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Acer Corporate Introduction January 2014. ACER CONFIDENTIAL Vision & Mission.

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Acer Corporate Introduction January 2014
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Acer Corporate IntroductionJanuary 2014

ACER CONFIDENTIAL

Vision & Mission

New Vision

Build Your Own Cloud (BYOC™)

Hardware + Software + Services

Company

New Vision: Build Your Own Cloud (BYOC™)Acer PCs can be seamlessly integrated for accessing data anytime, anywhere - through BYOC™*. It enables users to build their own cloud on their devices, such as music, photos and other types of clouds.

These self-built clouds, based on an Acer Open Platform, are reliable, more secure, easy to use and provide users convenient access to their information and content anytime, anywhere.

* Acer BYOC available on Acer PCs with Windows and Android.

Approach

BYOC sets a new milestone for Acer to transform from a hardware company into a "hardware + software + services" player as we prepare to embrace new opportunities in the era of cloud technology.

Our On-going Mission(What we do)

Breaking the Barriers between People and Technology

Acer believes in "Modern Day Exploration," the idea that technology is meaningful to people for the new experiences it enables in their lives. This belief underpins all of the decisions we make as a company.

Our Belief(Why we do it)

Our Core Values(How we do it)

Curious We are driven by the innate desire to explore. Our role is to ignite and enable this desire within our end users

Progressive We believe in a world where access to the latest technology is available to all

Human We focus holistically on the experiences people have with our products and company

Brand is how we Align Functions Within and Outside our OrganizationBrand is more than just how we talk.

BRAND

PR ADVERTISING RETAIL SERVICE

SOFTWARE DESIGN

HARDWARE DESIGN

End-user experience

Brand is how we create a more

powerful end-user experience.

ACER CONFIDENTIAL

10

Management Team & Company Facts

Stan ShihChairman

Stan Shih, Acer’s co-founder, returned as Chairman in November 2013.

A social entrepreneur all his life, Shih serves as the chairman of Stan’s Foundation and iD SoftCapital Group. In social and public services, he is the chairman of National Culture and Arts Foundation in Taiwan.

Jason Chen became Acer Corporate President and CEO in January 2014 to take the important role of leading Acer through a corporate transformation.

Named one of the “People to Watch in Asia in 2014” by The Wall Street Journal.

Jason ChenCorporate President & CEO

- Preliminary consolidated revenues†: US$12.03B

- 8,000 employees- 95,000 retail stores in 70

countries- No. 4* Total PC & No. 3*

notebook worldwide- No. 2* Total PC & No. 2*

notebook in EMEA- Total PC* shipment: 33,573k- Established in 1976 with

US$25,000 in capital and 11 employees

*IDC 2012, †FY2013 preliminary results

Acer Facts

ACER CONFIDENTIAL

Green & Innovative Designs

Corporate Social Responsibility

As a global citizen with core values of humanity and progressiveness, creating a sustainable operation and contributing positively to society is a central concern for Acer.

We design environmentally friendly products through a responsible supply chain in collaboration with suppliers.

Acer is Going Green at Every Step

Optimal use of raw materials- Aspire S7 Ultrabook uses 94% less raw material

than conventional unibody designs.

Energy-conserving products- Aspire S7-392 Ultrabook consumes 82% less

power than is mandated by the ENERGY STAR® 5.2 specification.

High manufacturing standards- Our first-tier suppliers are requested to adopt a

more aggressive approach toward reducing greenhouse gasses (GHG).

- Aspire P3 Ultrabook uses solderless thermal modules in the manufacturing process saving more than half a million KW of power per year (based on 600,000 units).

Listening to consumers and moving their technology experience forward through attention to detail and superior engineering.

Gorilla Glass construction

Dual Torque hinge

The Acer Approach to Product: Progressive Design

First 8” Windows 8

tablet

Ezel hinge Twin Air Cooling

Notebook for touch

Notebookwith touch

Ultrabook redefined Ultrabookwith touch

Desktop in one hand One-hand Tablet

From Devices to Experiences

Acer is the only OEM that offers the touch feature across all consumer categories of products from high-end to mainstream

Iconia W4 Iconia A1 Iconia B1 Liquid S1

Aspire R7

Aspire S7 Aspire S3 Aspire P3

Aspire V5 Aspire V7 14” Aspire V7 15”

Aspire Z3 Aspire 7600U

Tablets &

Smartphones

Notebooks&

Ultrabooks

Desktop All-In-One

Liquid S2

Design Innovation: Aspire R7 Notebook

“We'll go on record saying that this is one of the smoothest, most controlled hinges we've ever encountered -- not just on slider convertibles, but on desktops, too.” Engadget

“… an impressive and unique piece of hardware.” The Verge

“It takes a lot of effort to come out with unique form-factors these days, but Acer has nailed it with the new Acer Aspire R7.” ChipChick

“Its all-round performance makes it one of the best Windows 8 laptops ...” The Straits Times, Singapore

“Screen Gem. The ingenious swivel screen makes this computer a true multitasker.”O, The Oprah Magazine

Innovative Design: Aspire S7 Ultrabook

“Acer Aspire S7-191 is Stylish and Sleek”CNN

“It's the current

pinnacle of the ultrabook

trend…” PCMag

“BEST WINDOWS LAPTOP”“… the Aspire S7 is how a Windows 8 laptop should be built. It’s got a gorgeous design, it’s powerful, it's only 2.87 pounds, and it’s useful; it’s the best ultrabook we’ve tested so far.” The Verge

“This has been my favorite Windows

laptop to date.” Gizmodo

“In all, the modifications Acer made to the Aspire S7-392 make it the best Ultrabook yet.” LAPTOP

Magazine

 “This is certainly a laptop that stands out

from the crowd. Excellent. 4 Stars”

CNET

“It's a win for Acer…”engadget

“If anything is going to convince

an Apple user to abandon the

MacBook Air, this is it” Yahoo!

