Aircel Project Report-ALIN ANDREWS

8/2/2019 Aircel Project Report-ALIN ANDREWS

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A STUDY ON

find the awareness level of 3G among public in Chennai and

identifying the immediate potential customers.

Project

Submitted to Aircel Cellular Ltd

In Partial Fulfilment of Requirements for the award of the

Masters Degree in Business Administration(2010-2012)

By

ALIN ANDREWS

ROLL NO: B 5770

Rajagiri Centre for Business Studies

Rajagiri Valley

Kochi 682039


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ACKNOWLEDGEMENT

I wish to express my sincere gratitude to the management and staff ofthe Aircel Cellular Ltd, Chennai for permitting and assisting me in theproject. I would like to thank Mr. Praveenkumar, of Aircel CellularLtd, without his guidance this project would not have been possible.


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CONTENTS

Sr.No Particulars Page No

PART- I ORGANIZATION

STUDY

1. TelecommunicationIndustry

5

2. About AIRCEL 6

3. Regional hierarchyof AIRCEL

11

4. Management teamof AIRCEL

12

5. Aircel Objectives 16

6. 3G 18

7. AIRCEL 3G 20

PART- II PROJECT1. Executive

Summary24

2. ResearchMethodology

25

3. Analysis andInterpretation

29

4. Major Suggestions 34

5. Conclusion 35

6. Annexure 36


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PART-I

ORGANIZATION STUDY


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Telecommunication In

The Indian telecommuniindustry

[with 826.93 mi

2011.It is also the secon

world in terms of numb

As the fastest growing t

projected that India will

2013. Furthermore, proj

indicate that the total ntotal subscriber count in

reach a size of 344,921

rate of over 26 per cent,

about 10 million people

the sector would create

for 7 million indirectly. I

revenue in India stood a

as against 115,382 cror

The telecommunication

during the year and has

for Indias resurgent Indi

Growth

This rapid growth has be

positive decisions of the

public and the private s

have been facilitated by

easy market access for t

5

ustry

cation industry is the world's fastesllion mobile phone subscribers as o

largest telecommunication netwo

r of wireless connections after Chi

elecommunications industry in the

have 1.159 billion mobile subscribe

ections by several leading global co

mber of subscribers in India will exthe China by 2013. The industry is

crore (US$76.92 billion) by 2012 at

and generate employment opport

during the same period. According

direct employment for 2.8 million

2008-09 the overall telecom equi

136,833 cr ($30.51 billion) durin

e (US$25.73 billion) a year before.

sector continued to register signific

emerged as one of the key sectors

as economic growth.

en possible due to various proactiv

Government and contribution of b

ctor. The rapid strides in the teleco

liberal policies of the Government

lecom equipment and a fair regula

t growingApril

rk in the

a.

world, it is

rs by

nsultancies

ceed thexpected to

a growth

nities for

o analysts,

eople and

ments

the fiscal,

ant success

esponsible

e and

th by the

m sector

hat provide

tory
http://en.wikipedia.org/wiki/Communications_in_India#cite_note-bbcnews.com-0http://en.wikipedia.org/wiki/Communications_in_India#cite_note-bbcnews.com-0


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framework for offering telecom services to the Indian consumers at

affordable prices.

Major players in INDIA

ABOUT AIRCEL

The Aircel group is a joint venture between Maxis CommunicationsBerhad of Malaysia and Sindya Securities & Investments Private

Limited, whose current shareholders are the Reddy family of Apollo

Hospitals Group of India, with Maxis Communications holding a

majority stake of 74%.

Aircel commenced operations in 1999 and became the leading mobile

operator in Tamil Nadu within 18 months. In December 2003, it

launched commercially in Chennai and quickly established itself as amarket leader a position it has held since.

Aircel began its outward expansion in 2005 and met with

unprecedented success in the Eastern frontier circles. It emerged a

market leader in Assam and in the North Eastern provinces within 18

GSM Service

Providers

Aircel

Spice Idea

MTNL

Airtel

Tata Docomo Reliance

Uninor

Vodafone

BSNL


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FROM REGIONAL PLAYER TO NATIONAL PLAYER

Aircel is one of the fastest growing mobile operations in India The

southern market leader began its outward journey in 2005 and met

with unprecedented Success in the Eastern frontier circles. It emerged

as a market leader in Assam and in the North Eastern provinces within

18 months of operation.

