ADVERTISING CAMPAIGNS

BARNARDO’S

Target Audience-The target audience for this photo is for people with children and families and adults that are able to donate money to this charity

Representation- This baby is representing how a child should be treated, the silver spoon represents a nice up bringing and the fact a child has that in their mouth is representing that children can have a nice up bringing.

Campaign message - The way the child is placed on a clean cream fur rug with their arms reaching out shows a meaning of affection and wanting someone to love some one and that not all children have that.

Target Audience-The target audience for this photo is for people with children and families and adults that are able to donate money to this charity.

Representational –This picture is representing child abuse and what harm comes to children brought up in poverty.

Campaign message – This picture shows a child with a highly dangerous bottle of liquid in the baby’s mouth. This photo shows the meaning of child abuse when brought up in poverty, In a way this message is an extremely bold statement and really pulls on people emotions.

Target Audience-The target audience for this photo is for people with children and families and adults that are able to donate money to this charity

Representation- This is representing child abuse and having a cockroach crawling out of the babies mouth is representing that children get given dirty and rotten lives.

Campaign message –This campaign message is showing new born child crying, it’s saying that children that are born in poverty would be around all sorts of disgusting insects and animals.

Target Audience-The target audience for this photo is for people with children and families and adults that are able to donate money to this charity.

Representation –This image is representing a child born into poverty and the fact it is a new born child that has a syringe in it’s mouth is suggesting that children born in poverty wouldn’t be given the same type of care, even brought up into drug use.

Campaign message –This campaign message is sending to child owners that no child should be treated like this and babies and young children need love and care.

TESCO CHEROKEE

TESCO F&F