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CARAT MEDIA WEEKLY NEWSLETTER
No. 688
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Media Report
OOHOut-of-Home Trend
(2/3)
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20101225
--
384()
ETC12
http://www.i384.com.twwww.tumblr.com
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2013
(City Consumption Power, CCP)
(PCP)
10,3619,785
6,903
5,807
3,579
0
2,000
4,000
6,000
8,000
10,000
12,000
:CCP()
City Consumption PowerCCPPCP
2013
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/()
2011
74()
- 1
Nielsen Media Index & Life Index Taiwan 2012.All Sample (12-65 y).
49%
41%
30%
21% 20%16%
13% 12% 11%
0%
20%
40%
60%
/
(
)
(
)
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- 2
/
/
http://cclccl-life.blogspot.tw/2011/04/blog-post_1998.html#axzz1j1XLAMBe
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/()
()
1.2.
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78%74%
52%46%
39%35%
22%18%
11%6%
0%
30%
60%
90%
Nielsen Media Index & Life Index Taiwan 2012.All Sample (12-65 y).
1040
79720
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OOH
3,591
3,587
6,395
3C
2,621
2,390
6,411
5,175
3,475
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1534
15-34 60% 40% 25% 61% 14%
15-29 47% 53% 37% 51% 12%
25-44 52% 48% 24% 62% 14%
20-34 55% 45% 26% 57% 17%
15-34 54% 46% 29% 58% 13%
20-34 60% 40% 18% 71% 11%
20-34 45% 55%
30% 49% 21%
15-24 51% 49% 43% 46% 11%
15-34 54% 46% 32% 48% 20%
Nielsen Media Index & Life Index Taiwan 2012.All Sample (12-65 y).
0% 20% 40% 60% 80% 100%
/
12-14 15-19 20-24 25-29 30-34 35-39
40-44 45-49 50-54 55-59 60-65
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12.56%
28.14%
21.04%
37.44%
OOHOOH
OOHOOH
OOHOOH
OOHOOH
2012(Out-of-Home Consumer Survey, OCS)
(37.44%)
(28.14%)
(21.04%)(8.48%)(13.31%)
: Posterscope Taiwan, Out-of-Home Consumer Survey (OCS), 2012.
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OOH
(56.49%)
(56.49%)
(54.55%)
/(46.1%)
OOH(45.45%)
(47.29%)
(43.41%)
(27.52%)
(23.26%)
(20.54%)
/(90.14%/i130)
(88.12% /i117)
(87.25%/i143)
(85.8% / i120)
(84.35% /i121)
(57.4%)(40.29%)
(71.49%)
(69.93%)
(69.93%)
OOH(68.19%)
OOH
(66.23%)
: Posterscope Taiwan, Out-of-Home Consumer Survey (OCS), 2012.iindexindex 11010%index 9010%
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(BRT)2013
20144
/
OOH
OOH
www.brttaichung.com.tw
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Pioneering Out-of-Home
( Posterscope ) ( Dentsu AegisNetwork ) 26 67
2002 ( Out-of-Home Communications )
( Posterscope )
( Posterscope ) HyperspaceOOH 3.0
Posterscope Taiwan
mailto:[email protected]:[email protected]:[email protected]7/30/2019 Carat Media NewsLetter 688 Report
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.
(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)
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(02) 2717-5238 ext.9285
APP
APP for Android APP for iOS
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