During this period, the company gained a foothold in 10 circles, and

was allotted spectrum to operate in the remaining 13 circles of India stelecommunications circles. It also got approval from the Department

of Telecommunications for ILD and NLD telephony services. It has now

revved up plans to become a full fledge national operator by 2010.

To achieve this, Aircel will invest US$ 5 billion to build high quality

infrastructure and deliver reliable mobile services that will give it the

edge in the increasingly competitive marketplace.

1999-2004: Southern focus

The company commenced operation in 1999 and became the leading

mobile operator in Tamil Nadu within 18 months. In December 2003.

Aircel acquired RPG cellular, the incumbent operator in Chennai, and

quickly established itself as a market leader.

LAUNCHED OPERATIONS IN:

1999

Rest of Tamil Nadu

Population: 58.2 million

Subscribers: 4.96 million


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Ranking: 1st

out of 6

2003

Chennai MetropolitanPopulation: 8.6 million

Subscribers: 1.8 million

Ranking: 1st

out of 6.

2005 EASTERN FRONTIER

Aircel made an impressive debut as the fastest growing mobileoperator in the Eastern frontier states at end of 2005. It is now the

largest mobile operator in Assam and North Eastern Province. In the

next couple of years, it will focus on growing subscriber numbers

through exciting products and services, aggressive marketing

campaigns and network expansions.


ASSAMSEPTEMBER: Ranking 1

stout of 4.

.

NORTH EASTERN PROVINCES

OCTOBER: Ranking 2nd

out of 4

WEST BENGAL, ORISSIA

NOVEMBER

2006: NORTHERN THRUST

Aircel continued pressing northward, this time rolling out

operations in the Himalayan states of Jammu & Kashmir and Himachal


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Pradesh. It also gained a foothold in the populous state of Bihar,

bringing the total number of circles in the Aircel network to 9.


JAMMU & KASHMIR: JANUARYHIMACHAL PRADESH, BIHAR and JHARKHAND: DECEMBER


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REGIONAL HIERARCHY OF AIRCEL

Regional Business

Head

Circle BusinessHead

Circle Network Commercial

CSD Regulatory Nodal

Finance & Admin Legal

Marketing H. R.

Sales

Zonal

Head

I. T.


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THE MANAGEMENT TEAM OF AIRCEL

Rohit Chandra: Rohit Chandra is the CEO North and East Zone,

Aircel. He is a Communications Engineer from the Aligarh Muslim

University and has over20 years of Senior Management experience in

Organizations like Philips India, Forbes Gokak Limited (TATA Group),

Wandel & Goltermann (Germany) and Ericsson India Private Limited.

Prior to joining Dishnet Wireless Limited, he held a 5 years successful

stint at Ericsson India Private Limited as Executive Vice President &

Head (Marketing & Technical Solutions) for market Unit (India and

Srilanka). Mr. Chandra has been the founder Chairman of Global MobileSuppliers Associations (India Chapter) and is a permanent Member of

the Institution of Engineers, Australia.

Sharad Mehrotra: Sharad Mehrotra is the Sr. Vice President,

heading the sales, Marketing & Customer Care function for the Telecom

Operations in North and East Circles. He has over 15 years of

experience, all over in the Telecom Industry, worked with the

organizations like Global Tele-systems Ltd, BPL Telecom Ltd, andEricssion India. He is an Electronics Engineer from Pune University and

has a MBA in Marketing. Prior to joining Dishnet Wireless Limited, Mr.

Mehrotra was working with Ericsson India as Director, Sales &

Marketing and was also part of its Management Team.

Vikram Chona: Vikram Chona is the Associate Vice President,

heading the Business development function for the Telecom Operation

in the North East Circles. He has about 15 years of experience inorganizations like USA Petrolium Corporation, Max Visions Inc, Otis

Elevators and ericssion India Pvt. Ltd. He has obtained a MBA from

Loyola Marymount University, USA. Prior to joining Dishnet Wireless


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Limited, Mr. Chona was working with Ericsson India Private Limitedas

Senior Manager-Corporate Marketing.

