A Project Report on consumer attitude towards khadi with special reference to khadi readymade shi

“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”

CONTENTS

EXECUTIVE SUMMARY

ABOUT INDUSTRY

COMPANY PROFILE

RESEARCH METHODOLOGY

DATA ANALYSIS

FINDINGS

SUGGESTIONS

CONCLUSION

BIBLIOGRAPHY

ANNEXURE

Babasabpatilfreepptmba.com 1


Executive Summary

Today’s market has been covered with the heavy competition.

To retain in the market the customer relationship much required. To attract the customers

every should know the attitudes of consumer. So a study is conducted on the topic “A

study on Consumer attitude towards khadi with special reference to readymade khadi

shirts” @ KKGSS(F) Bengeri, Hubli.

The study is carried out as follows. Firstly secondary data was collected through

the broachers and documents given by the company and also from the internet. Then

depending on the data collected a topic is made and objectives were fixed. Then primary

data was collected through the well structured questionnaire which is designed according

to the objectives. Survey is conducted in different areas in Hubli. Then collected data is

tabulated for the analysis and interpretation. After interpretations findings are drawn.

According to the findings suggestions are made and then conclusion was drawn.

Topic of the study: “A study on Consumer Attitude towards khadi with special

reference to readymade khadi shirts”@KKGSS(F) Bengeri,Hubli.

Objectives of the study:

To assess the consumer preference towards khadi shirts.

To know the consumer satisfaction level regarding readymade

khadi shirt

To know the perception towards readymade khadi shirts

To study the consumer buying behaviour

To determine the expectation of consumer about readymade khadi shirts



FINDINGS 1) From the survey, 100% respondents are aware of khadi

2) In the khadi 40% people prefer cotton cloth, 30% people prefer silk,17% people

prefer polyvastra and 13% people prefer woolen.

3) By the study we can say that in the 100 respondents, 40% people wish to use khadi

shirts in especially in summer season, 30% people say in all seasons, 17% says in

winter, other 13% says in rainy season.

4) According to the respondents 59% people are presently using khadi and 41% said that

they are not using presently

5) Many respondents agreed that khadi shirts are more valuable than other shirts.

Detailed findings are explained in 64th page number.



INTRODUCTION TO INDUSTRY

Introduction to Khadi Khadi is an Indian fabric. Khadi is also known by another name

‘Khaddar’. It is made by spinning the threads on an instrument known as ‘Charkha’.

During pre-independence era the movement of khadi manufacturing gained momentum

under the guidance of father of nation Mahatma Gandhiji. This movement of khadi

manufacturing and wearing started as to discourage the Indians from wearing of foreign

clothes.

Khadi before independence was considered as the fabric for the

political leaders and the rural people. But now it has found its way into the wardrobe of

fashion conscious people. The current situation is that the demand is more than the

supply. Earlier the type of khadi available was khadi cotton which had very coarse

texture and feel. However many varieties of khadi like khadi silk, khadi wool and khadi

cotton are available now, which makes it a fashionable fabric and likeable by the masses.

Its concept was developed by Mahatma Gandhiji.It was a symbol for

political agendas during the fight for independence in India against the British rule. It was

primarily a means to provide employment to the unemployed rural population of India at

that time. The Indian flag has to be also made from khadi material. Thus it holds

national importance, we could even call it the national fabric of India

Overview Khadi is a versatile fabric. It has the unique property of keeping the

wearer warm in winter as well as cool in summer season. This fabric has coarse texture

and gets easily crumpled, therefore in order to keep it firm and stiff, starch is to be added.

This fabric on washing is more enhanced thus the more you wash it, better the look.

Khadi is not easily worn out for years together, at least for 4-5 years. Very attractive and

designer apparel are made by doing handwork on them garments made from it. Khadi

spinning is generally done by girls and women and weaving mostly by men. During

spinning of khadi the threads are interwoven in such a manner that it provides passage of



air circulation in the fabric. Apart from this unique property, it also provides warmth in

winter season which is quite surprising factor.

Khadi cotton is required to be starched so that it does not get easily

crumpled. It comes in many colors and is not harmful to the skin as synthetic fabrics.

This cotton is very soothing in summer season as ample amount of air ventilation is there,

it has the capacity to absorb moisture therefore it easily soaks the sweat and keeps the

wearer cool and dry. Khadi cotton comes in plain as well as in printed fabrics. The most

common outfit of made from khadi cotton is the’Kurta’. Many types of apparel are

manufactured from khadi cotton like saris, salwar suits, fabric yarns, western tops, shirts,

trousers, skirts, hand kerchief, etc. It is a very durable fabric.

In khadi silk, the ratio of khadi and silk fabric is 50:50. This fabric

requires dry cleaning. It shrinks about 3% after the first wash. It is quite an expensive

fabric. Khadi silk provides a royal and rich look. The various types of apparels made

from khadi silk are salwar kameez, kurta pajama, saris, dupattas, shirts, vest and jackets.

Apparels like kurta, jacket, sari blouses requires lining to be given to ensure its

longetivity.

Previously khadi was dyed in earthy color tones and was used to make

traditional garments but now designers are experimenting by dyeing khadi with striking

colors like lime green, violet, baby pink, turquoise blue, etc. Stylish garments like mini

skirts, halter neck tops, racer tops, tunics, etc are made from khadi.

Khadi is hand woven and hand spun fabric which takes time to be made.

It is mainly manufactured in rural areas of India. In previous times it was considered as

the fabric for the poor rural workers & farmers. But wearing khadi is no more for the

poor, many high profile personalities and economically sound people prefer to wear it. It

is considered as one of the most beautiful Indian fabric. The khadi wearer gets a royal

and distinguishable look due to its fall and style. It symbolizes luxury and uniqueness.



KHADI AND VILLAGE INDUSTRIES COMMISSION (KVIC)

INTRODUCTIONKhadi & Village Industries Commission (KVIC) established under the Khadi and Village

Industries Commission Act, 1956 (61 of 1956), is a statutory organisation engaged in

promoting and developing khadi and village industries for providing employment

opportunities in the rural areas, thereby strengthening the rural economy of the country. It

took over the activities from the erstwhile All India Khadi and Village Industries Board

w.e.f. 01 April 1957. KVIC has been identified as one of the major organizations in the

decentralized sector for generating non-farm employment opportunities in rural areas at

low per capita investment. It undertakes activities like skill improvement, transfer of

technology, research & development, marketing, etc., in the process of generating

employment/self-employment opportunities in rural areas.

MAIN OBJECTIVES The social objective of providing employment in rural areas;

The economic objective of producing saleable articles; and

The wider objective of creating self-reliance amongst people and building up

a strong rural community spirit.

FUNCTIONSThe functions of KVIC as prescribed under the KVIC Act, 1956 (61 of 1956) and Rules

made there under, are as follows:

To plan and organise training of persons employed or desirous of seeking

employment in khadi and village industries;

To build up reserves of raw materials and implements and supply them or

arrange supply of raw materials and implements, to persons engaged or likely to

be engaged in production of handspun yarn or khadi or village industries at such

rates as the Commission may decide;

To encourage and assist in the creation of common service facilities for the

processing of raw materials or semi-finished goods and for otherwise facilitating

production and marketing of khadi or products of village industries;



To promote the sale and marketing of khadi or products of village industries or

handicrafts and for this purpose to forge links with established marketing agencies

wherever necessary and feasible;

To encourage and promote research in the technology used in khadi and village

industries, including the use of non-conventional energy and electric power with a

view to increasing productivity, eliminating drudgery and otherwise enhancing

their competitive capacity and arranging dissemination of salient results obtained

from such research;

To undertake directly or through other agencies, studies of the problems of khadi

or village industries;

To provide financial assistance directly or through specified agencies to

institutions or persons engaged in the development and operation of khadi or

village industries and guide them through supply of designs, prototypes and other

technical information for the purpose of producing goods and services for which

there is effective demand in the opinion of the Commission;

To undertake directly or through specified agencies, experiments or pilot projects

which in the opinion of the Commission are necessary for the development of

khadi and village industries;

To establish and maintain separate organisations for the purpose of carrying out

any or all of the above matters;

To promote and encourage cooperative efforts among the manufacturers of khadi

or persons engaged in village industries;

To ensure genuineness and to set up standards of quality and ensure that products

of khadi and village industries do conform to the said standards, including issue of

certificates or letters of recognition to the concerned persons; and

To carry out any other activity incidental to the above.



