Date post: | 22-Jan-2018 |
Category: |
Business |
Upload: | caixa-geral-depositos |
View: | 159 times |
Download: | 5 times |
SHARE YOUR WORLD!
232 million
Was the number of international migrants worldwide, in 2013. The majority of migrants cross borders in search of better economic and social opportunities.
1) Migrants/refugees and anyone in risk of isolation or social exclusion
2) anyone interested in languages, cultures or diversity. TARGET CLIENT
SPEAK is a language and culture exchange program where anyone can apply to learn any language and culture
and/or to teach their language and culture. The result is a set of courses where we have locals and migrants learning
and teaching languages and cultures.
HOW DOES IT WORK?
Breaks language barriers
Creates opportunities for people to meet
Fátima and David teaching arabic language and culture
Participants organize events complementing the learning experience
HOW DOES IT WORK?
On
line2
Off
line The organization of the classes,
application processes, attendance management, and more, is online but the teaching, learning and sharing experience is offline (Online2Offline model). Automation enables scalability.
OUR ONLINE PRODUCT (automation):
1) allows us to create, in any city, a language and culture exchange experience between migrants, refugees and locals that breaks language barriers, helps migrants and promotes multilingualism and equity among all.
2) supports the local language and culture exchange experience that happens offline, in the real world, with ready-to-use teaching materials, systematized methodology, management of enrollment processes, events, payments and classes, and a back-office for local project managers/ambassadors.
3) empowers our community online, as it aggregates all the participants giving them individual and interactive profiles. With a state-of-the-art design, it enables our community to connect online, to share their learnings, help each other and keep up-to-date with SPEAK.
CAN YOU SHOW ME THE PRODUCT?
The website is responsive and is cross-platform ready.
The Sani Family
This family had no friends or network. Fatema and her husband applied to SPEAK to learn Portuguese and they also volunteered to teach Arabic. They not only learned Portuguese but they also made friends at SPEAK - they are not alone anymore. Today, Fatema has a job that was offered by a business woman she met at SPEAK.
Meet AlinaAlina is from Ukraine, she was living alone in Portugal with no friends or family. She applied to SPEAK to learn Spanish and she also volunteered to teach Russian. In SPEAK, Alina learned Spanish, improved her Portuguese but she also made her best friends, the ones who took care of everything when she needed the most, when she was at the hospital, when she needed sponsors to rent a house and so much more.
BUSINESS OPPORTUNITY
MARKET SIZE & TARGET CLIENT
232 million
Was the number of international migrants worldwide, in 2013. The majority of migrants cross borders in search of better economic and social opportunities.
1.5B Are learning a foreign language. Only in the US, 5M are paying more than 500$ to learn a language.
35B $ Market size of the global language service is > 25 Billion US Dollars.
1) Migrants/refugees and anyone in risk of isolation or social exclusion
2) anyone interested in languages, cultures or diversity. TELL US ABOUT YOUR CLIENTS:
BUSINESS MODEL - Key Revenue Streams
Participants that are just learning and not teaching are charged a fee of 25€ that includes:
tested in 2015
ENROLLMENT FEE
1 lesson per week
Total: 18 hours
4 - 15 students per class
Access to exclusive events(organized by SPEAK community)
PUBLIC SECTOR
Recurring revenue stream where we are hired by the public sector to support the local migrant community through the SPEAK methodology. Clients such as:
STA
TU
S
tested in 2015
STA
TU
S
1287applications
3743participants
74countries
represented
14languages
IN 2015
Cascais
Lisbon
Leiria
Coimbra
Porto
MARKETING APPROACH
HOW DO YOU COMMUNICATE WITH YOUR TARGET?
● Building relationships with organizations that interact with this target such as, Embassies, Charities, City Halls, International Schools, Universities and large enterprises - they redirect our target to SPEAK because they see the added value to their clients/beneficiaries.
● Online marketing: mainly we do search engine marketing and Facebook marketing.
Having said that, we focus on product, and we have seen the power of referrals in 2015. Growth paid model can be complemented by a viral one leveraging a quality product.PRODUCT
AWARDS
SPEAK was featured by:
SPEAK impact and business model were recognized/distinguished by these institutions:
SHARE YOUR WORLD!
www.speak.social