 % Discount
Fulldelegatepackages,plusgolfpasses,whereapplicable. 3 Packages 3 Golf Passes
2 Packages 2 Golf Passes
1 Package 1 Golf Pass
1 Golf Pass
Acknowledgedintheconferenceprogramusingyourcorporatelogo. X X X X
Colouredadintheconferenceprogram. Full-pageAd ½ Page Ad ¼ Page Ad Business card Sized
Ad
Opportunityforconcurrentintroduction(s). As many as required
One session One session
SeparateopportunitiestosubmitaSponsorSpeakerOpportunityformshouldyouwishtobeconsideredforaconcurrentsessionspeakingspot.
2 Opportunities
1 Opportunity
BannerAdwithintheconferenceapp. X X
Hostyourownsponsorreception/openhouseevent. X X
FirstchoiceopportunitytointroduceoneoftheKeynotespeakers. X
RecognizedSponsorfortheOpeningNightReceptionwithanopportunitytospeakandfulllogoondisplay.
X
TotalSponsorshipFee $20,000 $10,000 $7,000 $5,000
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 7
Investment……………………$20,000
Recognition&Benefits:
© ExhibitorspaceattheAlbertaconferencetradeshowatnoadditionalcost.© RecognizedSponsorfortheOpeningNightReceptionwithanopportunitytospeakand
fulllogoondisplay.© Threefulldelegatepackages,plusthreegolfpasses,whereapplicable.
© Beacknowledgedintheconferenceprogramusingyourcorporatelogo.
© BannerAdwithintheconferenceapp.© Full-pagecolouredadintheconferenceprogram.
© FirstchoiceopportunitytointroduceoneoftheKeynotespeakers.
© Opportunityforconcurrentintroductions. © UptotwoseparateopportunitiestosubmitaSponsorSpeakerOpportunityformshould
youwishtobeconsideredforaconcurrentsessionspeakingspot.(PleaseNote:ConcurrentSessionSpeakerOpportunitiesaresubjecttoapprovalONLYbytheSpeakerCommittee).
© Opportunitytohostyourownsponsorreception/openhouseevent.PleaseconfirmbyFebruary21st,2020toensureAssociationsupport.
GFOAAlbertaseeksDiamondSponsorsthatstronglyalignwithandsupportthevisionandmissionoftheAssociation.GFOAAlbertaworkswithavarietyofindustriesandprofessions.EachoneislimitedtooneDiamondsponsorshipprovidingexclusivitywithinyourindustryorprofession.
FurtherdetailsareavailableonthewebsiteunderPolicy011-Sponsorship.
DiamondSponsor
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 8
AsaGoldSponsor,yourorganizationstronglyalignsandsupportstheAssociationtowardsachievingitsVisionandMission.Investment……………………$10,000
Recognition&Benefits:
© ExhibitorspaceattheAlbertaconferencetradeshowatnoadditionalcost.
© Twofulldelegatepackages,plustwogolfpasseswhereapplicable.© Banneradwithintheconferenceapp.
© 1/2pagecolouredadinconferenceprogram.© Beacknowledgedintheconferenceprogramusingyourcorporatelogo.
© UptooneopportunitytosubmitaSponsorSpeakerOpportunityformshouldyouwishtobeconsideredforaconcurrentsessionspeakingspot.(PleaseNote:ConcurrentSessionSpeakerOpportunitiesaresubjecttoapprovalONLYbytheSpeakerCommittee).
© Opportunitytoselectoneoftheconcurrent-sessionspeakerstointroduceasspotspermit.
© Opportunitytohostyourownsponsorreception/openhouseasspaceandopportunitiespermit.PleaseconfirmbyFebruary21st,2020toensureAssociationsupport.
FurtherdetailsareavailableonthewebsiteunderPolicy011-Sponsorship.
GoldSponsor
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 9
AsaSilverSponsor,yourorganizationalignsandsupportstheAssociationtowardsachievingitsVisionandMission.Investment……………………$7,000
Recognition&Benefits:
© ExhibitorspaceattheAlbertaconferencetradeshowata75%pricereduction.