AMENDMENT TO KVIC ACT, 1956 One of the declarations in the National Common Minimum Programme of

the Government was to revamp Khadi and Village Industries Commission (KVIC)

through organisational restructuring of KVIC and initiation of measures to introduce

modern management practices, in order to make khadi and village industry products

competitive in the globalised economy while continuing to generate non-farm

employment opportunities in rural areas. With these objectives, the Commission was

dissolved and a ten-member Expert Committee was constituted in December 2004 to

recommend suitable measures for its revamping, after reviewing its structure, functioning

and performance under the existing Act.

Based on the recommendations of the Expert Committee, important

amendments have been made in the Khadi and Village Industries Commission Act, 1956,

which inter-alia include the enhancement of specified population limit for small towns,

fixed capital investment per artisan, increasing the number of non-official expert

members, constitution of zonal committees, conferring voting rights upon the ex-officio

members, specific provisions for clear demarcation of functions and powers among the

Commission, Chairperson, Chief Executive Officer and the Financial Adviser of the

Commission, etc.

ORGANISATIONAL SET UP1) KVIC is functioning under the administrative control of the Ministry of Micro, Small

and Medium Enterprises (erstwhile Ministry of Agro and Rural Industries), Government

of India. The Commission is having its Head Office at Mumbai and six Zonal Offices

located in Delhi, Bhopal, Bangalore, Kolkata, Mumbai and Guwahati and 29 State

Offices to facilitate speedy implementation of KVI programmes. At the Head Office,

different Directorates have been established in order to coordinate the functions like

training, marketing, funding, economic research and Rural Employment Generation

Programme (REGP), etc.

2) The Commission also undertakes training activities through its 38 departmental and

non-departmental training centres. Marketing is taken up through 12 departmentally run

Khadi Gramodyog Bhawans located in urban areas and 7050 institutional/retail sales



outlets spread over different parts of the country. KVIC also makes available quality raw

material to khadi institutions through its six Central Sliver Plants (CSP).

IMPLEMENTING AGENCIES1) Khadi and Village Industries (KVI) programmes are implemented through 33

States/Union Territories (UTs) Khadi and Village Industries Boards (KVIBs), 5,000

registered institutions, 30,000 cooperative societies and banks/financial institutions. The

Khadi programme is implemented through institutions registered either with KVIC or

State/UT KVIBs. In the case of village industries, the Commission implements the Rural

Employment Generation Programme (REGP).

GROUPING OF INDUSTRIES1) While the khadi programme comprises hand spun and hand woven cotton, woollen,

muslin and silk varieties, the village industry programmes have been classified into seven

broad groups. These are:

Mineral Based Industry;

Forest Based Industry;

Agro Based and Food Processing Industry;

Polymer and Chemical Based Industry;

Rural Engineering and Bio Technology Industry;

Hand Made Paper & Fibre Industry; and

Service Industry.

2) The industries connected with meat (slaughter) i.e. processing, canning and/ or serving

items made therefrom; production/manufacturing or sale of intoxicant items like

beedi/pan/cigar/cigarette, etc.; any hotel or dhaba or sales outlet serving liquor;

preparation/producing tobacco as raw materials; tapping of toddy for sale; manufacturing

of polythene carry bags of less than 20 microns thickness and manufacturing of carry

bags or containers made of recycled plastics for storing, carrying, dispensing or

packaging of food-stuff, etc., are not assisted under KVI programme as these are either

not eco-friendly or against the ideology and ethos of Mahatma Gandhi.

BUDGETARY SUPPORT TO KVIC The Union Government through the Ministry of Micro, Small and Medium

Enterprises, provides funds to KVIC for undertaking its various activities under Plan and



Non-Plan heads. These funds are provided primarily by way of grants and loans, which

the Commission in turn re-allocates them to its implementing agencies, namely the State

KVIBs, institutions registered under the Societies Registration Act, 1860 and cooperative

societies registered under the Cooperative Acts of the State Governments, implementing

banks, etc. The Commission’s administrative expenditure including that on pension is

met out of Non-plan Government budgetary support. The details of the funds provided

from budgetary sources (both Plan and Non-plan) during the Xth Plan, are given in table

TABLE -: Details of Budgetary Allocation and Funds Released During 10th Five

Year Plan

Rs. In Crore

YEAR BUDGET

ALLOCATION

FUNDS RELEASED

Plan Non- Plan Plan Non- Plan

2002-03 394.67 84.87 340.55 83.36

2003-04 444.75 83.75 423.60 63.70

2004-05 462.00 84.91 460.99 83.90

2005-06 560.82 84.82 558.56 84.76

2006-07 592.93 84.82 589.82 83.91

Total 2455.17 423.17 2373.52 399.63

2007-08* 650.40 84.82 479.59 62.10

Rebate Scheme 1) The rebate on sales of khadi and khadi products is made available by the Government

so as to make the price of khadi and khadi products competitive with other textiles.

Normal rebate (10 per cent) all through the year and an additional special rebate (10 per

cent) for 108 days in a year, is given to the customers from funds made available through

budgetary support of the Ministry.



2)The rebate is allowed only on the sales made by the institutions/centres run by the

KVIC/State KVIBs and also at the sales centres run by the registered institutions which

are engaged in the production of khadi and polyvastra .

3) On the basis of the recommendations of the Expert Committee, an Inter-Ministerial

Group (IMG) was constituted to consider the continuity of the rebate scheme or suggest a

suitable alternative to this scheme. The IMG submitted its report in March 2006. Based

on this Report, four pilot projects have been implemented in a few selected khadi

institutions. The final decision on the continuation or otherwise of the scheme shall be

taken based on the outcome of these pilot projects. A proposal received from KVIC for

introducing Market Development Assistance based on ‘Production of Khadi’ as a

possible alternative to ‘Rebate on Sale’ is also under examination of the Government

Exhibitions1) Apart from promoting sales of khadi and village industries products through its

network of Khadi Gramodyog Bhavans (KGB) and retail sales outlets, efforts have been

made to organise a number of exhibitions, in different parts of the country as a cost

effective publicity and market promotion instrument. During 2006-07, special efforts

were made in this regard and 106 exhibitions were organised in various parts of the

country. During 2007-08, KVIC has already organised 76 exhibitions (up to December

2007) at different locations.

2) Further, in order to promote khadi and village industries products in the international

markets, KVIC participated in 5 international exhibitions in 2006-07 along with khadi

and village industries institutions/entrepreneurs at AF-L Artigiano in Feira 11th

International Craft Selling Exhibition, Milan, Italy (ii) Paper World, Frankfurt, Germany

(iii) MUBA-2007, Basel, Switzerland, (iv) Lyon International Fair, Eurexpo, Lyon,

France and (v) Cairo International Trade Fair, Cairo, Egypt. In 2007-08 (upto December

2007), KVIC has participated in 03 such international exhibitions held at Johannesburg,

Brazil and China.

3) Besides, KVIC has been granted ‘deemed’ Export Promotion Council (EPC) status by

the Departments of Commerce for availing assistance on the pattern of an umbrella EPC,

like Federation of Indian Export Organisations (FIEO). Proposals for participation in

international exhibitions/fairs, organization of buyers-sellers meets, etc. are approved by



the Department of Commerce as per admissibility under Market Development Assistance

(MDA)/Market Access Initiative (MAI) guidelines. Under the KVIC-EPC, KVIC has

proposed to participate in 15 international exhibitions/events, buyer-seller meets – 2

abroad and 2 in India, to send 2 trade delegations to Sri Lanka and Pakistan, and to

organise seminars and workshops for proper interaction between KVIC and producing

units.

Quality Control and Brand Promotion1) In order to improve the quality of handcrafted khadi, KVIC has made arrangements

with the National Institute of Design (NID), Ahmedabad; ‘Dastakar’, Andhra Pradesh;

IIT, Delhi; and Textiles Committee, Mumbai. The Memorandum of Understanding

(MoU) signed between KVIC and the Textiles Committee, a statutory body under the

Ministry of Textiles has been continued during 2006-07. Under the MoU, facilities of 13

laboratories of the Committee situated throughout the country are being used for testing

of khadi and polyvastra. Under the arrangement, the quality of khadi is expected to

receive a fillip, thereby improving its marketability. A number of khadi institutions have

availed of benefits of this arrangement.

.

OTHER INITIATIVES TO DEVELOP KHADI AND VILLAGE

INDUSTRIES SECTORS

1) Revamping JBCRI, Wardha 1) The erstwhile Jamnalal Bajaj Central Research Institute (JBCRI), Wardha has

been revamped with the help of IIT, Delhi, as a National level institution and renamed as

Mahatma Gandhi Institute for Rural Industrialization (MGIRI). Its vision is to upgrade

and accelerate the process of rural industrialization in the Country so that we can move

towards the Gandhian vision of sustainable village economy, and the products of the KVI

sector can have place of pride amongst the large industrial sector and become popular in

the country and abroad. The main functions of MGIRI are to improve the R&D activities

under rural industrial sector by encouraging research, extension of R&D, quality control,

training and dissemination of technology related information. MGIRI is operating in

project mode till 31 March 2008. Government has approved the creation and filling up



one post of Director and 35 other supporting posts, which are in the process of being

filled up.

