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AR5 outreach in Norway - approach

Date post: 12-Apr-2017
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AR5 outreach in Norway - approach 2012: Focal point and authors’ institutions agree on communications and outreach co-operation For every WG report + Syntheshis Report Pre-launch seminar explaining issues (two weeks ahead) Report launch in parallel w/ international press conference Fact sheets in Norwegian language ready at launch IPCC authors presenting the material, focal point = facilitator All seminars streamed live via the internet Translated official IPCC videos to Norwegian & published Contributed to international IPCC AR5 outreach Many other AR5-based communications and outreach initiatives, including MET Office’ “Weather Forecast for 2050”
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Page 1: AR5 outreach in Norway - approach

AR5 outreach in Norway - approach 2012: Focal point and authors’ institutions agree on communications and outreach

co-operation For every WG report + Syntheshis Report

– Pre-launch seminar explaining issues (two weeks ahead)– Report launch in parallel w/ international press conference– Fact sheets in Norwegian language ready at launch– IPCC authors presenting the material, focal point = facilitator– All seminars streamed live via the internet– Translated official IPCC videos to Norwegian & published

Contributed to international IPCC AR5 outreach Many other AR5-based communications and outreach initiatives, including

MET Office’ “Weather Forecast for 2050”

Page 2: AR5 outreach in Norway - approach

AR5 outreach in Norway - results

100-150 people attending pre-launch seminars and launches 500 – 1500 people following live stream Extensive media coverage, incl. live broadcast from launches IPCC videos seen by 30-50 000 people 18 fact sheets and one booklet in Norwegian language

– Used by media and schools Norwegian “climate sceptics” lost much of their influence

after AR5


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