Ganapathi Srinivasan: Ganapathi Srinivasan is the GroupCommercial Head, heading the Business Strategy & Planning function

for the Telecom Operations in Aircel. He is an Economics Graduate from

University of Chennai and has over 16 years of experience in

organizations like Otis Elevators and Ericsson in India Private Limited.

Prior to joining Dishnet Wireless limited, Mr Srinivasan was working

with ericsson India Private limited as Price Manager Market Unit

(India & Sri Lanka).

Komandur P Rangaraj: Komandur P Rangaraj is the Group

Financial controller. He has about 17 years of experience in

organizations / audit firms like Sundaram & Srinivasan Chartered

Accountants, Kuwait Insulating Material Manufacturing Company, ICI

India Limited, and BOC India limited, Rolls Print Packaging Limited and

Coromandel Fertilizers Limited. He is a Chartered Accountant, a CWA

and CS (Inter). Prior to joining Dishnet Wireless Limited. Mr.

Rangaraj was associated with Sundaram & SrinivasanChartered

Accountants and was heading teams conducting statutory and

operational reviews for Public Limited Companies.

Sushil Kumar Agarwal: Sushil Kumar Agarwal is the Associate Vice

President Projects and Chief Technology Office (North) for the

Telecom Operations in the North and EastCircles. He has about 16 years

of experience in organizations like Rajasthan Electronics & InstrumentLtd and Bharat Sanchar Nigam Limited (Department of

Telecommunications, Government of India). He is B. E. in Electronics

and Communications from MBM Engineering College, Jodhpur Prior to

joining Dishnet Wireless Limited; Mr. Agarwal was associated with


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Bharat sanchar Nigam Limited as Deputy General Manager where he

was instrumental in planning, implementation and operation of GSM

network in 7 circles of North region.

Atul Dikshit: Atul Dikshit is the National Head Sales for the

Telecom Operations in the North and East Circles. He has about 15

years of experience in organizations like Godrej and Boyce

Manufacturing Co. Ltd, Shriram Industrial Enterprise Ltd. DLF Group,

Whirlpool, and Reliance Infocomm. He is B. Tech in Mechanical

Engineer from IIT, Kanpur and MBA from IIM, Kolkata. Prior to Dishnet

Wireless Limited, Mr. Dikshit was associated with Reliance Infocomm

and responsible for Sales Planning and Business Development functionsfor Delhi and NCR Circle and was also responsible for sale of Mobiles

and other telecom products to Key Accounts in the circle.

Nikhil Gupta: Nikhil Gupta is Head People and Culture for the

telecom Operations in the North and East Circles. He has more than 9

years of experience in asia-Pacific and South Asia with organizations like

Pacific Century Cyberworks Ltd (Hong Kong), Links recruitments Ltd,

ABC Consultants Pvt Ltd and Alcatel India Ltd. He is an MBA in HumanResource management and Graduate in Computer Science. Prior to

joining Dishnet Wireless Limited, Mr. Gupta was associated with Alcatel

India Ltd and was responsible for entire recruitment, induction and all

other Human resource activities of Alcatel in south Asia.

Pritpal Singh Lakkha: pritpal Singh Lakkha is the National Head

Marketing for the Telecom Operations in the North and east Circles.

2008: PAN EASTERN OPERATOR

Aircel launched its operations in Kolkata, as its 10th

operational circle to complete Pan Eastern Coverage; Kolkata is the


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second metro after Chennai and an important land mark in Aircel

growth story.

KOLKATA: May

AIRCEL PLANS: RAPID ROLL OUT IN NEW CIRCLES

Aircel will continue its relentless march across India to

establish to establish itself as a national operator. As a relatively new

entrant to these circles, it can benefit from cost-efficiency derived from

infrastructure-sharing and outsourcing. Meanwhile every effort is being

made to gain market share in these circles.

ANDHRA PRADESH, DELHI, GUJRAT, HARAYANA,

KARNATAKA, PUNJAB, KERALA, MADHYA PRDESH, MAHARASHTRA ,

RAJASTHAN, UTTAR PRADESH (EAST) ,UTTAR PRADESH (WEST)


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AIRCEL OBJECTIVES

Aircel is focused on ruling the airwaves as an iconic mass market brand.It is a proposition that has worked in Chennai, Tamil Nadu and theEastern Frontier States, where it demonstrated an ability to understandthe market by speaking the language of the masses and successfullycountering the competition. Aircels proposition is grounded on fourbrand values: Simple, trustworthy, creative and exciting.

