7/31/2019 Carat Media NewsLetter 644 Report

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CARAT MEDIA WEEKLY NEWSLETTER

No. 644

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Media Report

Media Report

Google

/Google Retail Advertising Blog

http://googleretail.blogspot.tw/2012/04/announcing-mobile-playbook.htmlhttp://googleretail.blogspot.tw/2012/04/announcing-mobile-playbook.html

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Google

94%70%

66%

(Showroom)(showrooming)

Google20124

(Google MobilePlaybook)Google

http://www.ourmobileplanet.com(2012/07/09 )

http://www.ourmobileplanet.com/http://cn.nytimes.com/article/business/2012/07/09/c09shopping/?pagemode=printzh-hk/http://cn.nytimes.com/article/business/2012/07/09/c09shopping/?pagemode=printzh-hk/http://www.ourmobileplanet.com/http://www.ourmobileplanet.com/

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(online)

UberApp

GrubHubHotel tonightApp

Hotels.com

App

(Value proposition)?

http://youtu.be/zXZFSMS4Uzo

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Chadwick Martin BaileyiModerate Research Technologies

Motorola Solutions

39%12%

8%InsightExpress

53%38%

Amazon201012AppPrice Check

Amazon2011AmazonPrice Check

Amazon5

(Value proposition)?

More than half of smartphone owners use mobile devices in retail stores: study(Mobile Commerce Daily

2011/03/14)87pc of retailers agree shoppers can find better deals via mobile: survey(Mobile Commerce Daily 2011/01/13)Study Analyzes Mobile Search, Buying Behavior In Retail(Online Media Daily 2011/11/11)

http://www.mobilecommercedaily.com/2011/03/14/more-than-half-of-smartphone-owners-use-mobile-devices-in-retail-stores-studyhttp://www.mobilecommercedaily.com/2011/01/13/87pc-of-retailers-agree-shoppers-can-find-better-deals-via-mobile-surveyhttp://www.mediapost.com/publications/article/162261/study-analyzes-mobile-search-buying-behavior-in-r.htmlhttp://www.mediapost.com/publications/article/162261/study-analyzes-mobile-search-buying-behavior-in-r.htmlhttp://www.mobilecommercedaily.com/2011/01/13/87pc-of-retailers-agree-shoppers-can-find-better-deals-via-mobile-surveyhttp://www.mobilecommercedaily.com/2011/03/14/more-than-half-of-smartphone-owners-use-mobile-devices-in-retail-stores-studyhttp://www.mobilecommercedaily.com/2011/03/14/more-than-half-of-smartphone-owners-use-mobile-devices-in-retail-stores-studyhttp://www.mobilecommercedaily.com/2011/03/14/more-than-half-of-smartphone-owners-use-mobile-devices-in-retail-stores-studyhttp://www.mobilecommercedaily.com/2011/03/14/more-than-half-of-smartphone-owners-use-mobile-devices-in-retail-stores-study

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(Value proposition)?

Google

1.

WalmartPick Up Today

2.

Target

3. 73%

Sears

sears.comSears450

iPadiPod Touch

NissanQR Code

http://www.dailyfinance.com/2011/03/24/walmart-launching-same-day-pickup-of-online-purchases/http://www.dailyfinance.com/2011/03/24/walmart-launching-same-day-pickup-of-online-purchases/http://www.dailyfinance.com/2011/03/24/walmart-launching-same-day-pickup-of-online-purchases/http://www.dailyfinance.com/2011/03/24/walmart-launching-same-day-pickup-of-online-purchases/http://www.dailyfinance.com/2011/03/24/walmart-launching-same-day-pickup-of-online-purchases/http://www.dailyfinance.com/2011/03/24/walmart-launching-same-day-pickup-of-online-purchases/

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(Digital Destination)

Google

KayakPC

GoogleESPN

KayakESPNKayak

GoogleHowtogomobile

http://www.howtogomo.com/en/d/http://www.howtogomo.com/en/d/

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App

Google

App

App

App4

1. App

2. App

3. App

PC

App

App(in-app advertising)App

App

AppApp

4. (Push notification)

(Digital Destination)

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GoogleMobile

champion

1.

2.

3. &

4.

5.

6.

7.

8.

9.

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Google5

20%30%25%

(landing page)

GooglePC

Coca-ColaGoogleHilltop

http://youtu.be/45Z-GevoYB8

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(IAB)72%

1. /

2.

AppApp

iPad AppBig Fork Little ForkiFood Assistant

3.

(call-to-action)

Sweetwater Sound

4. VovloGrow Interactive

3Vovlvo(banner)

HTML5(landing page)Google

Vovlo

(t-commerce)

Gartner Says Worldwide Media Tablets Sales to Reach 119 Million Units in 2012(Gartner 2012/04/10)Gartner Survey Highlights Top Five Daily Activities on Media Tablets(Gartner 2012/07/03)

http://www.gartner.com/it/page.jsp?id=1980115http://www.gartner.com/it/page.jsp?id=1980115http://www.gartner.com/it/page.jsp?id=2070515http://www.gartner.com/it/page.jsp?id=2070515http://www.gartner.com/it/page.jsp?id=2070515http://www.gartner.com/it/page.jsp?id=2070515http://www.gartner.com/it/page.jsp?id=1980115

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GoogleGoogle

/

GoogleMobile PlaybookHTML5

iPadThe Mobile Playbook

http://www.themobileplaybook.com/http://www.themobileplaybook.com/http://www.themobileplaybook.com/http://www.themobileplaybook.com/http://www.themobileplaybook.com/http://www.themobileplaybook.com/

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.

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

Aegis Group plc.Aegis Group plc.

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twn.mediaweekly@carat.com

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