William Adams March 15, 1975Known as will.i.am

An American rapper, singer-songwriter, entrepreneur, voice actor, actor, DJ, record producer, and philanthropist, best known as one of

the founding members of the hip hop/pop band, The Black Eyed Peas.

Seven Grammy Awards

Eight American Music Awards

A Billboard Music Award

A Teen Choice Award Two MTV Video

Music Awards Three World Music

Awards all won with the Black Eyed Peas

4 Solo Albums

Music Producer

Will.i.am has produced music with major pop artists such as Michael

Jackson, Justin Bieber, Britney Spears, Cheryl Cole, Miley Cyrus, Usher, Lady

Gaga and Rihanna.

Black Eyed Peas

A major pop group of the 2000s, Black Eyed Peas rose to fame with their

album Elephunk in 2003, and went on to obtain 7 albums and over 42 million

record sales.

FilmsListed below, are some popular kids films that Will.i.am has produced,

created and sang music for. They are kids films and therefore will most likely

be listeners of the pop genre.

PersonalityO Will.i.am has appeared as a judge on the

Voice UK & Australia as himself and has come across and funny, kind, hard working, experienced and nurturing.

O He has appeared on TV talk shows such as Alan Carr’s Chatty Man, in which he came across as fun and made the audience laugh.

O Will.i.am is frequently snapped in clothes of an extravagant style, such as studded clothes and shades and black capes. His style shows that he is unique, modern, young and cool.

Our music videoOverall, Will.i.am can be recognised as one of the modern kings of the pop genre, and

therefore we will embed as many conventions of pop into our music video.

Will.i.am is an extremely humorous person so we will also include modern day humour

in our video.Finally, Will.i.am is very stylish and conforms to the norms of the teenage generation, so we will apply our video them and appoint

the youth as our target audience.