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Rebeka Verbeke

Anheuser-Busch InBev is the leading global brewer

39.8 billion USD (2012)150,000 employees based in 24 countries

worldwideone of the world's top-5 consumer products

companies

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About AB InBev

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Anheuser-Busch InBev Company Profile

Base in Leuven, Belgium (since 1366) American Depositary Receipts on the New York Stock

Exchange

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Anheuser-Busch InBev Company History

the Den Hoorn brewery in Leuven, Belgium, 1366

the Anheuser & Co brewery, with origins in St. Louis, USA since 1852

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Anheuser-Busch InBev Company Profile

With operations and license agreements around the globe, Anheuser-Busch InBev is a truly global brewer.

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About our Corporate Identity Drive, authenticity and friends.

Pride:motivate and inspire employees,

engage with partners.

Eagle = Strength, agility and focus;

Colors= Looking forward and upwards .

Our expertise and heritage in brewing great beer,

which enjoyable moments shared by friends.

The identity is meant as a beacon of a bright, vibrant future for employees, customers, consumers and the communities where we work and live.

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Our Business at a Glancehttp://www.ab-inbev.com/pdf/AR12/AB_InBev_AR_OurTopTenMarkets.pdf

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Executive Board of Management

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Our DreamThe three long-term objectives of our business are:1. To deliver volume growth ahead of industry growth.2. To grow revenue ahead of volumes. 3. To maintain strong financial discipline and ensure that costs

remain below inflation.

People make the differenceTalented people who are engaged and thriving in our culture represent our most important, and indeed only sustainable competitive advantage.

Our culture, our passion Ownership-> who we are and how we behave. Our people really own this company and treat it as if it were their

own. Consumer-centric, sales driven company, and our mission of

creating enduring bonds with consumers.

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Mission and StrategyWinning with Consumers via our Winning Brand Portfolio Consumers come first Our promise is to create enduring bonds with consumers Over 200 brandsWinning at the Point of Connection Consumers ultimately choose to purchase or consume our brands By utilizing capabilities in sales, merchandising and distribution World-class efficiency We are focusing on a range of initiatives including our Voyager Plant Optimization

program Maximize purchasing power Optimizing our network of breweries and sharing best practices, to leverage our

learnings and drive continuous improvements. Zero-Based Budgeting helps us prioritize and control costs.Targeted external growth The goal of targeted external growth is to strengthen our positions in developed markets, and continue to maximize opportunities in high-growth markets

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Critical enablersEnabled by Innovation Underpinning these four pillars is innovation. Combine technological know-how to develop a healthy innovation pipeline. PerfectDraft®: a system which combines a high-quality appliance and consumer-

preferred beer brands in light metal kegs.

Enabled by People/Culture Competitive advantage Great people build great companies. Our culture is one of ownership, disciplined execution and focus on results. Our people will make better decisions if they think and act like owners, on the basis

of stretched but achievable targets. Our target setting and cascading system together with our compensation model are

also built on the principles of ownership.

Enabled by Financial DisciplineThe SuperVoyager strategy: the right metrics with the right focus on tracking performance, the use of resources such as invested capital and capital structure.

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Social Responsibility

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Responsable drinking

Our PositionAt Anheuser-Busch InBev, we brew our beers to be enjoyed responsibly by individuals of legal drinking age. We are adamantly opposed to alcohol abuse, including drunk driving and underage drinking.

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Rebeka Verbeke

Thank you for your attention!

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