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Esmeralda 288 Piso 5to.
(C1035ABF) Buenos Aires / Argentina
Phone Nº: (54 11) 4326 7828 / 4393 3214 / 6632 7400
Fax: (54 11) 4326 0551
WHOWE ARE
Nueva Comunicación is a company specialized in corporate
strategic communication that provides consulting and
management services to public and private organizations in
the consumption, transportation, utilities, energy, finance,
insurance and pension system, education, health,
entertainment and technology sectors.
We draw on our extensive work and management experience to foresee what others cannot and get ahead with original proposals and actions that add value and content to each new communications project we undertake together with our clients.
With over 25 years of presence in the Argentine market, we are the main press and public relations consultant in Argentina in terms of client portfolio, turnover and background.
OURMISSION
To help build, strengthen and support our
clients’ image and reputation, providing
communication strategies and tactics that
meet their needs based on a thorough
understanding of the media reality and the
current political, economic and social
situation.
www.nuevacom.com.ar OUR OFFICES
> Media Training
We boast actual executive experience in crisis management, having advised businesses as well as the Government during the main communication crises occurred in Argentina in the past twenty years.
The communication decisions adopted by a company today will shape the profile and course of its corporate communication tomorrow. Strategic communication planning is a complex but essential process which Nueva Comunicación undertakes jointly with its clients, considering different variables and scenarios.
Nueva Comunicación has been at the forefront of issues worthy of national attention, acting as a consultant to national and foreign companies, business chambers, and public and private organizations. We have extensive experience in issues management, public affairs, lobbying, media relations and market research.
Businesses increasingly need their employees to contribute initiatives and creativity, and they cannot afford to waste the enormous intellectual, dynamic and capacity potential of their staff as a whole. We are experienced in developing creative strategies to influence the internal public into attitudes and behaviors aligned with organizational values.
Being trained in communication does not mean speaking indiscriminately, but rather controlling information and knowing what, how and when to respond so as to preserve brand image and enhance corporate reputation. The work plan designed by Nueva Comunicación envisages the implementation of various capacity-building and training programs targeted at the different management levels in order to develop spokespersons’ communication skills, help them strengthen the corporate message, improve their body language and provide the contents necessary to cement the company-media relationship.
We are widely experienced in designing and carrying out actions for political campaigns, using research, planning, management and communication techniques to that end.
• Institutional message and political speech writing. • Schedule management. • Journalistic material production. • Training and advice for spokespersons. • Linkages with the local, provincial and national press. • Coordination of meetings and interviews. • Electoral communication. • Governmental communication strategy. • Definition of core communication concepts. • Public image.
At Nueva Comunicación, we are aware that the growth of social networks and the use of new technologies have imposed changes that will eventually eliminate the current dissociation between digital identity and real-world identity. This creates the pressing need to assess and improve virtual contents linked to our clients’ brands.
Nueva Comunicación is a company with a comprehensive communication vision, producing ideas for both the mass public and internal audiences. This division has been established to develop an innovative production model for planning promotions, big launches, events and mega-events, with the aim of finding need-specific solutions: • Creating new presentation formats. • Developing original content that will surprise the public. • Optimizing costs while multiplying resources and resolution skills.
• Home probabilistic analysis and studies of users/consumers/citizens.• Micro-social research techniques.• Corporate image studies.• Brands/Products. • Leader-Track studies (Study consisting of interviews to opinion leaders and think tanks in a given society about market, society and political issues).• Surveys.• Market research. • Quantitative and qualitative techniques.• National and international infrastructure.• Home focus groups.• Focus Groups.
> Crisis Management and Crisis Communication Management
> Public Affairs and Government Relations
MARKET RESEARCHAND ANALYSIS
Through our brand PR actions—brand activation with celebrities, interventions in public and private settings, partnership building with strategic actors, among others—we have achieved a differential position by developing consumption that forge an affective bond between the consumer and our clients’ brands.