2) MOU with Technical Interface Institute 1) KVIC has built up a large network of rural cottage industrial units producing a wide

range of goods and articles catering to the rural and partly urban markets. KVIC has also

undertaken certain activities under various outsourcing arrangements at Engineering and

Technological institutes of repute to meet the perceived demands of making the products

more marketable, either through design interventions or through quality assurance

system.

3) Categorisation of Institutions In order to streamline the payment of rebate, release of interest subsidy, supply

of raw materials, etc., khadi institutions are categorized as A+, A, B, C and D on the basis

of their performance in production, sales, marketing, etc.

4) Rural Industries Consultancy Service (RICS) KVIC has launched a Rural Industries Consultancy Service (RICS) for

providing guidance, technical and managerial support to the prospective entrepreneurs

which includes preparation of projects, liaison with banks/other agencies/organisations/

local authorities in respect of the project, assistance and support to implement the project,

procurement of raw materials, machinery, installation, quality control for acceptability

and reliability, packaging and design for better marketing, marketing support for

sustainability of the unit, etc. As on 31 March 2007, 49 such RICS have been opened in

various parts of the country.

5) Government Supply KVIC has been executing supply of its products under the ‘Rate Contract’ of

Director General of Supplies and Disposal (DGS&D) to various Government

Departments/Agencies. Based on DGS&D rate contract, items like dasuti khadi, dungari

cloth, dusters, long cloth, bunting cloth and sheeting cloth, etc., are being supplied to

Government Agencies and bed rolls, curtains, pillow covers, “kulhars”, etc.,

to Indian Railways. In 2006-07, supplies worth Rs. 29.09 crore were made through

DGS&D to the Government offices. During 2007-08 (up to December 2007), products

amounting to Rs. 15.77 crore have already been supplied under this arrangement.



6) Registration of new Khadi Institutions belonging to SC/ST

Beneficiaries There was an internal ban (imposed by the Commission) on registration and

establishment of new khadi institutions. With a view to uplifting weaker sections of the

society, this ban has been removed in case of institutions managed by persons belonging

to SC/ST categories. During the year 2007-08 (up to December 2007), 50 new khadi

institutions have been registered under this category.

7) Khadi Artisans Welfare Trust Fund (KAWTF) Conceptually, KAWTF is run on the pattern of Employees Provident Fund.

Membership of the Fund is mandatory for all khadi and polyvastra producing institutions

affiliated to KVIC and State KVIBs. The institutions categorised as A+, A, B and C are

eligible to join the Fund. 21 States have been covered under this Fund, mobilising

contributions of artisans and the institutions to the tune of Rs. 609.30 lakh. Cumulative

balance under the Fund, as on 31.3.2007, was Rs. 3179.27 lakh.

8) National Flag Production Centre As per the Bureau of Indian Standards (BIS), khadi is the only fabric that can be

used for production of India’s National Flag. One National Flag Production project has

been started in consultation with South Indian Textile Research Association (SITRA) at

Karnataka Khadi Gramodyog Samyukta Sangh, an NGO of KVIC at Bengeri, Hubli

(Karnataka) at an estimated cost of Rs. 51.10 lakh. The first phase of the project was

commissioned during 2004-05. The National Flag Production unit has been awarded BIS

certification on 17 February 2006. The unit has also installed the dyeing, processing and

finishing equipment envisaged in the second phase of programme of National Flag

Production Centre. The unit has the capacity to produce around 5000 National Flags of

different sizes per day .



9) Khadi ‘Ready-to-Use’ Mission KVIC has initiated a “Ready-to-Use” Mission during 2005-06 for khadi products.

Under this mission, a major khadi institution works as a lead institution, where facilities

for production of garments including covering, designing, finishing, packaging, etc., are

installed. Other institutions (at least 9) working in the nearby areas are associated in a

concentric manner with the activities of the lead institution. As a result, all of them are

able to upgrade their product quality by sharing their experiences and common facilities

installed at the lead institution(s). The National Institute of Fashion Technology is the

technical consultant for the projects being set up under the mission. KVIC has identified

5 mission projects for production of “Ready to Use Khadi” in the country.

10) Central Sliver Plants (CSPs) In order to improve the quality of raw material in khadi sector, KVIC has been

operating its 6 CSPs at Kuttur, Chitradurga, Sehore, Raibareilly, Etah and Hajipur.

During 2006-07, the khadi institutions purchased slivers/rovings from these plants to the

extent of 25.94 lakh kgs valued at Rs. 22.36 crore. During the year 2007-08 (up to 31

December 2007), 20.39 lakh kgs of sliver amounting to Rs. 1729.64 lakh was produced in

these Plants and 23.48 lakh kgs of sliver worth Rs. 1983.85 lakh supplied to khadi

institutions.

11) People Education Programme (PEP) As a part of its publicity programme aimed at informing the people through

direct interaction, KVIC during 2007-08 (upto December 2007), held 23 PEP events.

Besides dissemination of information about policies/programmes/schemes of KVIC

regarding rural industrialisation, essay competitions, debates and seminars are also being

organised through these events, on issues of topical interest concerning Khadi and

Village Industries.

12) Credit Guarantee Trust Fund for MSME(CGT-MSME) The Credit Guarantee Trust Fund for Micro, Small and Medium Enterprises

(CGTMSME) approved the extension of the credit guarantee to loans advanced by banks



under the KVIC/REGP schemes. KVIC has taken steps to publicise this scheme, in

association with the Trust and the participating banks.

13) New Initiatives Some need based interventions have been conceived by the KVIC for

implementation during the XI Five Year Plan, which inter-alia include the following:

providing workshed(s) to khadi spinners, on a pilot basis,

enhancing productivity of khadi industry and artisans through comprehensive

backward-forward linkages, exposure visits, capacity building, common facilities,

etc., in 200 selected khadi institutions (of which 50 will be those managed by

SC/ST) and

providing nursing fund for around 200 weak institutions, renovation of sales

outlets in 30 selected cases.

GUIDELINES FOR SCHEME FOR ENHANCING PRODUCTIVITY

AND COMPETITIVENESS OF KHADI INDUSTRY AND ARTISANS.

1) Khadi, the fabric of freedom, has been a source of livelihood to a large number of

spinners, weavers and other artisans spread across the country living in the rural as well

as urban areas. Though handcrafted characteristic is the USP of Khadi, use of appropriate

technological implements play a vital role in achieving better productivity and quality

besides reducing drudgery. Sustainability of traditional khadi industry is largely

dependent on provision of facilities so that the artisans’ productivity is enhanced and

competitiveness of the activity is maintained.

.2) The instant scheme envisages a comprehensive support to around 200 Khadi

Institutions in order to make khadi industry more productive as well as competitive and

also strengthen its potential for creation of qualitative employment.



Objectives.The primary objectives of this scheme are to:

• Make khadi industry more competitive with more market-driven, profitable,

production and sustained employment for khadi artisans and related service

providers by replacement of obsolete and old machinery and equipment and

repairs to/renovation of existing/operational machinery and equipment;

• Extend an evenly balanced and need-based support in all areas of Khadi activities

viz. production, distribution, promotion and capacity building;

• Provide appropriate incentives to shift to market driven approach.

• The scheme would cover activities upto cloth stage and may not venture into

readymade garments.

The expected increases in production and sales of khadi and khadi

products and in employment are projected as under:

(a) Production

Details Base year

2007-08

2008-09 2009-10 2010-11 2011-12

Khadi cloth (million sq. mtrs.)

Enhancement of Productivity and

SFURTI etc.

32.35 37.20 43.68 53.37 64.70

Khadi cloth (Rs. In crore)

Enhancement of Productivity and

SFURTI etc.

226.48 260.48 305.75 373.69 452.96



b) Sales (Rs.. in crores)

Base year 2007-08 2008-09 2009-10 2010-11 2011-12

248.10 285.32 334.94 409.36 496.29

c) Employment (lakh persons)

Base year

2007-08

2008-09 2009-10 2010-11 2011-12

3.99 4.01 4.04 4.09 4.14

KHADI COMMISSION TO INVEST 2000 CRORES IN 3 YEARS

Khadi and Village Industries Commission is planning to invest over Rs 2,000 crore

for improving the infrastructure in the next three years. The commission has secured Rs

750 crore from the Asian Development Bank as Khadi Reform Development Package.