SIMPLE

Aircel want to listen, learn and connect with every Indian and in turnhelp them connect with each other wherever, whenever, however. Tomeet the needs and wants of Aircels diverse audience, Aircel hasdesigned a wide array of products, services and tariff plans that aresimple to understand, easy to use and offer the frills without the fuss.

TRUSTWORTHY

Aircel is tuned into the needs and desires of its stakeholders-subscribers,customers, retailers and distributors, investors, staff, regulators, channelpartners, the government and the community where Aircel operate.Aircel take it as own responsibility to deliver the best and arecommitted to ensuring that the stakeholders have the confidence inAircel and trust the quality of products, services and operations.

CREATIVE

Aircel want to stay ahead of competition, just like the subscribers. Tohelp them meet their aspiration and Aircels along the way, Aircelcontinuously seek to create, invent and re-invent our products andservices. Aircel want to make every form of communication enjoyable,


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stimulating and different by continuously expanding the range of itsValue Added Services and Riding on new technologies.

EXCITING

Aircel want to add a dash of excitement and delight to its customers inthe youthful technology advanced marketplace. Aircel thus ride on thewonders of technology, providing speed and excitement to reach out toAircels audience via voice, text, images and video. Aircel also want tocreate a stir in areas neglected by others-extending Aircels services todistant provinces and isolated villages where telephones are a rarity ornon-existent.


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3G

The 2G market in India is one of the fastest-growing mobile servicesmarkets in the world in terms of subscriber growth. India reached thenext stage in its progress towards advanced telecommunicationstechnologies with the completion of the 3G spectrum auctions in May2010, after more than a year of delay. Out of the nine bidders, six privatecompanies have won the 22 different circles. With no private companywinning a PAN-India license, the market is potential will be determinedby the strategies likely to be adopted by the telecom service providers(TSPs).

3G services are likely to be launched primarily in the urban regions,where consumers have shown a higher preference for data services andhave better affordability, notes the analyst of this research service.Recently, the prices of the 3G-enabled handsets have started declining,and this is expected to accelerate 3G adoption in the Indian market.

The tariff levels in India are among the lowest in the world, and this isthe primary reason for the wide adoption of mobile services in thecountry. The mobile penetration rate is expected to reach 97 percent by2015, with the rural population expected to adopt mobile services.

Innovative 3G applications and services targeted at different customersegments are expected to drive the revenues of the TSPs from 3Gservices. Elite subscribers in the high-spending tech-savvy segment arelikely to shift from 2G to 3G services and drive a higher growth withuptake of data-intensive applications. The growing popularity of mobile

entertainment is a significant growth factor as access to mobile gamesand video-based content would need high speed. This would result inincreased adoption of 3G services.

Building Awareness Vital for Deeper Market Penetration of theTechnology


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The average revenue per user (ARPU) for 3G services will be low in theinitial stage. Security concerns raised by the Government on the telecomequipment imported into India have affected TSPs' network expansionand 3G rollout plans, says the analyst. However, the recent lift of the banon importing equipment from Chinese vendors is likely to improve thissituation.

On the radar of telecom companies, rural India features strongly as thefuture growth market due to saturation in the urban markets. Financialinclusion and Internet adoption would be an opportunity for ruralpenetration.

The numbers of3G subscriber connections in India are predicted toreach 400 million by 2015, representing almost 30 percent of thecountrys total, stated a study conducted by Wireless Intelligence. Thestudy - India 3G rollout (forecasts and market shares 2011 2015),highlighted that 3G connections are set to grow three-fold between 2011and 2015. Indian operators spent a combined US$15 billion inacquiring WCDMA 3G spectrum at auction last year and will jointlyinvest a further US$2.5 billion in building the new networks and rollingout 3G services in 2011. Seven Indian operators acquired 3G spectrum

last year in addition to the two state-owned operators(BSNL and MTNL).


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3G AUCTION

3G SPECTRUM AUCTION RESULTS


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Aircel

On 19 May 2010, the 3G spectrum auction in India ended.

Has won spectrum in 13 circles for Rs. 6499.46 crores, the least cost

per circle

Does not have spectrum in the expensive but high ARPU Delhi and

Mumbai circles

Its most expensive circles are: Karnataka (Rs. 1579.91 crores) and Rs.