> Brand PR
> Creativity
> Internal Communication
> Strategic Communication Planning
CSR is part of many companies’ strategic decisions. The CSR strategy builds customer loyalty, attracts new clients and creates human and social capital. At Nueva Comunicación, we know how to give value and media visibility to CSR stories and their protagonists. We also have actual experience as CSR program managers and developers for our clients.
> Corporate Social Responsibility
> Polítical Marketing
> Digital Identity Management on the Internet
> Event Planning
At Nueva Comunicación we are always developing new ideas, creativity being the cornerstone and driver of advertising communication. We are committed to accompanying our clients and working towards the development of innovative strategies that will yield memorable results. With the puzzle falling into place, our customers achieve the positionthey aspire to attain.
• Advertising creativity and strategy development.• Concept and aesthetics development.• Brand/product/service communication.
> Corporate Image• Logotypes, institutional stationery, corporate identity manual.• Institutional brochures and publications.
> Graphic Design• Graphic and editorial material design and development.• Brochures, bi-fold and tri-fold leaflets, flyers, posters and magazines.
> Multimedia Design • Web sites, banners and online publications.• Newsletters, flyers and digital cards.
> Planning and Strategy • Media planning.• Print, audiovisual and digital media campaigns.
ADVERTISING
WHAT WE DO
> Press and Public Relations Management
• Financial Communication • Consumption • Education and Entertainment• Industry & Corporate Sector • Health. • Technology
Nueva Comunicación has extensive experience in press design and management throughits various areas of expertise. We strive to be leaders in each of them:
w w w . n u e v a c o m . c o m . a r
THE NEW HORIZON
WHAT WE DO
IMPLICATIONS AT THE PR LEVEL> MORE PERSONALIZED COMMUNICATIONS.
> GLOBAL COMMUNICATIONS MANAGEMENT.
> BRAND SUPER-SPECIALIZED PRACTICES.
> INTERACTIVE & ONLINE COMMUNICATION.
A NEW SCENARIO > VARIETY OF AUDIENCES.
> GLOBALIZATION.
> SUPER-SPECIALIZATION.
> GROWING INTERNET IMPLICATIONS AT THE PR LEVEL.
> HEADQUARTERS IN BUENOS AIRES Esmeralda 288 5to. piso (C1035ABF) Phone No.: (5411) 6632-7400 [email protected]
> OFFICES IN ROSARIO (PROVINCE OF SANTA FE) Tucumán 1468 (S2000AML) Rosario Phone No.: (540341) 448-1403 www.ncwsblog.com.ar
w w w . n u e v a c o m . c o m . a r
AND PUBLICRELATIONS
CONSULTANCYIN CORPORATE IDENTITY AND COMMUNICATION
POLITICAL
PRESS
COMMUNICATION
> REPRESENTATION IN ASUNCIÓN (PARAGUAY) Biedermann Publicidad Alejo García 2589 Asunción, Paraguay Phone No.: (00595) 214 24280 www.biedermann.com.py
> REPRESENTATION IN MONTEVIDEO (URUGUAY) Nueva Comunicación Ellauri 1212 bis (11300) Montevideo, Uruguay Phone No.: (00598) 2707 99 57 [email protected]
HORIZONA NEW SCENARIO
OUR MISSION To help build, strengthen and support our clients’ image
and reputation, providing communication strategies and
tactics that meet their needs based on a thorough
understanding of the media reality and the current political,
economic and social situation.
WE DO
Our clients rely on an effective and dynamic team, trained to implement the most suitable communication strategies that help optimize efforts and maximize results, providing the best integrated press, public relations, marketing and advertising communications solution.