© Beacknowledgedintheconferenceprogramusingyourcorporatelogo.© ¼pagecolouredadintheconferenceprogram.
© Onefulldelegatepackage,plusonegolfpasswhereapplicable.© Theopportunitytoselectoneoftheconcurrent-sessionspeakerstointroduceasspots
permit.
FurtherdetailsareavailableonthewebsiteunderPolicy011-Sponsorship.
SilverSponsor
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 10
AsaBronzeSponsor,yourorganizationsupportstheAssociationtowardsachievingitsVisionandMission.Investment……………………$5,000
Recognition&Benefits:
© ExhibitorspaceattheAlbertaconferencetradeshowata50%pricereduction.
© Beacknowledgedintheconferenceprogramusingyourcorporatelogo.© Businesscardsizedcolouredadintheconferenceprogram.
© Onegolfpasswhereapplicable.
FurtherdetailsareavailableonthewebsiteunderPolicy011-Sponsorship.
AdditionalSponsorshipOpportunitiesAvailableBelow!
BronzeSponsor
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 11
AdditionalSponsoringOpportunities
Cost Benefit
KeynoteSpeakerIntroductionforboth(Ifavailable,rightoffirstrefusalgoestoDiamondSponsors)
$8,500 • Logorecognition• VerbalrecognitionbytheMC
WineattheGalaDinner $7,000 • Logoloopduringthedurationofthereception
• VerbalrecognitionbytheMC• Anopportunitytospeak
NetworkingLunchDay1 $4,500 • Logoloop• VerbalrecognitionbytheMC• Opportunitytospeakaboutthe
companyandservicesprovided(10min.max)
NetworkingLunchDay2 $4,500 • Logoloop• VerbalrecognitionbytheMC• Opportunitytospeakaboutthe
companyandservicesprovided(10min.max)
RegistrationDesk(Exclusive)
$3,000 CompanySignagedisplayedattheRegistrationdesk
BreakfastDay1 $2,500 • Logoloopduringthedurationofthebreakfast
• VerbalrecognitionbytheMCBreakfastDay2 $2,500 • Logoloopduringtheduration
ofthebreakfast• VerbalrecognitionbytheMC
NetworkingCoffeeBreaks $2,500 • LogoLoopateverybreak• VerbalrecognitionbytheMC
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 12
AdditionalSponsoringOpportunities
KeynoteSpeakerforbothRenownSpeakers(Ifavailable,rightoffirstrefusalgoestoDiamondSponsors)-$8,500RegistrationDesk(Exclusive)-$3,000Included:
• SignageattheregistrationdeskBreakfastDay1-$2,500Included:
• Logoloopduringthedurationofthebreakfast• VerbalrecognitionbytheMC
BreakfastDay2-$2,500Included:
• Logoloopduringthedurationofthebreakfast• VerbalrecognitionbytheMC
NetworkingCoffeeBreaks-$2,500Included:
• LogoLoopateverybreak• VerbalrecognitionbytheMC
NetworkingLunchDay1-$4,500Included:
• Logoloop• VerbalrecognitionbytheMC• Opportunitytospeakaboutthecompanyandservicesprovided(10min.max)
NetworkingLunchDay2-$4,500Included:
• Logoloop• VerbalrecognitionbytheMC• Opportunitytospeakaboutthecompanyandservicesprovided(10min.max)
WineattheGalaDinner-$7,000Included:
• Logoloopduringthedurationofthereception• VerbalrecognitionbytheMC• Anopportunitytospeak
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 13
Exhibitor
Recognition&Benefits:
© Featureyourcompany’sproductsandservicesattheAlbertaAnnualConference.© Participationintheconference(keynotespeakers,etc.)© Learnaboutmunicipaldecision-makingprocesses.
Includedinyourexhibitorfeesare:
© Allmeals,includingtheGaladinner,fortworepresentatives.© Networkingwithalldelegates.© InvitationtoSponsorsandExhibitorsappreciationreception.
Anexhibitorlayoutwillbesenttothosethatareinterested,withatypicalboothbeingeightfeetbyeightfeetorsimilardimensions.
PleaserefertothecompleteExhibitorpackageforalldetails.