1464.94 crores, followed by Andhra Pradesh at Rs. 1373.14 crores

It has spectrum in Andhra Pradesh, Karnataka, Tamil Nadu, Kolkata,

Kerala, Punjab, Uttar Pradesh (East), West Bengal, Bihar, Orissa, Assam,

North East and Jammu & Kashmir

Has spectrum in 7 circles in the 1974-1979 Mhz band: Andhra

Pradesh, Tamil Nadu, Kerala, Punjab, West Bengal, Bihar, and Assam.

This is the most circles any telecom operator has in a single band.

Has spectrum in the 1964-1969 Mhz band in Jammu & Kashmir

On 11 June 2010, the broadband wireless access (BWA) spectrum

auction in India ended. Aircel paid 3438.01 crores for spectrum in 8

circles, the second highest wins overall - after Reliance

Communications. The circles it has won spectrum are Andhra

Pradesh,Assam,Bihar,Jammu & Kashmir, North East, Orissa,Tamil

Nadu and West Bengal.It also has 3G spectrum in all these circles.
http://en.wikipedia.org/wiki/Wireless_broadbandhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Jammu_%26_Kashmirhttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Jammu_%26_Kashmirhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/File:Indian_Rupee_symbol.svghttp://en.wikipedia.org/wiki/Wireless_broadband


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MAJOR 3G PLAYERS IN CHENNAI

AircelAirtel

Vodafone

Tata docomo

BSNL


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PART-II

PROJECT


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RESEARCH

METHODOLOGY


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PROBLEM STATEMENT

In the telecom industry, 3G is the buzz word. Aircel wants to know the

awareness level about 3G among general public.

SIGNIFICANCE OF THE STUDY

Aircel has rolled out 3G services in Chennai. The company has spent

about 1600crore rupees for getting Chennai circle in 3G auction. Having

invested this much amount of money, the company expects to capture

a lions share of the market. The awareness among public about this

communication service is must for its use. So gauging the awarenesslevel of 3G will help to understand where this technology stands in

public. By this study, we can also identify the immediate potential

customers of 3G.

TITLE

The study focuses on to find the awareness level of 3G among public in

Chennai. And on the basis of this findings, suggest somerecommendations to the company to attract customers.

OBJECTIVES

1.Understand the awareness level of 3G in different segments ofsociety.

2.What features offered by 3G is valued the most important by thecustomers.

3.What are the characteristics looked up by the customers whileselecting a particular 3G service provider?


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4.Which types of customers are willing to move to 3G- the potentialcustomers?

DEFINITION

Awareness- Well-informed about what is going on in the world or about

the latest developments in a particular sphere of activity.

SCOPE OF THE STUDY

1.Population :General public covering all segments including

professionals, businessmen, students, housewives,

servicemen etc.

2.Time frame :The survey was conducted during the period of May-

June 2011.

3.Places of study:City centre mall, Chennai

EA mall, Chennai,

Besant Nagar beach, Chennai,

IT companies like Wipro, TCS etc

ITM College, Chennai


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RESEARCH DESIGN

A Research Design specifies the methods and procedures for

conducting a particular study. Descriptive research design hasbeen considered as a suitable methodology for present study and

for data analysis.

SAMPLING DESIGN

1) Sampling Frame

In my study the sample frame is the general public that

covers all segments of society like students, professionals,

business, housewives etc.

2) Sampling Technique used is Judgemental Sampling.

3) Sample SizeTotal size of sample is 200.

TOOLS FOR DATA COLLECTION

Data is collected by the using a well prepared questionnaire.

ANALYSIS

Percentage analysis is done for the data collected


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ANALYSIS AND INTERPRETATION

1.Awareness about 3G.

Sample

s got

Awar

e

about

3G

Currentl

y using

3G

Willin

g to

come

to 3G

Professionals 50 45 18 20

Business 20 12 6 4

Student 40 30 12 15

Housewives 15 8 2 1

Govt.employee/servicem

en

15 10 3 3

A 75% of general public in Chennai is aware about 3G and relateservices. They are aware 3G is high end communication service.

Also aware that special 3G enabled handset is required for this

purpose.

