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Branding Strategies - Godrej

Date post:22-Oct-2014
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Description:
Explanation of various Branding Strategies that can be adopted using Godrej as an example in India
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Branding Strategies

Branding Strategies

Group Members:Saloni MehraUrvashi AthavaleQais HuseinSheikh Rehmatullah

Company Chosen

Brand in focus Cinthol

Same name; Same category

Cinthol Soap

Cinthol Deo Soap

STRATEGY 1 Line Extension

Same name; Same category

Cinthol Cool Soap

STRATEGY 1 Line Extension

Same name; Separate category

Cinthol Soap

Cinthol Talcum Powder

STRATEGY 2 Brand Extension

Same name; Separate category

Cinthol Deo Spray

Cinthol Shower Gel

STRATEGY 2 Brand Extension

Separate name; Same category

No. 1 Soap

Cinthol Soap

STRATEGY 3 Multi Branding

Separate name; Same category

Fair Glow Soap

Vigil Soap

STRATEGY 3 Multi Branding

Separate name; Separate category

Cinthol Soap

Good Knight Mosquito Repellent

STRATEGY 4 New Unique Branding

Separate name; Separate category

Ezee Liquid Detergent

Aer Air Freshner Spray

STRATEGY 4 New Unique Branding

FMCG

Personal Wash

CINTHOL

iLine Extension

Brand Extension

Multi Branding

New Unique Branding

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