AddthislinktotheExhibitorFeeregistrationavailableontheconferenceregistrationpage.
ExhibitorRegistration
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 14
GFOAAlbertaAnnualGolfEvent–AlbertaSpringsGolfResort
GolfTitleSponsorships-$4,500Includes:
• Logoloopduringregistration&atthedinnerreception• VerbalRecognitionbytheMCthroughouttheday• Opportunitytospeakaboutthecompanyandservicesprovided• Opportunitytodisplayyourcompanyattheregistrationarea(tent,activity,wares)
IndividualHoleSponsorship,holes1-18(exclusive)-$400We are very excited to offer hole sponsorships. It is a great way to showcase your business and network on the golf course. As hole-sponsors you may choose to provide an interactive activity or special “draw” and/or treats and foods at your hosted hole. Includes a table and 2 chairs. Must have persons attend to the hole. You provide staff, signage and an activity to engage the golfers.Includes:
• Opportunitytodisplayyourcompanyandprovidegiveawaysatthehole• Signagewithyourcompany’slogoatone-holeteeoffonthegolfcourse• Mixandminglewithover100municipalprofessionals
GolfCartSponsorship-$2,500Includes:
• Logosignageonallgolfcarts• VerbalRecognitionbytheMC
GolfBallsSponsorship-$2,500Includes:
• YourcompanylogoandGFOA’slogoonsleeveofballs• VerbalRecognitionbytheMC
Transportation/BusSponsor-$2,000Includes:
• Logosignageonthebus• VerbalRecognitionbytheMC
EventBrochureAdvertising
Businesscard,colourad,$750¼page,colourad$1,000½page,colourad$1,500Full-page,colourad$2,500
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WhileRegisteringOn-line,PleaseConsidertheFollowing:
ForthosesponsorsthatchoosetotakeadvantageoftheDiamond,Gold,SilverandBronzelevels,beawaretherearesomecross-over(addedbenefits)fromtheAdditionalOpportunitiesSections.Ifyouwouldliketocomplementadditionalitemstoyoursponsorship,andwouldlikeaddedexposure,youarefreetodosoatyourdiscretion.Inaddition,forthosesponsorsonlyinterestedinpurchasingtheAdditionalSponsoringOpportunities,feelfreetochoosefromthemanyoptionswithintheAdditionalSponsorshipOpportunitiesSection(asindicatedabove)ontheright-handsideoftheonlineregistrationpage.Itisnotcompulsorytojoinaregularsponsorlevel,sochoose“InlieuofFormalSponsorshipInvestment”fromthelevelsshownontheleft-handsideoftheonlineregistrationpagepriortoselectingoptionsinthe“AdditionalSponsorshipOpportunities’.
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2020AnnualConferenceSponsorSpeakerOpportunities
Proposals for topics and speakers for the 2020GFOAAlberta Conference are nowbeingaccepted.Wewillnotifyyouviae-mailwhenyoursubmissionisselected. SessionIdea–ListasuggestedsessiontitleSpeakerSuggestedSuggestedlengthforsession(chooseone)
• 45minutes• 75minutes
SessionDescription–IncludeSpeakerFeesTargetAudience(e.g.Collector,FinanceOfficer,SmallCommunity,RegionalDistrict,etc.)AudioVisualRequirements(youmaychoosemorethanone)
• ProjectorandScreen• Laptopcomputer• Handheldmicrophone• Lapelmicrophone• Speakersforsound• DVDequipment
GFOA ALBERTA/ 2020 SPONSORSHIP PACKAGE 17
OtherComments(InternalUse)• Sponsorship Yes or No • All others Ineligible • Diamond Sponsor - up to two concurrent sessions can be submitted • Gold Sponsor - up to one concurrent session can be submitted
Professional Development Speaker Committee (Internal Use)
• Selected Yes or No • If No, Reason • Followed up with Sponsor Yes or No • Concurrent session sponsor speaker opportunities are subject to approval by the
Speaker Committee.
PleaseNote:Aspartoftheconferenceexperienceforalldelegatesweaskallsponsors to give authority for GFOA Alberta, to post their presentation to the website after the conference has concluded.