The bank would route the fund to KVIC over three years through the Centre. The fund

would be used for replacing obsolete looms and for strengthening grassroot level khadi

societies, KVIC chief executive officer J S Mishra said.

Besides, KVIC is expecting a budgetary support of Rs 1,654 crore, up from Rs 1,123

crore during 2008-09.

Mishra said at present over 10 million people were employed under different KVI

schemes and programmes. “By 2011-12, we plan to provide employment to an additional

five million people under the KVIC umbrella,” he added.



KVIC is running a scheme -- Product Development, Design Intervention and Packaging

-- to encourage institutional and individual research on khadi apparels and novel

marketing ideas. “We have also set up an Export Promotion Council, which is engaged in

organising fashion shows, exhibitions, and publicity in foreign countries,” he added.

There are about 7,000 KVIC outlets in the country and the commission is modernising

them at a cost of Rs 175 crore. In Uttar Pradesh, investment proposals worth Rs 1,148

crore have been received.

Allocation between Khadi & Village IndustriesA major component of the budgetary resources under plan are allocated

towards Grant and Loan for Khadi and Village Industries, primarily for the khadi

sector .The Khadi industry received the lion’s share of the

budgetary allocation of resources. Another interesting point emanating from this table

is that resources under plan are given mainly as Khadi grant, and loans under Khadi

are only 15 to 21% during the five years. This trend is reverse for the village

industries sector and only in the last two years, grants are on a higher scale for Village

Industries sector.

A major part of the Khadi grant is being utilized for payment of Khadi

sales rebate, which is considered a promotional expenditure. In addition, expenditure

for training, publicity, marketing activities, etc. under Khadi programme are also

incurred from this source. Interest subsidy on bank loans under interest subsidy

eligibility scheme is also met from Khadi grant Head. Khadi loan is an expenditure

provided in the form of working capital, capital expenditure for various purposes like

machinery, implements, worksheds, sales outlets, etc.

Village Industries loans are utilized for providing Working Capital/capital

expenditure loans financed directly by KVIC. After the introduction of line credit of

Rs. 1000 crore under Consortium Bank Credit (CBC) in 1995-96, budgetary support

for Village Industries loans have declined. Like in Khadi, Village Industries grants

are being utilized for sales rebate and promotional ventures like publicity, marketing

and also interest subsidy.

Under Science and Technology, a sum of one crore rupees was spent every



year during 8th plan period for research and development. Loans provided by

government under khadi is made available (interest free) to the implementing

agencies, whereas village industries are liable to pay 4% interest per annum. As banks

charge higher rate of interest, subsidy in lieu of interest is provided by Government to

bridge the gap in respect of Government loans (payable by KVIC every year under

Plan and non-plan which is only a book adjustment). About 7% to16% of plan

resources and 11% of non-plan resources are getting allocated for interest subsidy

purposes.

Another disturbing feature of the plan allocation/release is with regard to the

khadi (grant) sales rebate as promotional expenditure, which appear under non-plan

Head every year. Though the Government is allocating grants for promotion of khadi

and village industries under plan since the terminal years of Sixth Five Year Plan, this

expenditure has been transferred under Non-Plan Head too. Since then (Seventh Plan

period), Government continues to allocate Rs. 24 crore every year under Non-plan

Head and efforts may be made to shift this committed expenditure like interest

subsidy and sales rebate to Non-plan. The loans being provided by Government every

year under Khadi and Village Industries are repayable normally after 5 years or the

period indicated in the sanction. However, under Khadi programme, the implementing

agencies are permitted to retain this as working capital without refunding. Loans

provided to KVIC are renewed every 5 years when it becomes due for repayment but

this is just a book adjustment without any cash flow under non-plan Head. As renewal

of past loans form about 75 to 77% of the Non-plan budgetary support and as no real

resources are being given for its refund a mechanism may be devised to do away with

this sectoral allocation.

K.K.G.S.S (F) [Karnataka Khadi Gramodyog Samyukta Sangha Federation.]

Bengeri, Hubli-23.



COMPANY PROFILE

A model Khadi Institution It was during the decentralization of khadi work in

Karnataka state it was felt to establish an organization in order to help and guide the

khadi institutions and according to Karnataka Khadi Gramodyog Samyukta Sangha (Fed)

came into existence at Bengeri , Hubli on 1st November 1957 registered under section 21

of society act 1860. Late Shri V.T. Magadi as Vice-Chairman and other Gandhians such

as Late Shri H.A.Pai of Ankola, Late Shri P.H.Ananth Bhat of Bijapur, Late Shri Jaydev

Rao Kulkarni of Belgaum, Late shri b.J.Gokhale of Dharwad, Late shri Vasudev Rao of

Chitradurga, Shri B.H.Inamdar of Raichur joined together as member institutions

donating a sum of Rs 10,500/- to initiate the work of Federation. Over the period of time,

the sampling planted by these visionaries has grown into a big tree as khadi federation

taking under its shelter 55 member’s institutions across the state helping and guiding

them in their way ahead.

A recipient of direct loan from Khadi commission the

head office of the federation is situated at Bengeri Hubli. A sales out let at Bengaluru,

Khadi production and sales centers at Bilagi, Siddapur, Gaddankeri, Kerur of Bagalkot

district are the branches opened to cater to the needs of public K.K.G.S.S(F) is holding a

property worth two crores, in wholesale, Rs. 1.50 Crores in retail sales and over Rs.50

Lakhs in village industries.

Today the federation is ably led by its Rajyotsava award

recipient Shri B.S.Patil as Chairman and ever dynamic Secretary Shri S.V.Somanatti. It is

needless to say that footprints set by Shri V.T.Magadi are the guiding principles for the

Federation.

Today the Federation has strength of over 100 karyakarthas

dedicating their services to the Federation in different capacities. In order to increase and

streamline the working of Federation, different sections are formed according to the

work.



AREA OF OPERATION IN KARNATAKA STATE

HUBLI: H.O

BENGALURU: SALES BHANDAR,

EMPORIUM & H.M.P. UNIT

BAGALKOT DIST: PRODUCTION CENTRES,

KHADI & POLIVASTRA, & SALES BHANDAR.

1. HEAD OFFICE

Based at Bengeri, Hubli and spread over an area of 17 acres of land it is the heart of all

the members institutions discharging all its duties and commitments towards member

institutions.

It houses central khadi vastragar, RDH, Aluminum Unit, C & B Unit, Honey Unit,

Readymade Garment Section, K.G.Vidyalaya, Naturopathy Centre and above all National

Flag production centre,

A)NATIONAL FLAG PRODUCTION CENTRE

A feather in the cap of K.K.G.S.S(F) National Flag production centre

is the outcome of selfless , dedicated and excellent work done by K.K.G.S.S in



khadi field, only unit of its kind in the country producing National Flag of

different sizes under strict supervision confirming to BIS norms. The printing of

chakra , developing and curing is done under specialized machineries.

B) CENTRAL VASTRAGAR

The Central Vastragar is the main distribution Centre. Cotton khadi,

polyvastra, woolen and silk from different institutions are procured and sold to

other institutions of the state as well as to institutions from out of state. Besides

khadi cloth , yarn and cotton also purchased and supplied to needy member

institutions there by helping them to develop and revitalize their institutions. The

total turnover of this Vastragar is Rs. 8 Crores.

C) READYMADE GARMENT UNIT Off late readymade garment have made in roads into the life of

the man. New designs and new matching are brought out every day. Khadi attire

has its own impression to offer. The inclination of public interest towards khadi

has certainly been shouldered by khadi readymades. K.K.G.S.S.(F) has started its

own readymade garments unit in order to fulfill the passion of khadi.

D) ALUMINIUM UTENSILS UNIT Best quality of aluminium utensils which are attractive and

durable are manufactured by experienced and skilled karyakarthas. We have one

aluminum retail sales outlet at the premises. Annual turnover Rs.3 Lakhs.

E) BED UNIT Comfortable beds (ordinary and box type) are manufactured

from best quality cotton using beautiful khadi coverings. Annual turnover Rs.2.75

Lakhs.



F) CARPENTRY & BLACK SMITHY This unit is engaged in manufacture of new model chakras

and looms to supply to various khadi institutions. It also manufactures steel

furniture and other articles. Annual turnover Rs. 8 Lakhs.

G) REGIONAL DYE HOUSE Situated at Bengeri it is full fledge dyeing house comprising

bleaching, dyeing and finishing departments, khadi cloth is procured from

different institutions and subjected to bleaching, dyeing and printing as per

requirements of the institution. Annual production of cloth 2 lakhs meters.