90% of Professionals (those working in IT/ITES, engineers, doctoretc) those took part in survey are aware of 3G services. And ofthat 35% are using 3G currently and 40% are willing to start using

3G.


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Business men 60% of those who took part in survey was aware.And of those who are aware 50% were willing to start use 3G. And

35% are willing to come to 3G uses.

Students are the other segment well aware (75%) about 3G. Ofthat 40% are using 3G and 50% are willing to start using 3G. In the

collected sample 90% are college students.

The other segments have a low level knowledge, less than 50%,about 3G.

By this information, students and professionals are thepotential customers for 3G. These two segment is well

aware and better willing to use 3G.

2.Which feature of 3G is preferred to use the most?

0

10

20

30

40

50

60

70

80

90

High speed

internet

video calling GPS location

finder

live TV downloading online gaming


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The features listed for 3G were high speed internet browsing, GPS

enabled services, video calling, Live TV, Video/audio downloading,

online gaming, and online payment (features of mobile banking).

Of these, invariably in all segments (about 80%) the most selectedfeature was high speed internetbrowsing.

Next selected feature was video calling. No segment showed a particular affinity towards any other

features.

The customers are attracted to 3G because of high speedinternet browsing in their mobile. All their social

networking, mails are available in just a touch, that too in

faster speed unlike the traditional 2G internet. This is the

main lucrative part of 3G for customers.So 3G plans based

on this attribute of 3G will go well.

3.What attributes a customer look for selecting a particular 3Gservice provider.

Tariff and call signal quality are most preferred reason toselect a particular 3G service provider. 90% of the customers

opted this.

90% of the customers responded highly significant factoris tariff charges. Tariff charges mean not only the lowest


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charges but also availability of best plans for each

segment. Like student plans, premium plans etc.

Collaboration of phone makers and service providers isalso looked upon. But it is done by those who are very

keen on 3G services. This can attract such customers. But

by the survey results, it cant attract mass customers.

4.To understand is there any link between Mobile internet usersand they be possible potential customers of 3G.

Of the respondents who are using Mobile internet, morethan 95% of them are willing to move to 3G services. This is

because mobile internet users are internet browsers, who

are willing for a faster surfing.

So any tariff plans of 3G very close to mobile internettariffs can easily attract these customers.

92%

93%

94%

95%

96%

97%

98%

99%

100%

101%

Mobile internet users

of those, willing to use 3G


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5.The advertisements about 3G that is looked upon by major public. Aircels friend finder, pocket learning and vodafoness

zoozoo superweeks are most identified 3G products in

Chennai.

Other 3G terms like music on the go, video talkies weredifficult to identified by the customers

Aircels 3G related advertisements in Chennai isexceptionally good that friend finder and pocket learning

are easily identified by the public.


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MAJOR SUGGESTIONS

1.Awareness level of 3G in Chennai is good, about 75% of thesurveyed was aware of 3G. So no further investment is required in

developing 3G awareness in Chennai circle.

2.The most willing segment to come to 3G is students andprofessionals. So 3G plans targeting students and professionals

will be sold easily. Tariff plans suiting these segments should beintroduced. Tariff charges mean not only the lowest charges but

also availability of best plans for each segment. Like student plans,

premium plans etc.

3.Current mobile internet customers (mainly students andprofessionals) are the potential customers of 3G. Tariff plans that

is very close to MI can easily attract these to switch to 3G.

4.The major feature this group is looking is internet browsing. Soplans which can be easily fit this purpose can do the purpose.


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CONCLUSION:

3G has now moved out of the phase of Let my friend first use, then I

will. Now customers come and ask for 3G. The public has got good

awareness of this mega communication capability. Its time the

service providers rightly understand the potential customers and

identify their needs and make tariff plans for them.

Aircel has got the right platform in Chennai, the thing is just to go

miles ahead of the competitor. I hope my project study will helpAircel to do so.


