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BEYOND THE BOOKING Breffni Horgan Head of Product & Design Hostelworld Group
BEYOND THE BOOKINGBreffni HorganHead of Product & DesignHostelworld Group
ABOUT HOSTELWORLDHOSTELWORLD IS THE GLOBAL LEADER IN ONLINE HOSTEL RESERVATIONS:
170COUNTRIES
33,000PROPERTIES
19LANGUAGES
3MAJOR BRANDS
HOSTELS OFTEN GET A BAD RAP
A LACK OF PRIVACY, CLEANLINESS & SECURITY
OFTEN NOISY AND ONLY FOR YOUNG PEOPLE
NOVOTEL AMSTERDAM
HOSTELMAVERICK BUDAPEST
HOSTEL CASA GRACIABARCELONA
HOSTEL GENERATOR
VENICE
HOSTEL SAFESTAYLONDON
HOSTEL PLUS BERLIN
OUR CUSTOMERS ARE YOUNG, GLOBAL CITIZENS…
90% ARE <35 YEARS OLD
32% EMPLOYED 32% STUDENT 14% TAKING A GAP YEAR
SOCIALMOBILEGLOBAL
OUR CUSTOMERS
4 or more Leisure trips per
customer (vs. 26% for all travellers*)
61%Spend more on
Travel than average tourist*
42%
spend priority for Hostel Travellers
(vs.#5 for all Travellers**)
#1TravelStay > 2 weeks
39%
Stay > 3 weeks38%
Our customers- Passionate Travellers
APP & MOBILE SHARE OF OVERALL BOOKINGS
2016
49% BOOKINGS ON MOBILE!
4% 7%15%
20%4%
14%
16%
19%
0%5%10%15%20%25%30%35%40%45%
2012 2013 2014 2015Apps Mobile
RECOGNITION
72%NPS
DREAMING PLANNING BOOKING EXPERIENCING SHARING
WHAT WE KNEW
CUSTOMER LOCATION HOSTEL CONTEXT
WHAT WE DIDN’T KNOW
WEATHER THINGS TO DO PLACES TO EAT
HOSTEL CUSTOMERS AREN’T YOUR AVERAGE TOURISTSTHEY ARE AN OPEN-MINDED, SPONTANEOUS AND ENERGETIC BUNCH WHO CRAVE ADVENTURES, NOT SOUVENIRS. THEY WANT TO IMMERSE THEMSELVES IN UNKNOWN CULTURES, NOT JUST OBSERVE THEM. THEY WANT TO TAKE HOME UNFORGETTABLE STORIES, THE KIND YOU CAN’T MAKE UP.
API PARTNERSHIPS
MAY 2016LAUNCHED MY TRIPS FROM HOSTELWORLD
RESULTS
82%56%
FEEDBACK
“Whilst in Athens I saw there was a nice bar near by so I went and checked it out. Had a great time!”
“My Trips was great as it combined all the information I'd normally have to get from different apps.”
“I visited all places suggested by the my trips function like Charles bridge, astronomical clock etc. It was almost a itinerary for Prague which was really helpful.”
WHAT WE KNOW
CUSTOMER LOCATION HOSTEL CONTEXT
OTTAWA JAIL HOSTEL, OTTAWA, CANADAVINTAGE HOSTEL, PARIS, FRANCE
WOMBAT’S, BUDAPEST, HUNGARY HI HOSTEL, AUSTIN, USA
HOSTELNOTICEBOARDDec 16 launched
50 Cities
iOS & AndroidEnglish Language
HOSTEL INBOX MOBILE APPS
Hostels can create, update and delete events via inbox
Customer see the hostel events in the ‘My Trips’ screen
HOW IT WORKS
RESULTS
92%24%
OUR CUSTOMER FEEDBACK
KEY TAKEAWAYS
PARTNERSHIPS CUSTOMERS CONTEXT