H) KHADI GRAMODYOG VIDYALAYA

(TEXTILE CHEMISTRY) Khadi Gramodyog Vidyalaya is the only institution of its kind in

the country, imparting knowledge in textile chemistry at Bengeri, Hubli. It is

conducting a course of 14 months. Different printing techniques are taught along

with bleaching and dyeing of textile yarn and cloth. It is having a well equipped

lab. Students from different parts of country have been benefited by this

Vidyalaya besides foreign students i.e. 2 numbers from Zambia and 4 students

from Nepal.

After successful training students have obtained placement in different reputed

concerns.

The Vidyalaya also conducts various short term courses giving training in

incenses sticks, candle, soap manufacture etc.

I) PRAKRUTIK SADHANALAYA AND YOGA CENTRE

Gandhiji has always preached for nature as mother care. Nature itself is

the best doctor. Natural remedies are more effective to human bodies. K.K.G.S.S.



(F) has one such Naturopathy hospital at the entrance of the premises. This has

proved effective in treatment of chronic diseases under able guidance of Doctor,

both as in-patient and out-patient facility Yogasana are conducted as special

treatments. Well known personalities and dignitaries have availed this facility

besides the common man.

AIMS AND OBJECTIVES:1) To promote the growth and development of khadi and village industries.

2) To co-ordinate and help the activities of all registered institutions, Co-operative

societies, charitable institutions, working in the field of khadi and village

industries.

3) To provide employment and means of livelihood to the poor, un-employed and

under-employed.

4) To run vidyalayas, training centers, Saranjam karyalayas and such other

institutions.

5) To promote the sale and marketing of khadi or products of village industries or

handicrafts and for this purpose to forge links with established marketing agencies

wherever necessary and feasible

MISSION “To ensure the quality of the products”

VISION “ To provide more and more employments to Rural Unemployed

youths under Khadi and Village Industries Sectors ”

MOTTO “ To Popularize Khadi and Village products world-wide.”

ORGANIZATION STRUCTURE



PRODUCTS

National flags

National flags of different sizes manufactured as per BIS norms.

The following a different size flags are being manufactured.

No Length (mm) Width (mm)

1) 6300* 4200

2) 3600 *2400

3) 2700 *1800

4) 1800 *1200

5) 1350* 900

6) 900 *600

7) 450* 300

8) 225 *150

9) 150 *100

Towels : Made of Khadi cotton to different sizes

Bed Sheets : Made of Khadi cotton to different sizes and

printed with attractive designs and Colours.

Chaddars : Made of Khadi cotton to different sizes and

printed with attractive designs and Colours.

Babasabpatilfreepptmba.com

SECRETARY

OFFICE MANAGER

VASTRAGAR MANAGER

PRODUCTION CENTRE

MANAGER

FLAG SECTIONMANAGERACCOUNTANT

CLERK SUPERVISOR SUPERVISOR SUPERVISOR

WORKERS WORKERS WORKERS

26


Pantings : Made of 100% Khadi cotton and blended with Polyster (67/33)

Carpets : Made of Khadi cotton to different sizes.

Sarees: Made of Khadi cotton and 100%Silk.

Ready-Made Shirts

Shoulder bags

Caps

Beds

Hand Made paper

Honey

Toilet soap & SoapPowder

Hand Kerchifs

DETAILS OF MANUFACTURING PROCESS OF FLAG

Raw material - cotton

HAND SPINNING

The Cotton which is well suited for the production of requird count of yarn, i.e.

30 tex for bunting cloth and 38 tex for duck cloth, will be procured from the market and

used for yarn manufacture. This raw-cotton will be converted into a yarn of required

count by processing it through various complicated machineries viz. openers, cleaners,

card, draw frame, comber, roving frame and charaka.

HAND WEAVING

Two different types of clothes are being woven on handlooms one is Bunting

cloth, which is required for making 3 panels of National Flags and the other Duck cloth,

which is required for sleeve attachment.

Yarn of 30 tex count will be used as warp and weft for weaving bunting cloth and that of

38 tex count will be used as warp and weft for weaving duck cloth.



Every care will be taken while weaving, to see that, the required number of ends per inch,

picks per inch and weight are in par with the BIS norms.

BLEACHING AND DYEING

The bunting meant for manufacturing the top and bottom panels shall be

bleached and dyed in India Saffron and India Green colours respectively, and that meant

for the middle band shall be bleached. The dyed pieces shall be free from dyeing defects,

such as uneven dyeing and streakiness.

While dyeing, utmost care will be taken to see that, the dyes selected must give the

required shade, good fastness to light and washing, correct PH value and dimensional

changes, as per BIS norms.

CHAKRA PRINTING

The bunting cloth which is free from any defects and will be taken for cutting. As

per the specific dimensions of the Flag, cutting will be done.

After cutting, the bleached samples are taken for chakra printing. The Ashoka Chakra of

specific size will be screen printed with Navy blue colour on specific sized bleached

fabric in such a manner that, the chakra shall be completely visible on both sides of the

Flag in the center. Later it will be cured to make the chakra fast.

STITCHING

Stitching of Flags will be done by machine stitching with lock stitches. The

sewing threads used for machine stitching shall confirm the BIS norms and the colour of

the thread being the same as that of the panels on which it appears. The four corners of

the Flags will be reinforced with triangular pieces of bunting of the same construction

and colour as is used for making the Flags.Finally, a sleeve will be provided along one

side of the Flag.

TOGGLING



A toggle will be attached to each Flag at the top by splicing the hemp cordage

around it before sewing the later in side the sleeve The toggle is attached at the top of

Saffron panel with an intension to avoid hoisting of the flag in reverse manner.

Wood toggles are made from well seasoned timber of any of the following species. Viz,

Haldu, Padauk, Shisham, Sal or Teak. At every stage of manufacture of National Flag.

BIS norms will be followed and the Flag is stamped with ISI mark.

The toggled Flag will be steam ironed and folded neatly.

COMPETITORS Uncertified khadi products seller

Ready made garments

Handlooms

CUSTOMERS All type of customers.

TURNOVER

6-10 crores per year

KKGSS(F) has been entered in to the global market with the national

flag after ISI mark.They exported first to Nigeria in 2007.

It has the 30% share in market with khadi products like readymade

shirts, pants, bed sheets etc…



RESEARCH METHODOLOGY

Problem area:

Now a days every organization work hard for developing new customer relationship and

retaining of customers.

A customer or consumer who goes to purchase shirts, he was influenced by many

factors like its color, quality, price and stitching , taste, need, advertisements and so on.

Before he/she purchases a product, he/she thinks and take decisions depending on the

information, sources and alternatives which he/she collected which is broadly known as

consumer buying decision . It depends on consumer attitude. All people know about

khadi, but they are not using khadi dresses and its sale is not up to the mark. To know the

consumer attitude is essential.

So a study is conducted on the topic of “A study on Consumer Attitudes Towards

khadi with special reference to khadi readymade shirts”@KKGSS (F), Bengeri, Hubli.

TOPIC OF THE STUDY “A study on consumer attitude towards khadi with special reference to

readymade khadi shirts” @ KKGSS(F) Hubli.

RESEARCH OBJECTIVES

To assess the consumer preference towards khadi shirts.

To know the consumer satisfaction level regarding readymade

khadi shirt

To know the perception towards readymade khadi shirts

To study the consumer buying behaviour



To determine the expectation of consumer about readymade khadi shirts

NEED FOR THE STUDY Study of the consumer attitude helps to the company to know how consumer

preference towards readymade khadi shirts. It is also helpful to determine how the

consumer choices are different from others.

Today the khadi shirts are not sold easily in the market ,so it is necessary to

study on that consumer attitude towards khadi shirts.

SCOPE OF THE STUDY The scope of this study is very wide. The khadi is the pride of India. It is well

known by all people. Now a days textile industry is a booming industry.

All people wants to buy the khadi shirts now.Khadi shirts colors are not

affected to our skin. They are good for all seasons, especially in summer days.

LIMITATIONS Due to time constraints.

Lack of some data. That has to be given by the organization .where it is

confidential

A limitation to this study would be that the customers may complete the

questionnaires as they think the researcher wants them to answer

The area of coverage is very limited. It was conducted with in the Hubli city.

The sample which is chosen randomly may not by actual representative.

Many respondents going on giving the negative or neutral answers for just finish

the answering. So this may also affect the study.

REVIEW OF EARLIER LITERATURE There were no study conducted regarding on this topic in KKGSS (F) Hubli.



Research methodology:

To achieve the stated objectives, the data is collected for analysis and interpretation. The

two types of data are collected. They are primary data and secondary data.

