Table of Contents Task 1................................................................................................................ ...................................... 2 What is marketing strategie s?............................................................................................................. 2 Importance of marketing strategies................................................................................................... .. 3 Case study................................................................... ...................................................................... .. 3 Role of marketing strategy for All power 2 U.................................................................................... 3 How marketing strategy affecting the All power 2 U business .......................................................... 3 A few of the advantages out line bellow.............................................................................................4 Evaluate and asses of high risk......................................................... .................................................. 4 Marketing researc h helps ALL 2 U to identify the t ypes of customers .............................................. 4 The 4ps at All 2 U are taken into consideration ..................................................................................5 SWOT Analysis...................................................................... ............................................................ 5 Task 2................................................................................................................ ...................................... 6 Marketing strategies options............................................................. .................................................. 7 Option for All Power 2 U................................................................... ................................................. 8 To understand your potential customers .................................................................. ........................... 8 Make your customer i nformation available ............................................................. ........................... 9 Analyse your customers...................................................................................................................... 9 What makes valuable customers?....................................................................................................... 9 Improving the customer experience.................................................................................................. 10 Focus on the most valuable customers ........................................................................................... ... 10 Market efficiently..................................................................................................... ......................... 11 Find new customers............................................................... ........................................................... 11 Task 3........................................................................................................................... ......................... 12 Factors can affect the business environment.................................................................................. ... 12 Micro Factors.............................................................. ......................................................................12 Customers ............................................................... ...................................................................... 12 Employees............................................................... ......................................................................12 Suppliers ................................................................. ...................................................................... 13 Shareholders ......................................................................................................... ......................... 13 Media ............................................................................................................................................ 13 Competitors ............................................................. ......................................................................14 Macro Environmental factors............................................................ ................................................ 14
What is marketing strategies? ............................................................................................................. 2
Importance of marketing strategies ..................................................................................................... 3
Case study ........................................................................................................................................... 3
Role of marketing strategy for All power 2 U .................................................................................... 3
How marketing strategy affecting the All power 2 U business .......................................................... 3
A few of the advantages out line bellow ............................................................................................. 4
Evaluate and asses of high risk ........................................................................................................... 4
Marketing research helps ALL 2 U to identify the types of customers .............................................. 4
The 4ps at All 2 U are taken into consideration .................................................................................. 5
Understand the role of marketing strategy in contributing to business objectives
What is marketing strategies?
The marketing strategy is to make your business or organization to concentrate its limited
resources on the best opportunities to photograph in order to increase sales and achieve a
competitive advantage in a sustainable manner. Marketing strategy is defined by David Aaker
prophet as a process that can enable an organization to focus on the best opportunities in
order to increase sales and to cover the achievement of a sustainable strategy for all
advantage. Marketing core and its long-term resources in marketing dealing with strategicanalysis of the situation of the company and the original design evaluation and selection of
market based strategies thus contributing to the objectives of the company and its marketing
goals F and Pettitt, S, (2000),.
Importance of marketing strategies
Whether you run large or small organization marketing strategy can help you succeed in
using the experience, skills and creative approaches to the ubiquitous marketing by
developing a highly effective marketing plan, and based on the results. In developing a
comprehensive marketing plan we can objectively assess the current state of marketing
efforts, the quality of the product price distribution and promotion strategies to their
relationships with business partners external factors including but not limited to the
competition and the target group to evaluate measurable sales objectives and main product
lines develop pricing distribution and marketing strategies to achieve those objectivesMacInnis, D.J. (2001).
Case study
All Power 2 U Ltd is a company that makes batteries and portable power for special
purposes. Main expertise of solar electricity which allows producing devices depends on the
sunlight power. It is designed for industrial and commercial markets for its products, but it
was found that there is also an internal market for its production and began manufacturing
products and home users who use photovoltaic technology .Recognizes that there is a great
market opportunity to develop the production and sale of all Products because they are
environmentally friendly because they rely on solar energy Assael, H. (1992).
Role of marketing strategy for All power 2 U
The strategy is a long term plan to certain strategy is a marketing plan to reach to achieve
your marketing goals. For example, it can close the market leader in customer strategies plan
to be a detailed design with marketing research and developing a marketing mix to surprise
customers. Marketing objective to each organization must have clear marketing objectives,
and the main way to achieve the goals of the organization depends on the strategy. Therefore
it is important to be clear about the difference between strategy and tactics Lauterborn, R.
(1990),.
