ADVERTISING CAMPAIGNS

BARNARDO’S

This image shows you a well looked after baby

The baby has a hospital band on which suggests it’s a new baby

The baby looks well nurtured, which suggests that they would be brought up well

This shows that the baby is not well looked after as it has a bottle of bleach in their mouth

The baby has not been cleaned since it was born, this suggests neglect.

This image shows a child that is not well looked after as it can be seen with a cockroach in its mouth

The baby is newborn as a hospital band can be seen on his arm

This baby is not well looked after as it is malnourished.

The baby looks as though it hasn't been washed since birth

There are elements of abuse as the child is being force fed something in a shrynge.

TESCO CHEROKEE

This is an advertising campaign for Tesco. It shows an injured woman who has caught her foot on a trap. The message of this advert is that if you get injured, you can look good doing it.

This advert shows how careless the woman is as she is reading a book, surrounded by sharks. The danger of the sharks attracts us to the clothes she is wearing.

This advertisement shows a man falling from the sky, looking at his watch. This attracts us to his clothes as he is in the middle of the image and looks careless.

This advert shows that the woman is careless as she is dangling from a tree looking at her nails.

TESCO F&F

This advert is appealing as you can see people watching at the side of the runway, which in turn makes us look at the model.

The advert is unique as they have used a shopping tag and the model is in the middle of it.

You can also see the journalists viewers in this advert, like the previous.

The shopping tag is used again to attract the audiences attention.

This advert shows us that all eyes are on the model as she in the centre of the image.