Primary data:It is one which is collected for the first time.

Here primary data was collected directly from the respondents, using a

questionnaire and discussing with the respondents.

Secondary data:It is the data which is already been collected for other purposes.

Here the secondary data are website, the broachers, and journals of the organization and

other documents of the company.

Method of sampling:

Sampling: In the city like Hubli where the population is more than 8 lacks, each

opinion can not be able to collect. So the respondents where chosen randomly in the

Hubli.

DEFINITION:Data source : Primary Data (Field Survey)

Research approach : Survey method.

Research instrument : Questionnaire.

Sample plan : Personal interview.

Sample unit : Santosh nagar,Bengeri, Deshpande nagar,Venkatesh colony

Sampling method : Convenience sampling(Non probability sampling).

Sample size : 100.



HYPOTHESIS TESTING

Hypothesis means assumption Statistical hypothesis means assertion or conjecture

about parameter or parameters of a population. Statistical hypothesis are based on the

concept of proof by contradiction. Here we selected null hypothesis i .e

Hypothesis is tested with the help of questionnaire the Ho states that more than or

equal to 65% of respondent are expecting more fashionable shirts in khadi. As per data

collected 61 out of 100 respondents are expecting fashionable shirts in khadi.

Null Hypothesis=Ho-More than or equal to 65% of people are expecting more

fashionable shirts in khadi.

Alternative hypothesis-H1= Less than 65% of people are expecting more fashionable

shirts in khadi

Using Z TEST we can prove this

P = 0.65

n = sample size = 100

a (alpha) = 5% level of confidence

P= Population proportion

Po= Sample proportion

S=Standard error

Z = 1.64 (referring table)

S = P(1-P)

n-1

= 0.65 (1-0.65)

100-1

S = 0.04793



Po = 61/100

=0.61

Z = Po –P

S

= 0.61 – 0.65 = -0.833

0.0047

C0NCLUSION: Accept Ho because the calculated value is between -1.64 and +1.64

Z tab value. It states that greater than 65% people are expecting more fashionable shirts

in khadi.



DATA ANALYSIS

FrequenciesDo you know khadi cloth?

Analysis Out of 100 respondents, 100% people are known of khadi.

Interpretation From the survey we can come to know that all people are aware of khadi.


Statistics

1000

ValidMissing

N

100 100.0 100.0 100.0yesValidFrequency Percent Valid Percent

CumulativePercent

yes

35


FrequenciesNormally which brand do you prefer?


Statistics

1000

ValidMissing

N

26 26.0 26.0 26.020 20.0 20.0 46.039 39.0 39.0 85.015 15.0 15.0 100.0

100 100.0 100.0

raymondRaid n taylorkhadiothersTotal

ValidFrequency Percent Valid Percent

CumulativePercent

36


Analysis Out of 100 respondents 26% people prefer Raymond brand, 20% people prefer

raid & Taylor, 39% people prefer khadi, other 15% people prefer other brands.

InterpretationFrom the study it is cleared that most of people are using khadi brand and many people

are using Raymond brand also.

FrequenciesWhich cloth do you prefer in khadi?


otherskhadiRaid n taylorraymond

50

40

30

20

10

0

37


Analysis Out of 100 respondents, 40% people prefer cotton in khadi,30% people prefer

silk, 17% people prefer polyvastra, other 13% people prefer woolen in khadi.

Interpretation By the survey we can come to know that most of respondents prefer to use

cotton in khadi brand. Others also prefer silk,polyvastra and woolen in khadi.


Statistics

1000

ValidMissing

N

40 40.0 40.0 40.030 30.0 30.0 70.017 17.0 17.0 87.013 13.0 13.0 100.0

100 100.0 100.0

cottonsilkpolyvastrawoolenTotal


CumulativePercent

woolen

polyvastra

silk

cotton

38


FrequenciesIn which season do you wish to use khadi?

Analysis Out of 100 respondents, 40% people wish to use khadi in especially in summer

season, 30% people wish to use in all seasons, 17% people wish to use in winter season,

other 13% people wish to use in rainy season.

Interpretation

From the study most of people want to use khadi shirts in summer season,some people

want to use in all seasons, They also wish to use khadi shirts in winter and rainy season.


Statistics

1000

ValidMissing

N

40 40.0 40.0 40.030 30.0 30.0 70.017 17.0 17.0 87.013 13.0 13.0 100.0

100 100.0 100.0

especially in summerin all seasonsin winterin rainyTotal


CumulativePercent

in rainy

in winter

in all seasons

especially in summer

39


FrequenciesComparing to other company shirts what do you say about quality of khadi shirts

Analysis Out of 100 respondents, 32% people say good for the quality of the shirts,26%

people say it is excellent, 42% people say it is better.

Interpretation


Statistics

1000

ValidMissing

N

shirts

32 32.0 32.0 32.026 26.0 26.0 58.042 42.0 42.0 100.0

100 100.0 100.0

goodexcellentbetterTotal


CumulativePercent

betterrexcellentgood

50

40

30

20

10

0

40


From the study we can come to know that, comparing to other shirts, more people

say that khadi is having good quality, some extent they are saying it is excellent in

quality, some people agree it is better in quality comparing to other brands.

FrequenciesPresently are you using ready made khadi shirts?

Analysis Out of 100 respondents, 59% people are said yes that they are using khadi shirts

presently, other 41% people said no for presently using khadi shirts.


Statistics

1000

ValidMissing

N

59 59.0 59.0 59.041 41.0 41.0 100.0

100 100.0 100.0

yesnoTotal


CumulativePercent

noyes

70

60

50

40

30

20

10

0

41


Interpretation By the survey, we can tell that out of 100 people 59 people are presently using

khadi shirts, 41 people are not using presently.

FrequenciesWhere do you want to buy khadi shirts?

Analysis


Statistics

1000

ValidMissing

N

21 21.0 21.0 21.031 31.0 31.0 52.024 24.0 24.0 76.024 24.0 24.0 100.0

100 100.0 100.0

khadi emporiumkhadi gramodyogin exhibition onlycentral vastragar bengeriTotal


CumulativePercent

central vastragar be

in exhibition only khadi gramodyog

khadi emporium

42


Out of 100 respondents, 21% people buy shirts in khadi emporium, 31% people

buy in khadi gramodyog, 24% people buy in exhibition only, 24% people buy in central

vastragar Bengeri.

Interpretation From the study, we can say that many people want to buy khadi shirts in khadi

gramodyog itself, some people want to buy in exhibition only, some are bought in khadi

emporium and central vastragar Bengeri.

FrequenciesAre you buying certified khadi shirts? it means which khadi gramodyog registered under

KVIC


Statistics

1000

ValidMissing

N

81 81.0 81.0 81.0

19 19.0 19.0 100.0

100 100.0 100.0

registered underKVIC shopnon registeredunder KVIC shopTotal


CumulativePercent

43


Analysis Out of 100 respondents, 81% people are buying shirts in registered under KVIC

shop, Only 19% people buy non registered under KVIC shop.

Interpretation By the survey, most of people are buying shirts in shop, which is registered under

KVIC shop. only some people are getting it in non registered under KVIC shop.

FrequenciesDo you know whether khadi shirts are ...............


non registered under KVICregistered under KVIC

100

80

60

40

20

0

Statistics

1000

ValidMissing

N

37 37.0 37.0 37.063 63.0 63.0 100.0

100 100.0 100.0

harmful to skinnot harmful to skinTotal


CumulativePercent

44


Analysis Out of 100 respondents, 37% people are saying khadi shirts are harmful to skin,

other 63% people are saying not harmful to skin.

Interpretation By the survey, we can say that some people do not know whether it is harmful to

skin or not, but many people know that it is not harmful to skin.

Frequencies

Do you think that khadi shirts are more valuable then other shirts?


not harmful to skinharmful to skin

70

60

50

40

30

20

10

0

Statistics

1000

ValidMissing

N

45


Analysis Out of 100 respondents, 73% people are agreed that it is more valuable than other

shirts.27% people are said that it is not valuable than other shirts.

Interpretation By the study we come to know that more people are agreed that khadi shirts are more

valuable than other shirts.

FrequenciesDo you agree that khadi shirts only for politicians?


73 73.0 73.0 73.027 27.0 27.0 100.0

100 100.0 100.0

yesnoTotal


CumulativePercent

noyes

80

60

40

20

0

Statistics

1000

ValidMissing

N

46


Analysis Out of 100 respondents 13% people agreed that khadi shirts are only for

politicians, 87% people disagreed with the above sentence.

Interpretation From the above statement, most of people are disagreed that khadi shirts are only

for politicians.

FrequenciesWhat do you think of price of khadi shirts?