How marketing strategy affecting the All power 2 U business
An effective marketing plan is sure to make your sales and increase your profits, which is one
of the main goals of every entrepreneur. It can provide the tools and carefully prepared. Ahuge change in the profits and revenues of the need for the customer and the taste that you
have to convince the product or service you are to them, they because it is something
negative, there is a long term negative impact on your business and you can lose potential
clients and I would be a waste of time and money for the company. This is a marketing plan
comes into play and that's why it's so important W.D. and MacInnis, D.J. (2001). There are
many benefits that you can get on the market if you know how. And marketing is a great tool
to identify and develop strategies to address them.
A few of the advantages out line bellow
Found, and that the needs and desires of consumers.
To cope with the demand for the product or service,
Assist in the design to produce the products services that meet the needs of
consumers Takes note of the measures taken to generate money everyday
Get the competitors and analyze the competitive advantage for your business
To help you find a new and or potential customers
To test whether the strategy is to provide the desired results
New products services can be observed.
Evaluate and asses of high risk
Here we will discuss marketing plans, competitive response, while preserving its image,
constantly listening to customer choice and consistency, remains marketing All 2 U shown in
the logo - the Golden Arches. As in a competitive market, it competes with others in the
market. It also has a number of legal obstacles to regional factors, technological change,
which will affect its success Ellwood, I. (2002). Consequently a good business strategy to
overcome these barriers and to pursue higher levels of income, Looking at information from
the customer on the product their customers get good, it is the price of their customers are
interested in, that the restaurants customers. The All 2 U is to achieve to create. Proper
marketing plan that they can win the heart of customers and their income in a particular
sector they want to consider using market research, where it makes the buying decision. Use
whatever the outcome, it serves food as required by the local population. It attempts to
integrate with the locals, taste and other social factors the product Kotler, P(2001)..
Marketing research helps ALL 2 U to identify the types of customers
Marketing research is very useful for any business nowadays to recognise their potentialcustomer in order to achieve the organization objective and maximise the profit of the
It is difficult for a company to expand into new markets is the best time. Creating a demand
order to generate sales, manage customer expectations and anticipate the actions of
competitors can be a real challenge and requires considerable resources. Each of the other
two strategic options for the company holds, the client (option 2) or products to understand
(option 3) so that the overall risk is somewhat reduced. No matter how you decide to go
marketing decisions. Sales process, products, competition, promotional and corporate image
are a few things that should be checked.
The question is, how can you regarding the purchase of these securities gives the best results?
Adding value to customers (i.e., offer real benefits)
Human resources (training, operational style, presentation)
Business (to distribution, customer service, production respond)
Measure the results and evaluate progress (turnover, profit, advocacy, referrals, written
quotations, and the number of customers).
Knowing that the marketing carried out and the best time to do this marketing is an essential
part of any business. Change and growth in business, it is even more important to look more
closely at aspects of the "how" and "why" of marketing activities Lauterborn, R.(1990),.
Option for All Power 2 U
We have discussed different option of marketing strategies according to different
circumstances. All Power 2 U is selling the batteries in the market with differentiate features
but the product all ready exit in the market if the product all read exist in the market that
means there is a number of client exist the market. In this situation the most suitable strategy
for the company is to develop new product and sell the existing customer. Under these
circumstances company must be explore new customers Lauterborn, R.(1990),.
To understand your potential customers
Understand your customers to help sell more you know about them and their needs, the easier
it is to identify. Opportunities to sell new products, and to target them with appropriate offers
Profiling current customers easier to find new ones you can search for matching prospects,
and sell them in the same direction. However, you must ensure that you comply with the provisions of data protection of personal information of current and potential customers that
you can collect, store and use. There are special rules for e-commerce. You can use the
information to improve. The efficiencies are keys to our customers Keeping the customer and
sales data to reduce errors and speed up transactions. You can also improve customer service.
Improved access to information to help you deal with customers more quickly. You can edit
the product and give personal information easier to identify and solve problems. Finally, to
help customers understand the design. You can predict what they will buy, and the number of
shares must be estimated. Connect to the purchase of customer relationship management can
significantly improve profitability.
Make your customer information available
Making Customer Information for employees to increase their productivity, For example, you
give suppliers access to financial systems so that they can review your orders and payments.You need to decide what information to different employees may have and how it is available
to them D & Novak, T, (1996),.
Analyse your customers
The right information will help you build a useful profile for customers. They are as follows
General element:
Who they are
Behaviour
You can use specific computer software to help you collect and your analyse data. For
example, dossier Connect clients for your accounting system, it is easy to see different
customers are profitable D & Novak, T, (1996),.
What makes valuable customers?
Customer Analysis helps you find the one that best match your business to identify priorities.
These depend on the strategy - for example, if you launch a new product, the goal is to build
sales as soon as possible so if you have financial problems, you may be able to create value
for customers who pay quickly MacInnis, D.J. (2001).