WHAT WE DO
CAMPAÑAS DE
BARILOCHE-EMPROTUR (ENTE MIXTO DE PROMOCIÓN TURÍSTICA)CLIENTE
> Revista Go
> Subí que te llevo
BARILOCHE-EMPROTUR (ENTE MIXTO DE PROMOCIÓN TURÍSTICA)CLIENTE
> Diario La Nación-Turismo
> Revista Go
BARILOCHE-EMPROTUR (ENTE MIXTO DE PROMOCIÓN TURÍSTICA)CLIENTE
> Diario Página 12
> Revista Latitud 2000
BARILOCHE-EMPROTUR (ENTE MIXTO DE PROMOCIÓN TURÍSTICA)CLIENTE
> Diario Página 12 > Diario Página 12
> Turismo Online
BANCO CITICLIENTE
> Revista Mercado
> Diario La Nación
> Revista El Cronista
BANCO CITICLIENTE
> Diario Ambito Financiero
> Diario La Nación
> Diario El Cronista
ETI EXPO TURISMO DE INVIERNOCLIENTE
> Revista La Prensa - Turismo> Revista La Prensa - Turismo
ETI EXPO TURISMO DE INVIERNOCLIENTE
> Diario El Cronista Comercial
> Diario La Capital
ETI EXPO TURISMO DE INVIERNOCLIENTE
> Diario La Voz del Interior
> Periódico Mensajero
> Diario La Nación
FALABELLACLIENTE
> Revista Shop> Revista Shop
FALABELLACLIENTE
> Revista Luz> Revista Luz
FALABELLACLIENTE
> Revista Ohlalá!> Revista Ohlalá!
FALABELLACLIENTE
> Diario La Nación> Diario La Nación
> Diario Página12
FRIGORÍFICO PALADINICLIENTE
> Revista Fortuna
> Diario El Argentino
> Revista Fortuna
FRIGORÍFICO PALADINICLIENTE
> Revista Veintitrés > Diario El Argentino
GA.MACLIENTE
> Revista Cosmopolitan
> Revista Woman Health
GA.MACLIENTE
> Revista Vanidades
> Revista Shop
GA.MACLIENTE
> Revista Noticias
> Revista La Nación
LABORATORIOS TEMIS LOSTALÓCLIENTE
> Diario BAE
> Revista Carta de Publicidad > Revista Cosmopolitan > Revista Veintitres
> Revista Fortuna
LA RURAL PREDIO FERIAL DE BUENOS AIRESCLIENTE
> Revista Clase Ejecutiva > Revista Genios
> Diario Clarin
PANAMERICANO BUENOS AIRES HOTEL & RESORTCLIENTE
> Revista Gente > Revista Gente> Revista Caras
> Revista Joy
PANAMERICANO BUENOS AIRES HOTEL & RESORTCLIENTE
> Revista Fortuna> Diario Buenos Aires Herald
> Revista Huespedes > Diario Perfil
S.C. JOHNSON & SONCLIENTE
> Revista Comments Express > Revista Comments Express
> Revista El Federal > Diario Clarin
SENASA (SERVICIO NACIONAL DE SANIDAD Y CALIDAD AGROALIMENTARIA)CLIENTE
SODIMACCLIENTE
> Revista Materiales para la Construcción> Revista Fortuna
SODIMACCLIENTE
> Diario La Nación
> Diario Buenos Aires Económico
> Revista Equipamientos & Servicios
TAM LINHAS AEREASCLIENTE
> Revista Noticias > Buenos Aires Herald
TAM LINHAS AEREASCLIENTE
> Diario La Prensa > Diario El Cronista
TAM LINHAS AEREASCLIENTE
> Revista Destinos
> La Agencia de Viajes
> Ámbito Financiero
TAM LINHAS AEREASCLIENTE
> Revista Air Market > Diario El Cronista Comercial
TAM LINHAS AEREASCLIENTE
> Periódico Report > Revista Alas
> Revista Prensa Económica
TAM LINHAS AEREASCLIENTE
> Revista La Agencia de Viajes > Revista Buenos Viajes
TRILENIUM CASINOCLIENTE
> Diario Clarin> Revista El Federal
> Diario Clarin
THE MBA TOURCLIENTE
> Revista Noticias
< Revista Management
THE MBA TOURCLIENTE
> Revista Fortuna
> Diario Clarín
> Diario La Nación
VERISIGNCLIENTE
< Revista Cosmopolitan
< Revista Ohlalá!