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ANNEXURE :

Questionaire to understand the awareness of public about 3G related services

in Chennai

1. NAME :2. AGE :

15-20 ( ) 20-30 ( ) 30-40 ( ) 40&above ( )

3. GENDER :MALE ( ) FEMALE ( )

4. CONTACT DETAILS (mobile no and location)

5. OCCUPATIONSTUDENT ( ) PROFESSIONAL ( ) HOUSEWIFE( ) BUSINESS ( )

GOVT.EMPLOYEE ( ) OTHERS ( )

6. WHICH MOBILE HANDSET ARE YOU CURRENTLY USING?(mention thnd model no)

7. WHAT TYPE OF CONNECTION DO YOU HAVE?PREPAID ( ) POSTPAID ( )

8. SERVICE PROVIDERAIRCEL ( ) AIRTEL ( ) IDEA ( ) TATA DOCOMO ( ) VODAFONE ( )

BSNL ( ) OTHERS( )

9.

HOW MUCH ON AVERAGE YOU SPEND ON MOBILE RECAHRGE OR BILL EACH MONTH?

Rs.10-50 ( )

Rs.50-100 ( )

Rs.100-200 ( )

Rs.200-500 ( )

Rs.500-above ( )


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10.WHAT VALUE ADDED SERVICE YOU GENERALLY USE?DIALER TONES ( )

MMS ( )

MOBILE INTERNET ( )

MOBILE NEWS ( )

CRICKET ALERTS ( )

SUBSCRIPTIONS LIKE JOKES, ASTROLOGY, MOBILE RADIO ( )

OTHERS(please specify) :___________________

11.HOW MUCH TIME DO YOU SPENT ON MOBILE INTERNET PER WEEK?0-4 HRS ( ) 4-7 HRS ( ) 7-14 HRS ( ) ABOVE 14 HRS( )

12.HOW MUCH MONEY YOU WOULD SPENT ON MOBILE INTERNET?Rs.0-5 ( )Rs.5-10 ( )

Rs.10-50 ( )

Rs.50-100 ( )

Rs.100-200 ( )

Rs.200-above ( )

13.ARE YOU AWARE OF 3G SERVICES?YES ( ) NO ( ) SOMEWHAT ( )

14.HOW YOU KNOW ABOUT 3G SERVICES?WORD OF MOUTH ( )SERVICE PROVIDER ITSELF ( )ADVERTISEMENTS(TV &NEWSPAPER) ( )OUTDOOR ADVERTISEMENTS ( )IF OTHER, SPECIFY __________________

15.ARE YOU CURRENTLY USING 3G SERVICES?YES ( ) NO ( )

16. IF NO, THEN ARE YOU PLANNING TO SHIFT TO 3G IN NEAR FUTURE ?YES ( ) NO ( )

17.HOW MUCH MONEY YOU ARE WILLING TO SPEND ON 3G SERVICES?Rs.0-5 ( )

Rs.5-10 ( )

Rs.10-50 ( )


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Rs.50-100 ( )

Rs.100-200 ( )

Rs.200-above ( )

18.WHICH OF THE FOLLOWING 3G VALUE ADDED SERVICES DO YOU KNOW?FRIEND FINDER ( )POCKET LEARNING ( )LOCAL SEARCH ( )VOICE UPDATES IN FACEBOOK ( )MOBILE NEWSPAPER ( )MUSIC ON THE GO ( )SUPER WEEK ( )VIDEO TALKIES ( )OTHERS(please specify): _______________________

19.RATE THE FOLLOWING FEATURES OF 3G ACCORDING TO YOUR PREFERENCE?(Lowest preference-1 and highest preference- 5. You can select multiple features to have

same preference )

SERVICES 1 2 3 4 5

HIGH SPEED

INTERNET

BROWSING

VIDEO CALLING

LIVE TV

GPS LOCATION

FINDER

VIDEO, MUSIC

DOWNLOADING

ONLINE

GAMING

ONLINE

PAYMENT OFBILLS,TICKET

BOOKING


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20.How will you rate the attributes below that affect your decision for choosing a particular 3Gservice provider? (Tick according to your priority. you can select same priority for different

attributes)

LEAST SIGNIFCANT SIGNIFICANT HIGHLY SIGNIFICANT

TARIFF CHARGES

CALL SIGNAL QUALITY

OTHER ADDED

SERVICES(Eg:friend

finder, pocket

learning)

ADVERTISEMENTS

Collabration of service

providers and mobile

makers (eg:aircel+i-

phone,

airtel+blackberry)

21.ANY FURTHER SERVICES YOU EXPECT FROM 3G SERVICES?(please use the boxbelow to writeyour suggestions)

Date post:	05-Apr-2018
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Aircel Project Report-ALIN ANDREWS

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