Marianist SchoolsCommunicating a great brand

More students

More money

What do parents want from a high school?They want their kids to be:

• Welcomed, loved, nurtured

• Formed in faith

• Challenged

• Prepared

What do donors want from a high school?They want:

• An entity they can believe in

• Their $$$ to be used well

• A sense of belonging

The Marianist brand Helps you address these desires …

• Warmth, community, family spirit

• Tradition of academic excellence

• Well-established “parent company”

• Adds depth to your school brand

What is a “brand”?

• Our personality, image

• How we identify who we are

• How others perceive us

Why bother with a brand?

It explains who we are– To us

– To the outside world

Matthew 5:15

Why now, why you?

• Sponsorship initiative

• In the beginning was the Word

• Precede presidents/principals meeting

• The year ahead!

What are the Marianists asking of you?

• Make sure Marianist is part of your

brand

• Use it to sell your school

What does that look like?

• Use of logos and taglines

• On website, print, advertising

• Standard copy for web

Logos

• New options

• Use what fits/works in context

Logo options

#1

Logo options

#2

Logo options

#3

For each logo

• Vertical and horizontal versions

• Color, black and reverse

• Jpg, eps, gif and png versions

Use with care

• Consistent visual identity

• Use it, don’t abuse it!

Rules

• Use right logo for application

Rules

• Do not stretch or compress

!

Rules• Leave intact – don’t change typeface

or shift elements

Rules• Don’t superimpose on other graphics

Rules• In general, don’t use elements

separately

Please end use

Armed and ready• Disk with all versions

• Includes graphic standards –

please review!

• Share, but request review

Taglines• A Catholic school in the Marianist tradition

• A Catholic, Marianist school

• Proud to be a Marianist school

• Educating young men in the Marianist tradition

• A Marianist college preparatory school

Do I always have to use?

• No, but ….

• Use judgment

• Recognize value

Standard website copy

• About Marianists

• About Chaminade

• Will be emailed to you

When?

• On homepage - by 1/1/14

• Print - as new pieces are created

• Advertising - now

The Marianist brand

• Warmth, family spirit, community

• Academic excellence

• CMEs

It’s great to be a Marianist school!

• Take advantage of the brand

• Use in all promotions

• Carry the torch!

Your school’s brand

Is made stronger by the Marianist brand!

Brand your school as Marianist