Product Leadership: C720/C720P Chromebooks“The Best Products of 2013 – The Acer C7 Chromebook delivers in spades. It's faster, better, and lasts longer than other Chromebooks on the market.” PC Mag.com

“Google owes Acer a pat on the back” Maximum PC

“Stand out among its peers”Slashgear

“Acer has quickly become a name synonymous with Chromebooks. Their sleek styling and incredible price points only serve to compliment the simplicity of Chrome OS” Android Community

“The fashion conscious may want to take note of Acer’s newest Chromebook … C720P” GigaOm

ACER CONFIDENTIAL

Financial Results & Global Ranking

- Consolidated revenues: US$12.03 billion

- Operating loss: US$379.7 million

Preliminary 2013 Financial Results

By Region

US$2.97B

By Product

US$2.97B

Notes: a) IT Products include PCGO and Smartphone BG

b) Asia Pacific excluding Greater China (Taiwan, HK and Mainland China), EMEA (Europe, Middle East and Africa)

c) Others include server, projector, smartphone, tablets and IA products

Q3 2013 IT Revenue Breakdown

39%

25%

19%

17%

EMEA Pan America Asia Pacific G. China

61%16%

10%6%

7%

Notebook Desktop Display Tablet Others

Source: IDC Q2 2013

EMEA

No. 3 Total PCsNo. 3 Notebook

W. Europe

No. 4 Total PCsNo. 3 Notebook

GREATER CHINA

ChinaNo. 4 Total PCs No. 4 Notebook

TaiwanNo. 2 Total PCs No. 2 Notebook

ASIA PACIFIC exc. Japan

No. 4 Total PCsNo. 5 Notebook

WORLDWIDE

No. 4 Total PCs / No. 4 Notebook / No. 3 Total Consumer PC / No. 4 Consumer Notebook

Global Rankings Q3 2013

PAN AMERICAUSA

No. 6 Total PCs No. 8 Notebook

Latin America

No. 6 Total PCs No. 4 Notebook

ACER CONFIDENTIAL

Milestones & Awards

Key Milestones 2009-2012

Apr. 2009 Jan. 2010 Nov. 2010 Feb. 2011Apr. 2011 Sep. 2011

Timeline Series notebooks launched, balancing light weight with battery life.

Timeline notebooks introduced,free of PVC and BFR material.

Presented the Iconia, a dual-screen tablet.

International scale Supercomputing contract on Taiwan’s National Center of Computing.

New logo introduced complements strategic and conveys the brand philosophy.

Launched the Iconia tablets.

Launched the first Ultrabook, the Aspire S3.

Apr. 2012

Launched AcerCloud which enables instant access to all files on all devices.

Key Milestones 2012-2013

Jul. 2012 Oct. 2012 Jan. 2013 May 2013Mar. 2013

Launched the world’s thinnest and lightest Ultrabook with iconic design – Aspire S7, anda full line of Windows 8 consumer devices with Touch input,

Supplied computing products to run the information system at the London2012 Olympic Games.

Extended AcerCloud to top 3 operating systems for easier file sharing on multiple computing devices.

Launched B6/V6 series commercial monitors made with post-consumer recycled plastic.

Held 5th annual Corporate Social Responsibility Forum to promote sustainable management.

Defined “Touch &Type” experience with Aspire R7 featuring the revolutionary Ezel™ hinge.

Apr. 2012

Sep. 2013

Unveiled the first smartphone with 4K recording, the Liquid S2.

Editor’s ChoicePC MagIconia W700 tabletT232HL touch monitor

Best of the Year 2013 C7 ChromebookAspire S7 UltrabookB296CL monitor

Design and Engineering Award – CES InnovationsAspire S7-392 Ultrabook Aspire R7 notebook

Red DotAspire R7 notebookOrbe cloud storageT2 touch monitor

Best of Computex – Laptop MagIconia W3 tablet

Computex Green ICTB6 monitor

Global Efficiency MedalV246HL monitor in IndiaV196HQL monitor in USA

Computex Design & InnovationAspire R7 notebookAspire S7 UltrabookT2 touch monitorH6 monitorOrbe cloud storage

Taiwan Excellence Aspire S7-392 UltrabookAspire R7 notebook

Awards

ACER CONFIDENTIAL

New Goals

New Goals

- Continually develop our ability to create more value for customers

- Increase shipments of tablets, Ultrabooks, touch notebooks and smartphones around the world

- Better operating income

- Gradually increase proportion of revenue contribution by commercial products

Transformation Plan

– Reshape the corporate culture

– Solidify the existing ICT business to enhance competitiveness and stabilize our market share

– Develop new business opportunities


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