VERISIGNCLIENTE
> Revista Technology > Revista Fortuna
> Revista Pymes
VERISIGNCLIENTE
> Revista Fortuna
> Diario Bae
> Diario Uno (Mendoza)
Esmeralda 288 Piso 5to.
(C1035ABF) Buenos Aires / Argentina
Phone Nº: (54 11) 4326 7828 / 4393 3214 / 6632 7400
Fax: (54 11) 4326 0551
WHOWE ARE
Nueva Comunicación is a company specialized in corporate
strategic communication that provides consulting and
management services to public and private organizations in
the consumption, transportation, utilities, energy, finance,
insurance and pension system, education, health,
entertainment and technology sectors.
We draw on our extensive work and management experience to foresee what others cannot and get ahead with original proposals and actions that add value and content to each new communications project we undertake together with our clients.
With over 25 years of presence in the Argentine market, we are the main press and public relations consultant in Argentina in terms of client portfolio, turnover and background.
OURMISSION
To help build, strengthen and support our
clients’ image and reputation, providing
communication strategies and tactics that
meet their needs based on a thorough
understanding of the media reality and the
current political, economic and social
situation.
www.nuevacom.com.ar OUR OFFICES
> Media Training
We boast actual executive experience in crisis management, having advised businesses as well as the Government during the main communication crises occurred in Argentina in the past twenty years.
The communication decisions adopted by a company today will shape the profile and course of its corporate communication tomorrow. Strategic communication planning is a complex but essential process which Nueva Comunicación undertakes jointly with its clients, considering different variables and scenarios.
Nueva Comunicación has been at the forefront of issues worthy of national attention, acting as a consultant to national and foreign companies, business chambers, and public and private organizations. We have extensive experience in issues management, public affairs, lobbying, media relations and market research.
Businesses increasingly need their employees to contribute initiatives and creativity, and they cannot afford to waste the enormous intellectual, dynamic and capacity potential of their staff as a whole. We are experienced in developing creative strategies to influence the internal public into attitudes and behaviors aligned with organizational values.
Being trained in communication does not mean speaking indiscriminately, but rather controlling information and knowing what, how and when to respond so as to preserve brand image and enhance corporate reputation. The work plan designed by Nueva Comunicación envisages the implementation of various capacity-building and training programs targeted at the different management levels in order to develop spokespersons’ communication skills, help them strengthen the corporate message, improve their body language and provide the contents necessary to cement the company-media relationship.
We are widely experienced in designing and carrying out actions for political campaigns, using research, planning, management and communication techniques to that end.
• Institutional message and political speech writing. • Schedule management. • Journalistic material production. • Training and advice for spokespersons. • Linkages with the local, provincial and national press. • Coordination of meetings and interviews. • Electoral communication. • Governmental communication strategy. • Definition of core communication concepts. • Public image.
At Nueva Comunicación, we are aware that the growth of social networks and the use of new technologies have imposed changes that will eventually eliminate the current dissociation between digital identity and real-world identity. This creates the pressing need to assess and improve virtual contents linked to our clients’ brands.
Nueva Comunicación is a company with a comprehensive communication vision, producing ideas for both the mass public and internal audiences. This division has been established to develop an innovative production model for planning promotions, big launches, events and mega-events, with the aim of finding need-specific solutions: • Creating new presentation formats. • Developing original content that will surprise the public. • Optimizing costs while multiplying resources and resolution skills.
• Home probabilistic analysis and studies of users/consumers/citizens.• Micro-social research techniques.• Corporate image studies.• Brands/Products. • Leader-Track studies (Study consisting of interviews to opinion leaders and think tanks in a given society about market, society and political issues).• Surveys.• Market research. • Quantitative and qualitative techniques.• National and international infrastructure.• Home focus groups.• Focus Groups.
