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Caixa Empreender Award 2016| Digital - Speak

Date post: 22-Jan-2018
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SHARE YOUR WORLD!
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Page 1: Caixa Empreender Award 2016| Digital - Speak

SHARE YOUR WORLD!

Page 2: Caixa Empreender Award 2016| Digital - Speak

232 million

Was the number of international migrants worldwide, in 2013. The majority of migrants cross borders in search of better economic and social opportunities.

1) Migrants/refugees and anyone in risk of isolation or social exclusion

2) anyone interested in languages, cultures or diversity. TARGET CLIENT

Page 3: Caixa Empreender Award 2016| Digital - Speak

SPEAK is a language and culture exchange program where anyone can apply to learn any language and culture

and/or to teach their language and culture. The result is a set of courses where we have locals and migrants learning

and teaching languages and cultures.

HOW DOES IT WORK?

Page 4: Caixa Empreender Award 2016| Digital - Speak

Breaks language barriers

Creates opportunities for people to meet

Page 5: Caixa Empreender Award 2016| Digital - Speak

Fátima and David teaching arabic language and culture

Page 6: Caixa Empreender Award 2016| Digital - Speak

Participants organize events complementing the learning experience

Page 7: Caixa Empreender Award 2016| Digital - Speak

HOW DOES IT WORK?

On

line2

Off

line The organization of the classes,

application processes, attendance management, and more, is online but the teaching, learning and sharing experience is offline (Online2Offline model). Automation enables scalability.

OUR ONLINE PRODUCT (automation):

1) allows us to create, in any city, a language and culture exchange experience between migrants, refugees and locals that breaks language barriers, helps migrants and promotes multilingualism and equity among all.

2) supports the local language and culture exchange experience that happens offline, in the real world, with ready-to-use teaching materials, systematized methodology, management of enrollment processes, events, payments and classes, and a back-office for local project managers/ambassadors.

3) empowers our community online, as it aggregates all the participants giving them individual and interactive profiles. With a state-of-the-art design, it enables our community to connect online, to share their learnings, help each other and keep up-to-date with SPEAK.

Page 8: Caixa Empreender Award 2016| Digital - Speak

CAN YOU SHOW ME THE PRODUCT?

The website is responsive and is cross-platform ready.

Page 9: Caixa Empreender Award 2016| Digital - Speak

The Sani Family

This family had no friends or network. Fatema and her husband applied to SPEAK to learn Portuguese and they also volunteered to teach Arabic. They not only learned Portuguese but they also made friends at SPEAK - they are not alone anymore. Today, Fatema has a job that was offered by a business woman she met at SPEAK.

Page 10: Caixa Empreender Award 2016| Digital - Speak

Meet AlinaAlina is from Ukraine, she was living alone in Portugal with no friends or family. She applied to SPEAK to learn Spanish and she also volunteered to teach Russian. In SPEAK, Alina learned Spanish, improved her Portuguese but she also made her best friends, the ones who took care of everything when she needed the most, when she was at the hospital, when she needed sponsors to rent a house and so much more.

Page 11: Caixa Empreender Award 2016| Digital - Speak

BUSINESS OPPORTUNITY

Page 12: Caixa Empreender Award 2016| Digital - Speak

MARKET SIZE & TARGET CLIENT

232 million

Was the number of international migrants worldwide, in 2013. The majority of migrants cross borders in search of better economic and social opportunities.

1.5B Are learning a foreign language. Only in the US, 5M are paying more than 500$ to learn a language.

35B $ Market size of the global language service is > 25 Billion US Dollars.

1) Migrants/refugees and anyone in risk of isolation or social exclusion

2) anyone interested in languages, cultures or diversity. TELL US ABOUT YOUR CLIENTS:

Page 13: Caixa Empreender Award 2016| Digital - Speak

BUSINESS MODEL - Key Revenue Streams

Participants that are just learning and not teaching are charged a fee of 25€ that includes:

tested in 2015

ENROLLMENT FEE

1 lesson per week

Total: 18 hours

4 - 15 students per class

Access to exclusive events(organized by SPEAK community)

PUBLIC SECTOR

Recurring revenue stream where we are hired by the public sector to support the local migrant community through the SPEAK methodology. Clients such as:

STA

TU

S

tested in 2015

STA

TU

S

Page 14: Caixa Empreender Award 2016| Digital - Speak

1287applications

3743participants

74countries

represented

14languages

IN 2015

Cascais

Lisbon

Leiria

Coimbra

Porto

Page 15: Caixa Empreender Award 2016| Digital - Speak

MARKETING APPROACH

HOW DO YOU COMMUNICATE WITH YOUR TARGET?

● Building relationships with organizations that interact with this target such as, Embassies, Charities, City Halls, International Schools, Universities and large enterprises - they redirect our target to SPEAK because they see the added value to their clients/beneficiaries.

● Online marketing: mainly we do search engine marketing and Facebook marketing.

Having said that, we focus on product, and we have seen the power of referrals in 2015. Growth paid model can be complemented by a viral one leveraging a quality product.PRODUCT

Page 16: Caixa Empreender Award 2016| Digital - Speak

AWARDS

SPEAK was featured by:

SPEAK impact and business model were recognized/distinguished by these institutions:

Page 17: Caixa Empreender Award 2016| Digital - Speak

SHARE YOUR WORLD!

www.speak.social


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