ADVERTISING CAMPAIGNS

BARNARDO’S

This campaigns target audience is people who have a family or children of their own , it shows a healthy baby with no problems with a sliver spoon in its mouth . And it aimed at couples who want to have children the range is 16-40

This image is showing you how a baby should look when it is born

The spoon represents that every child should be born into a loving and caring family instead of a family who beats them up .

Representation of this baby makes feel sick and worried for the baby .

This advert shows that this baby is being mistreated in this way with stuff that can kill the

baby .

This campaigns target audience is people who have a family or children of their own , And it aimed at couples who want to have children the range is 16-40

The parents have done this to the baby and not poverty in their environment.

This image is showing you how a baby should look when it is born

This image shows a baby with a cockroach in its mouth that shows that it is being mistreated in this way.

This campaigns target audience is people who have a family or children of their own , And it aimed at couples who want to have children the range is 16-40

This image shows that it is poverty doing this instead of the parents .

It makes it look dirty and unpleased for the new borns in poverty .

This campaigns target audience is people who have a family or children of their own , And it aimed at couples who want to have children the range is 16-40 .

This image shows that poverty has not caused this but the parents have because of the drugs in its mouth .

The meaning of this message is to show loving and caring parents that this can happen to new borns

TESCO CHEROKEE

This campaign shows you a woman who is relaxed even though she is in a bear trap the campaign message is that the Tesco clothes are comfortable and she doesn’t care that she is in danger .

This campaign is showing a woman near sharks who is relaxed in jeans and a top but she doesn’t know that she is in danger with her feet in the water next to a shark .

This campaign is showing that you can look good even if you are in danger the Tesco clothes in this advert look comfortable in any situation you are in .

This campaign showing you a woman holding on to a branch and looking good even tho she is in danger she doesn’t know she is . The Tesco clothes look comfortable on her in this situation .

TESCO F&F