> Crisis Management and Crisis Communication Management
> Public Affairs and Government Relations
MARKET RESEARCHAND ANALYSIS
Through our brand PR actions—brand activation with celebrities, interventions in public and private settings, partnership building with strategic actors, among others—we have achieved a differential position by developing consumption that forge an affective bond between the consumer and our clients’ brands.
> Brand PR
> Creativity
> Internal Communication
> Strategic Communication Planning
CSR is part of many companies’ strategic decisions. The CSR strategy builds customer loyalty, attracts new clients and creates human and social capital. At Nueva Comunicación, we know how to give value and media visibility to CSR stories and their protagonists. We also have actual experience as CSR program managers and developers for our clients.
> Corporate Social Responsibility
> Polítical Marketing
> Digital Identity Management on the Internet
> Event Planning
At Nueva Comunicación we are always developing new ideas, creativity being the cornerstone and driver of advertising communication. We are committed to accompanying our clients and working towards the development of innovative strategies that will yield memorable results. With the puzzle falling into place, our customers achieve the positionthey aspire to attain.
• Advertising creativity and strategy development.• Concept and aesthetics development.• Brand/product/service communication.
> Corporate Image• Logotypes, institutional stationery, corporate identity manual.• Institutional brochures and publications.
> Graphic Design• Graphic and editorial material design and development.• Brochures, bi-fold and tri-fold leaflets, flyers, posters and magazines.
> Multimedia Design • Web sites, banners and online publications.• Newsletters, flyers and digital cards.
> Planning and Strategy • Media planning.• Print, audiovisual and digital media campaigns.
ADVERTISING
WHAT WE DO
> Press and Public Relations Management
• Financial Communication • Consumption • Education and Entertainment• Industry & Corporate Sector • Health. • Technology
Nueva Comunicación has extensive experience in press design and management throughits various areas of expertise. We strive to be leaders in each of them:
w w w . n u e v a c o m . c o m . a r
THE NEW HORIZON
WHAT WE DO
IMPLICATIONS AT THE PR LEVEL> MORE PERSONALIZED COMMUNICATIONS.
> GLOBAL COMMUNICATIONS MANAGEMENT.
> BRAND SUPER-SPECIALIZED PRACTICES.
> INTERACTIVE & ONLINE COMMUNICATION.
A NEW SCENARIO > VARIETY OF AUDIENCES.
> GLOBALIZATION.
> SUPER-SPECIALIZATION.
> GROWING INTERNET IMPLICATIONS AT THE PR LEVEL.
> HEADQUARTERS IN BUENOS AIRES Esmeralda 288 5to. piso (C1035ABF) Phone No.: (5411) 6632-7400 [email protected]
> OFFICES IN ROSARIO (PROVINCE OF SANTA FE) Tucumán 1468 (S2000AML) Rosario Phone No.: (540341) 448-1403 www.ncwsblog.com.ar
w w w . n u e v a c o m . c o m . a r
AND PUBLICRELATIONS
CONSULTANCYIN CORPORATE IDENTITY AND COMMUNICATION
POLITICAL
PRESS
COMMUNICATION
> REPRESENTATION IN ASUNCIÓN (PARAGUAY) Biedermann Publicidad Alejo García 2589 Asunción, Paraguay Phone No.: (00595) 214 24280 www.biedermann.com.py
> REPRESENTATION IN MONTEVIDEO (URUGUAY) Nueva Comunicación Ellauri 1212 bis (11300) Montevideo, Uruguay Phone No.: (00598) 2707 99 57 [email protected]
HORIZONA NEW SCENARIO
OUR MISSION To help build, strengthen and support our clients’ image
and reputation, providing communication strategies and
tactics that meet their needs based on a thorough
understanding of the media reality and the current political,
economic and social situation.
WE DO
Our clients rely on an effective and dynamic team, trained to implement the most suitable communication strategies that help optimize efforts and maximize results, providing the best integrated press, public relations, marketing and advertising communications solution.
WHAT WE DO