13 13.0 13.0 13.087 87.0 87.0 100.0

100 100.0 100.0

agreedisagreeTotal


CumulativePercent

disagreeagree

100

80

60

40

20

0

47


Analysis Out of 100 respondents, 12% people said that the price of khadi shirts is cheap,

15% people said that the price is reasonable,61% people said that the price of shirts is

costly,12% people said that the price is very costly.

Interpretation From the survey we can come to know that most of people are not satisfied with

the price of khadi shirts.Very less people are saying it has cheap price.

FrequenciesDo you know in khadi shirts they are using well mixed chemicals for dyeing?


Statistics

1000

ValidMissing

N

12 12.0 12.0 12.015 15.0 15.0 27.061 61.0 61.0 88.012 12.0 12.0 100.0

100 100.0 100.0

cheapreasonablecostlyvery costlyTotal


CumulativePercent

very costly

costly

reasonable

cheap

48


Analysis Out of 100 respondents,69% people are saying Yes and 31% are said No.

Interpretation From the survey we can come to know that most of people have known that in khadi

shirts they are using well mixed chemicals for dyeing.


Statistics

1000

ValidMissing

N

69 69.0 69.0 69.031 31.0 31.0 100.0

100 100.0 100.0

yesnoTotal


CumulativePercent

noyes

80

60

40

20

0

49


FrequenciesWhich factors influenced to buy khadi shirts?

Analysis Out of 100 respondents, 18% people are influenced by color while buying khadi shirts, 19% people are influenced by stitching,36% people are influenced by quality, 13% people are influenced by it is a pride of our nation,14% are influenced by its price.Interpretation Most of people are influenced by quality of khadi shirts,while buying khadi shirts.Some people are saying that they are influenced by its stitching,color, price and its pride of our nation to buy it.


Statistics

1000

ValidMissing

N

18 18.0 18.0 18.019 19.0 19.0 37.036 36.0 36.0 73.013 13.0 13.0 86.014 14.0 14.0 100.0

100 100.0 100.0

colorstitchingqualitypride of our nationpriceTotal


CumulativePercent

price

pride of our nation

quality

stitching

color

50


FrequenciesAre you satisfied with the quality of the shirts?

Analysis Out of 100 respondents, 67% people are said Yes ,and 33% people are said No.

Interpretation From the study most of people are satisfied with the quality of the shirts.


Statistics

1000

ValidMissing

N

67 67.0 67.0 67.033 33.0 33.0 100.0

100 100.0 100.0

yesnoTotal


CumulativePercent

noyes

70

60

50

40

30

20

10

0

51


FrequenciesWhich factors are you considered while buying shirts?

Analysis


Statistics

1000

ValidMissing

N

12 12.0 12.0 12.033 33.0 33.0 45.025 25.0 25.0 70.016 16.0 16.0 86.014 14.0 14.0 100.0

100 100.0 100.0

pricequaitybrand namecolordesignsTotal


CumulativePercent

52


Out of 100 respondents,12% people are considered price while buying shirts,33% people are considered quality of shirts,25% people are considered its brand name,16% people are considered its colors, 14% people are considered its designs.Interpretation From the survey we can come to know that most of the people are considered quality of shirts while buying,some are considered its brand name, price, color and designs.

FrequenciesAre khadi shirts available every where?

Analysis Out of 100 respondents, 36% people are said Yes and 64% people are said No.


Statistics

1000

ValidMissing

N

36 36.0 36.0 36.064 64.0 64.0 100.0

100 100.0 100.0

yesnoTotal


CumulativePercent

noyes

70

60

50

40

30

20

10

0

53


Interpretation From the survey it is cleared that khadi shirts are not available every where. By the

respondents answer we can say like that.

FrequenciesWhich factors are you expecting in khadi shirts?


Statistics

1000

ValidMissing

N

16 16.0 16.0 16.012 12.0 12.0 28.061 61.0 61.0 89.011 11.0 11.0 100.0

100 100.0 100.0

more colorsdesignsfashionableembroidaryTotal


CumulativePercent

54


Analysis Out of 100 respondents, 16% people are expecting more colors in khadi shirts,12% people are expected designs, 61% people are expected more fashionable , 11% are expected embroidery in khadi shirts.

Interpretation From the study, we can say that most of people are expecting more fashionable dresses in khadi. Some people are expecting designs,colors and embroidery work on shirts.

FrequenciesIt is necessary to use khadi clothes to grow natioonal income.Do you agree with this

sentence?


Statistics

1000

ValidMissing

N

55


Analysis Out of 100 respondents, 10% people are disagreed with that statement,26% people

are partially agree with that statement,64% people are agreed with that statement.

Interpretation By the survey, we can come to know that most of people are agreed that

It is necessary to use khadi to grow our national income.

FrequenciesBy using khadi shirts, it is useful to avoid unemployment in our country.Is it true or false


10 10.0 10.0 10.026 26.0 26.0 36.064 64.0 64.0 100.0

100 100.0 100.0

disagreepartiallyagreeTotal


CumulativePercent

Statistics

1000

ValidMissing

N

56


Analysis Out of 100 respondents, 73% people are said that it is True and 27% people are said

that it is False.

Interpretation From the survey, it is cleared that most of people agreed that by using khadi shirts

it is helpful to avoid unemployment problem in our country.

FrequenciesIn what extent are you satisfied with the quality of the shirts?


73 73.0 73.0 73.027 27.0 27.0 100.0

100 100.0 100.0

truefalseTotal


CumulativePercent

falsetrue

80

60

40

20

0

57


Analysis Out of 100 respondents,8% people are dissatisfied with the quality of the

shirts,46% people are said moderate, 28% people are satisfied and 18% people are highly

satisfied with the quality of the shirts.

Interpretation By the survey, we can come to know that most of people have given their opinion as

moderate regarding quality of the shirts. some people are satisfied or highly satisfied with

the quality of the shirts.

Frequencies


Statistics

1000

ValidMissing

N

8 8.0 8.0 8.046 46.0 46.0 54.028 28.0 28.0 82.018 18.0 18.0 100.0

100 100.0 100.0

dissatisfiedmoderatesatisfiedhighly satisfiedTotal


CumulativePercent

58


Since how many years you are using khadi shirts?

Analysis Out of 100 respondents, 35% people has given their opinion as not yet,

27% people has given their opinion as from 1 year,15% people has given their opinion as

from 2 years, 23% people has given their opinion as above 2 years.

Interpretation By the study it is cleared that most of the people are not using khadi shirts still, but

23% people are using it more than 2 years.


Statistics

1000

ValidMissing

N

35 35.0 35.0 35.027 27.0 27.0 62.015 15.0 15.0 77.023 23.0 23.0 100.0

100 100.0 100.0

not yetfrom 1 yearfrom 2 yearsabove 2 yearsTotal


CumulativePercent

59


FrequencyDo you consider as khadi one of the most indian beautiful fabric?

Analysis Out of 100 respondents, 48% people are said Yes and 52% people are said No.

Interpretation From the study we can say out of 100 people 48 said that it is one of the Indian

beautiful fabric and 52 people said that it is not the Indian beautiful fabric.


Statistics

1000

ValidMissing

N

48 48.0 48.0 48.052 52.0 52.0 100.0

100 100.0 100.0

yesnoTotal


CumulativePercent

noyes

60

50

40

30

20

10

0

60


FrequenciesIt has the unique property of keeping the wearer warm in winter as well as cool in

summer season.Can you identify this property in any other brands?

Analysis Out of 100 respondents, 36% people said that Yes and 64% people said that No.

Interpretation From the study, we can say that most of the people are aware of that unique

property of khadi shirts.ie keeping the wearer warm in winter as well as cool in summer

season.


Statistics

1000

ValidMissing

N

36 36.0 36.0 36.064 64.0 64.0 100.0

100 100.0 100.0

yesnoTotal


CumulativePercent

noyes

70

60

50

40

30

20

10

0

61


Rank the following with respect to quality satisfaction number 1-5 as No1is the best &

No5 is the worst beside the following

Rankings

1 2 3 4 5

Raymond 30 25 18 17 10

Raid & taylor 24 32 16 14 14

Khadi 35 25 15 15 10

Gini 26 34 13 14 13

Others 20 19 25 10 26

0

5

10

15

20

25

30

35

40

1 2 3 4 5

Rankings

RaymondRaid & taylorKhadiGiniOthers

Analysis Out of 100 respondents, 35% people are given 1st rank to khadi, next one will be

Raymond, and likewise they have given. Worst rank ie 5th has to be given to others.

