My Advert Proposal!

By Mariam Sheriff

The Product… I have chosen to advertise R Rihanna’s

perfume ‘Reb’l Fleur’ I have chosen to advertise Reb’l

Fleur because the perfume industry is very varied and I’d like Rihanna’s perfume to be included as it isn’t very popular as the other perfumes branded by celebrities.

Another reason why I have chosen to advertise this product is because the perfume industry is big business, very big. So the more common and known it is the faster and easier its products will sell.

Finally, I have chosen to advertise this product as I think many females of today’s generation would adore this perfume especially because of the brand the perfume has come from- - A celebrity, Rihanna.

Ideologies… Expensive Good Quality Worth having Provocative] Famous- A star Successful Sweet Influential

Slogan: “Buy the ‘Reb’l Fleur’ and you'll be just like her!”

Target Audience…

For females who see Rihanna as an inspiration.

For women who like to smell; good Women who are confident, independent and

don’t need a man to boost their self-esteem. Women who like to get the most pleasure

out of life.. Females that love Rihanna and want to be

just like her. This perfume is mainly targeted at

wealthy/middle-classed women. The stereotypes for this target audience

would be the ‘The Alpha Female’ and ‘The Beauty Bunny’ as both of these stereotypes represent confidence, independence but gullibility in some women, which comes under ‘The Beauty Bunny’ because females of this type believe that just because there is science in a beauty product, it will work.

“Buy the ‘Reb’l Fleur’ and you'll be just like her!”

The lifestyle categories which the target audience fits into are: The Egoist (People who are mainly concentrated to get the most pleasure for themselves out of life)and The Trendies (people who are desperate to have the admiration from their peer group).

The gender this product t is targeted at is Females.

The social class categories which the target audience would fit into would be: B- Middle managers in companies or public services like health or education and C1- Junior managers or supervisors in industry or public services. I have chosen these classes because they’d be able to afford the product as they live comfortable lives and they’d also use products of this class.

Target Audience continued…

Buy the Reb’l Fleur and you’ll be just like her!

Maslow’s Hierarchy of Needs…

The need(s) I’ll be targeting for the audience is::* Esteem; self-esteem, confidence and respect

of others as this product would boost one’s self esteem and it’s also targeted at those who have respect of others, in this case Rihanna.

Persuasive Techniques…* The persuasive techniques that this advert consists of are:* ‘Beautiful people’ the main technique my advert includes which

is: Using good looking models as if telling us we’ll look like them if we use the product.

* ‘Sex Cells’ which is one of the many techniques my advert includes which is: If people think the product will make them more attractive to the opposite sex then they will buy it, which ‘Rebelle Fleur’ will do.

* Another persuasive technique my advert includes is ‘Repetition’ as many of the images have been repeated and so has the slogan ,to remain in the memory of my target audience long after the advertising campaign has finished.

* The last persuasive technique my advert includes is ‘The Snob Appeal’ as this technique suggests that you can be like the expensively dressed, perfectly shaped, beautiful person who uses this product. This technique fits best with my advert as the product is targeted at young, naïve females.

Design… ‘Reb’l Fleur comes in a gift set so

if one’s thinking TOO hard on what present to buy for a female friend, then the Reb’l Fleur’s the BEST present.

The box is the perfect shape to fit in a small handbag, meaning it’s PORTABLE.

Reb’l Fleur has a blend of many different smells which are: Fruity, sweet & coconut- the MAIN and DOMINATING smells. It also has a slight mix of vanilla, tropical and woody scents.

The shape and design of the bottle is VERY unique and it isn’t similar to most perfume bottles. It’s cone-shaped with a round top.