AGE: 15-25

MUSIC: Alternative, Rock, Metal, Punk, Rap. Anything not ‘Mainstream’.

INTERESTS: Socialising with friends, Converts, movies, outdoor adventures, skating, biking, nights in, social media.

GROUPS: Nerds, Emo’s, Hardcore, Skaters, Scene kids, Young Alts, Real Gamers, Hipsters, Indie scenester’s and Tumblr Kids.

FAVOURITE SHOPS: Ledge, Top Shop, Urban Outfitters, American Apparel, Hot Topic, Grinde Store.TV SHOWS:

Adventure Time, Family Guy, The Big Bang Theory, The IT Crowd, Game Of Thrones.

•DANIEL BATES, 17

•SIAN PAGE, 18

Long HairOften

wears a Hat.

Ear Stretchers.

Facial Piercings.

Often wears band Tshirts.

Colourful or dark hair.

Dark, heavy makeup.

Alternative clothing.

Jewellery

•Likes to stand out and look unique compared to those around them with how they dress and accessorise.

TO CONCLUDE: The main audience for my media product would be teens similar to Dan and Sian ranging from the age 10 onwards. This is because this group will be most likely to be socialising out of school or work and would enjoy the adrenaline and upbeat nature of the genre. Their alternative outlook on society would make them a perfect audience as the loud and disturbed sounds would build adrenaline and give them a social group to attend gigs and festivals with.