Interpretation From the study it is cleared that most of the people has given best rank to khadi and

Worst to others. Raymond has to be given second position and likewise other rank has to

be given raid & Taylor, gini shirts



FINDINGS1) From the survey, 100% respondents are aware of khadi

2) Normally 39% people prefer khadi brand

3) In the khadi 40% people prefer cotton cloth, 30% people prefer silk,17% people

prefer polyvastra and 13% people prefer woolen.

4) By the study we can say that in the 100 respondents, 40% people wish to use

khadi shirts in especially in summer season, 30% people say in all seasons, 17%

says in winter, other 13% says in rainy season.

5) In the 100 respondents, 32% people are saying khadi shirts are having good

quality,26% said it is excellent and other said it is having better quality comparing

to other companies shirts.

6) According to the respondents 59% people are presently using khadi and 41% said

that they are not using presently.

7) Most of the people said that they are buying khadi shirts in khadi gramodyog, also

many people are saying in khadi emporium and central vastragar. Little bit of

people said that they are buying only in exhibition only.

8) Most of people are visiting certified under KVIC shop only, but some are getting

confused. It means they are buying non certified products.

9) Bu the survey, most of the people has known khadi shirts are not harmful to skin.

10) Many respondents agreed that khadi shirts are more valuable than other shirts.

11) In the 100 respondents 87% people are saying khadi shirts are not only for

politicians.

12) By the survey we can say that many people are not satisfied with the price, they

are saying it is costly. Few people are saying it has fewer prices.

13) In the 100 respondents, 69% people have known in the khadi shirts they are

using well mixed chemicals for dyeing.

14) From the study, 36% people are influenced by quality of khadi shirts,18% and

19% are influenced by color and stitching.Some people are influenced by its price

and it is a pride of our nation.



15) From the survey we can say that, 67% people are satisfied with the quality of the

shirts and 33% people are not satisfied with the quality of the shirts.

16) More people are considered quality of the shirts and also some people considered

its brand name. Others are considered color, design and price of the shirts.

17) Most of the people are telling, khadi shirts are not available everywhere.

18) Most of the respondents are expecting fashionable dresses in khadi.Others are

saying colors of the shirts.

19) Within 100 respondents, 64% respondents are saying that by using khadi shirts

our national income will increases.

20) Most of the respondents agreed that it is useful to avoid the unemployment

problem in our country.

21) By the survey it is cleared that many people are satisfied with the quality of the

khadi shirts.

22) Presently many people are not using khadi shirts,some respondents are using it by

more than 2 years.

23) Some people are considered khadi is the one of the most indian beautiful fabric.

24) Most of respondents can not identify the unique property of khadi ie keeping the

wearer warm in winter as well as cool in summer season



SUGGESTIONS

KKGSS (F) may open some more outlets in the city, so that customers can

purchase and it will positively impact on sales.

Use advertisements in TV and print media may promote the brands of khadi

and convey a message of integrity and indigenous belongingness.

Manufacturing of more colors designs and varieties will perceive the

potential customers.

Involving the community like students, professionals, youth and mass media

in pushing the product through their active participation in advertisement,

publicity.



CONCLUSION

From the study it may conclude that all respondents are aware of khadi and they

rated as it’s having best quality comparing to other company shirts. We studied about the

consumer attitudes towards khadi readymade shirts, it means how they perceiving

regarding khadi shirts in their mind.

Most of the people are influenced by its quality while purchasing khadi shirts.

They are also influenced by its color, stitching and its brand name, because it is the pride

of our nation. Every one has to dedicate themselves to use khadi shirts, because it has

been used by every freedom fighter and declared as a national cloth. They were also

influenced by psychological factors like need, status and so on.

In this study, the survey is conducted to know the factors influenced to

consumers while buying and which factors they will consider while purchasing.

Most of the people are considering quality of the shirts. Some may consider its price and

color of the shirts.

Many people are influenced by our national cloth, because khadi is a national cloth

of our country. Many people are said that by using khadi shirts it shows our status.

So if the company considers and work according to them then it will help the

company to get the customer attraction and retaining of customers. It will help the

company to shift from good to bests of best.



BIBLIOGRAPHY

Books: Marketing Research: Parashuram

Consumer Behavior: Leon. G. Schiff man & Leslie Lazar Kanuk

WEBSITES

www.google.com www.kvic.com www.khadifederation.com

OTHERS

Brochure of KKGSS(F) and some books


http://www.khadifederation.com/

http://www.kvic.com/

http://www.google.com/


ANNEXURE

Questionnaire

Dear Sir / Madam,

1. Personal Information:

a) Name: _________________________________.

b) Gender: Male [ ] Female [ ]

c) Age : ____yrs.

d) Occupation__________________________.

2. Annual Income:

Less than 50000 [ ] 50000 to 100000 [ ]

100000 to 200000 [ ] More than 200000 [ ]

3. Do you know khadi cloth?

a) Yes [ ] b) No [ ]

4. Normally which brand do you prefer?

a) Raymonds [ ] b) Reid & Taylor [ ]

c) Khadi [ ] d) Others [ ]

If other please specify______________________

5. Which cloth do you prefer in khadi?

a) Cotton [ ] b) silk [ ]

c) Polyvastra [ ] d) woolen [ ]

6. In which season do you wish to use khadi shirts?

a) Especially in summer [ ]

b) In all seasons [ ]

c) In winter [ ]

d) In Rainy [ ]

7. Comparing to other company shirts what do you say about quality of khadi shirts



a) Good [ ] b) Excellent [ ]

c) Better [ ] d) Worst [ ]

8. Presently are you using readymade khadi shirts?

a) Yes [ ] b) No [ ]

9. Where do you want to buy khadi shirts?

a) Khadi emporium [ ] b) khadi gramodyog [ ]

c) In Exhibition only [ ] d) Central vastragar bengeri [ ]

10. Are you buying certified khadi shirts? It means which khadi gramodyog registered

under KVIC.

a) Registered under KVIC shop [ ]

b) Non registered under KVIC shop [ ]

11. Do you know whether khadi shirts are……

a) Harmful to skin [ ]

b) Not harmful to skin [ ]

12. Do you think that khadi shirts are more valuable than other shirts?

a) Yes [ ] b) No [ ]

If yes______________________

13. Do you agree that khadi shirts only for politicians?

a) Agree [ ] b) Disagree [ ]

15. “Khadi shirts has to be used in all government offices”.

Give your opinion_________________________________________

_________________________________________

16. What do you think of price of khadi shirts?

a) Cheap [ ] b) Reasonable [ ]

c) Costly [ ] d) Very costly [ ]

17. Do you know in khadi shirts they are using well mixed chemicals for dyeing?

a) Yes [ ] b) No [ ]

18. Which factors influenced to buy khadi readymade shirts?

a) Color [ ] b) Stitching [ ]

c) Quality [ ] d) Pride of our nation [ ]

d) Price [ ]



19. Are you satisfied with quality of the shirts?

a) Yes [ ] b) No [ ]

If Yes___________________

20. Which factors are you considered while buying shirts?

a) Price [ ] b) Quality [ ]

c) Brand name [ ] d) Color [ ]

d) Designs [ ]

21. Are khadi shirts available every where?

a) Yes [ ] b) No [ ]

22. Which factors are you expecting in khadi shirts?

a) More colors [ ] b) Designs [ ]

c) Fashionable [ ] d) Embroidery [ ]

23. It is necessary to use khadi clothes to grow national income. Do you agree with this

sentence?

Disagree Partially Agree

24) By using khadi products, it is useful to avoid unemployment in our country. Is it true

or false?

a) True [ ] b) False [ ]

25) In what extent are you satisfied with the quality of shirts?

Highly Dissatisfied Moderate Satisfied Highly

dissatisfied satisfied

26) Rank the following with respect to quality satisfaction No. 1 2 3 4 5 as Number 1 is

the best & number 5 is the worst beside the following brands.

a) Raymond [ ]

b) Reid & Taylor [ ]



c) Khadi [ ]

d) Gini [ ]

e) Others [ ]

27) Since how many years you are using khadi shirts?

a) Not yet [ ]

b) From 1 year [ ]

c) From 2 years [ ]

d) Above 2 years [ ]

28) Do you consider as khadi is one of the most Indian beautiful fabrics?

a) Yes [ ] b) No [ ]

If Yes ______________________________________________________

29) It has the unique property of keeping the wearer warm in winter as well as cool in

summer season. Can you identify this property in any other brands?

a) Yes [ ] b) No [ ]

30) Lastly any suggestion do you want to add. ..

_________________________________________________________

_________________________________________________________

Signature




Date post:	25-Mar-2016
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A Project Report on consumer attitude towards khadi with special reference to khadi readymade shi

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