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CARAT MEDIA WEEKLY NEWSLETTER

No. 705

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Media Report

2013

Media Report

DOOH2013

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ROI

Big

Data() Smart Data

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BOE(Bought, Owned,

Earned Media)

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2013Route

Route Ipsos MediaCT

4

200820123628,000

Route9

1.6GPS

Route - GPS

/ Route

http://www.route.org.uk/http://www.route.org.uk/http://www.route.org.uk/http://www.route.org.uk/http://www.route.org.uk/

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Route

Route -

(Interactive PopulationFinder)

/ Route

http://www.route.org.uk/http://www.route.org.uk/http://www.route.org.uk/http://www.route.org.uk/http://www.route.org.uk/

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JCDecauxVirtuoCity

4

VirtuoCity -

VirtuoCity

VirtuoCity, Posterscope Media Digest Mar. 2013

(Engagement Rate)

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Big Data -

Gartner

Big Data

Big data

2,000iChannel(O-viewer)(views)

Big DataSmart Data

iChannel

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=

iChannel

iChannel

iChannel

Big Data

Cool

12

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ROI

(DOOH)(MOOH)

http://www.uzai.com/go/sight-10612.html ; http://funkadelicadvertising.blogspot.tw/

http://www.uzai.com/go/sight-10612.htmlhttp://funkadelicadvertising.blogspot.tw/http://funkadelicadvertising.blogspot.tw/http://funkadelicadvertising.blogspot.tw/http://www.uzai.com/go/sight-10612.htmlhttp://www.uzai.com/go/sight-10612.htmlhttp://www.uzai.com/go/sight-10612.htmlhttp://www.uzai.com/go/sight-10612.htmlhttp://www.uzai.com/go/sight-10612.html

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8/22

7018/29

7029/5

7039/12

7049/18

7059/26

70610/3

70710/9

708

IPTV

IPTV

Image courtesy of winnond / FreeDigitalPhotos.net

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(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

.

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carat.weekly@carat.com

(02) 2717-5238 ext.9285

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