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7/31/2019 Carat Media NewsLetter 649 Report
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CARAT MEDIA WEEKLY NEWSLETTER
No. 649
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Media Report
Media Report
2012
Image: FreeDigitalPhotos.net
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812
2012
17
2012
NBC
(seamless)
MOD4MOD
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0.50
0.68
0.390.45
0.660.78
0.540.65
0.170.24
0.14
0.31
0.0
0.5
1.0
1.5
2.0
2.5
3.0
TTV/ CTV/ CTS/ FTV/
2004 2008 2012
2004 0.51 616 18,251 85.9%
2008 0.66 675 19,566 90.1%
2012 0.21 554 15,407 69.9%
TTV/ 0.17 138 8,513 38.6%CTV/ 0.24 139 8,808 40.0%CTS/ 0.14 139 8,060 36.6%FTV/ 0.31 138 10,895 49.4%
Nielsen Arianna TA4+
MODHiNetemome2012
0.21554
69.9%138
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MOD
MOD2008
MOD218201215
40787%
VOD70
10876
MOD
MOD35-54+
MODMOD
MOD
MODELTAELTA(10+1+2D/3D)%
MOD
4-14 10 615-24 17 16
25-34 9 1135-44 20 2145-54 29 2855+ 15 17
27 33+ 21 23
+ 28 20+ 24 25
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+728
4
8288
+
Google Insights for Search
0
20
40
60
80
100
120
2012/7/16
2012/7/17
2012/7/18
2012/7/19
2012/7/20
2012/7/21
2012/7/22
2012/7/23
2012/7/24
2012/7/25
2012/7/26
2012/7/27
2012/7/28
2012/7/29
2012/7/30
2012/7/31
2012/8/1
2012/8/2
2012/8/3
2012/8/4
2012/8/5
2012/8/6
2012/8/7
2012/8/8
2012/8/9
2012/8/10
2012/8/11
2012/8/12
+
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0.0
0.2
0.4
0.6
0.8
1.0
1.2
TTV/ CTV/ CTS/ FTV/
Nielsen Arianna
()
/ 58kg
49kg
57kg
82
7.94
8889
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2008
40iPad4
601.21iPad
268.2%
2012
Youtube642012
2012App
App
(2012/08/13)iPad
2012
68%(
2012/08/13)http://www.london2012.com/mobileapps/
http://news.sina.com.tw/article/20120813/7592199.htmlhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://www.london2012.com/mobileapps/http://www.london2012.com/mobileapps/http://www.london2012.com/mobileapps/http://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://cdnet.stpi.org.tw/techroom/market/eecomputer/2012/eecomputer_12_049.htmhttp://news.sina.com.tw/article/20120813/7592199.html7/31/2019 Carat Media NewsLetter 649 Report
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2008facebook1.4201291.4
Twitter1Youtube
4
BBC(
)NBC()
/( 2012/08/13)SocialMedia and the Olympics (Paypromedia 2012/07/18)
http://news.sina.com.tw/article/20120813/7592199.htmlhttp://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://www.paypromedia.com/2012/07/18/social-media-and-the-olympics/http://news.sina.com.tw/article/20120813/7592199.html7/31/2019 Carat Media NewsLetter 649 Report
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(Comcast Corporation)NBC
NBCTwitter
NBCApp
(TV Everywhere)
NBC
NBC
NBC( 2012/07/27)
http://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.htmlhttp://dailynews.sina.com/bg/news/usa/usnews/chinesedaily/20120728/05453610582.html7/31/2019 Carat Media NewsLetter 649 Report
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NBCTwitter
727Twitter
Guy AdamsTwitterNBC
NBCemail30Twitter (
MashableemialemailTwitter
AdamTwitter)
#NBCFail
Heres the Man Who Started #NBCFail (Mashable 2012/07/30)NBC criticized for not airingPhelps race live (Inside TV 2012/07/28)
(Michael
Phelps) Twitter NBC
#NBCFail(NBC)#NBCsucks(NBC)
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NBC
NBC11
NBC
MUSE
TwitterNBC
Tim Berners-Lee
GoogleTwitter#NBCfail
NBC ( 2012/08/01)
( 2012/08/01)NBC fail shows network's commitment to 'the last
great buggy-whip Olympics(the Guarian 2012/07/30)
http://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://www.guardian.co.uk/commentisfree/2012/jul/30/nbc-fail-buggy-whip-olympicshttp://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://tech.hexun.com.tw/2012-08-01/144211450.htmlhttp://tech.hexun.com.tw/2012-08-01/144211450.html7/31/2019 Carat Media NewsLetter 649 Report
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NBCNBC
2.192.15NBC
20NBC4,070
500
58%42%
NBC
Pew1,00573%17%
12%
80%
NBC
NBC( 2012/08/14)NBC's London Olympics ratings defy expectations
http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://www.ktla.com/sports/olympic-games/fi-ct-olympics-ratings-20120811,0,4184094.storyhttp://www.ktla.com/sports/olympic-games/fi-ct-olympics-ratings-20120811,0,4184094.storyhttp://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=2http://news.rti.org.tw/index_newsContent.aspx?nid=371379&id=6&id2=27/31/2019 Carat Media NewsLetter 649 Report
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2012(Kenneth Branagh)
(Be not afraid, the isle is full of noises)
NBC10TV Everywhere
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.
(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)
Aegis Group plc.Aegis Group plc.
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(02) 2717-5238 ext.9285