However, most companies want customers as profitable as possible. Customers tend to be
that staff receive training appropriate customer service - they can make or break your
reputation among customers Lauterborn, R.(1990),.
For more information, see the manual on how to handle customer service.
Market efficiently
The more you know about your customers, the more effectively you can market to them.
Understanding your customers, you can tailor your marketing to different segments. To
ensure that each customer receives the right marketing messages at the right time and
advertising campaigns and other campaigns may be more effective if they are directed
Lauterborn, R.(1990),.
This will also affect the type of media you are using. For example, if the market 24/7 youmight consider marketing via text message using the e-mails "viral" or sponsoring musical
events. Viral marketing, or "refer a friend" email campaigns allow people to send. Promotion
of your friends, which increases market reach for your business but remember that you must
respect the privacy and rules of e-commerce to e-mails and text messages Blythe, J. (2001).
You can sell also more effective understand your customers can see what their products can
meet their needs. For example, you might be able to up-sell, why the more expensive product
would be better suited. You will also find opportunities for cross-selling other products that
fit their profile. For example, if you know, why they buy a particular product, please tell me
which other products may also be required Blythe, J. (2001).
Technology can help automate some of these processes. For example, you can set to different
customer segments. Another mailing campaigns or emails E-commerce software can allow
you to specific customer groups offer discounts or sent to selected "e-coupons" to use your
own e-shop customers.
An important part of effective marketing is customer service. See the one-page guide on how
to improve the customer experience.
Find new customers
Understanding who your most valuable customers will help focus your efforts on finding new
customers. Often the most effective way is to find appropriate prospects. The evolution of the
market, you should regularly review your marketing strategy. In some market segments may
be less profitable as competition intensifies become. Customer requirements may change, for
Suppliers provide businesses with the materials they require to perform supplier delivers the
goods. For example, if a direct impact on the seller provides a poor service to the design or
the quality of rise in commodity prices affect the marketing strategy of the organization, and
may even force increases. Close relationships with suppliers is an effective way to remain
competitive and to ensure the quality of products Baker, M. (2000).
Shareholders
As companies continue to attract investment to grow, they may decide to collect floating on
the stock market, namely the transition from private to public ownership. The introduction of
the public shareholders will bring new pressures on the public shareholders want to makemoney they have invested. A shareholder pressure to increase influence the strategy of an
organization's profits F and Pettitt, S, (2000), Relations with shareholders should be treated,
because of the rapid growth in earnings to be affected by the long-term success of the
company. Short term with caution
Media
Positive media coverage can do of the organization (or products), and the negative media
attention can "break" the organization. Organizations need to manage the media, so the media
promotes positive things about the organization and reducing the negative event to their
reputation F and Pettitt, S, (2000),. Even hire PR advisors (PR) to help them achieve their
specific event or incident the consumer of television programs and a wide audience directly
can also be a very strong influence on the success of the organization. Some companies
recognize and change their response when consumers report that they will communicate with
the TV consumption or leaves the company.
Competitors
The name of the game in marketing is differentiation. The organization benefits those are
better than those of competitors offer? The company has a unique selling point (USP)? The
analysis and monitoring of competitors is essential if the organization to maintain or improve
its market position. If the company is not aware of the activities of its competitors, they findit very difficult to "win" their competitors F and Pettitt, S, (2000),. The market can move very
quickly, such as changes in economic conditions, consumer behaviour or technical
development. As a company it is important to investigate the reactions of competitors to these
changes, so you can maximize your answer.
Macro Environmental factors
In general, managers can control the four Ps of the marketing mix: they may decide to offer,
what to pay for them, the price of how to distribute them, and how to reach the target groups
of products. Unfortunately, there are other forces in the marketing world, forces that traders
have much less control Wong, V, (2001),. These forces are external marketing environment
of the company, which, as you can see in Figure 9.15, "marketing environment," we can be
These factors and changes in the presence of threats and opportunities, which require changes
in their marketing plans. Identify trends, and other signals that conditions may be shifting,
marketers must continuously the environment in which businesses operate. To get a betteridea of how they affect to get the marketing company, we will examine each of the five
external environments Blythe, J. (2001).
1. Political and regulatory
Federal, state and local authorities can do their work. Conditions or restrictions to protect
Consumers and commercial enterprises will enjoy some systems such as patent rights and
such as restrictions on advertising. The tobacco industry, for example, must learn to live afederal ban on television and radio Wong, V, (2001),.
2. Economic
Every day, marketing managers are faced with a barrage of economic news. They are tight,
the impact of changes in their marketing plans accordingly. Then there is inflation pushing
interest rates. If you try to sell cars, you know that people are facing higher interest rates are
not so keen to car loans. Sales slip and counter the deadline, you may need to add to your
