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CARAT MEDIA WEEKLY NEWSLETTER

No. 685

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Media Report

Media Report

http://farm4.staticflickr.com/3566/3587036145_cbc49f9bfd.jpg

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IEG20132013199.4

20125.5%(2.6%) (3.0%)

4.2%533

5%

IEG

William Chipps

Total Global Sponsorship Spending Annual Growth Of Advertising, Sales Promotion And Sponsorship

http://www.sponsorship.com/iegsr/2013/01/07/2013-Sponsorship-Outlook--Spending-Increase-Is-Dou.aspxhttp://www.sponsorship.com/iegsr/2013/01/07/2013-Sponsorship-Outlook--Spending-Increase-Is-Dou.aspxhttp://www.sponsorship.com/iegsr/2013/01/07/2013-Sponsorship-Outlook--Spending-Increase-Is-Dou.aspxhttp://www.sponsorship.com/iegsr/2013/01/07/2013-Sponsorship-Outlook--Spending-Increase-Is-Dou.aspx

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2012

29

micro-communities

Glastonbury FestivalFUJI Rock

FestivalSimple Life FestivalMEGAPORT Festival

BBC7-ELEVEnHP

Glastonbury Festival Official Facebook

201229

12~19

22.81%

20~29

31.66%

30~39

24%

40~49

14.26% 50

7.26%

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Havas Sports & Entertainment20112,244

54%58.1%253

2

64%71.9%

37.6%

33%2/3

32.5%36%

65 85

36%

Havas Sports & Entertainment

http://www.slideshare.net/HavasSE/havas-se-festbooka5singlepageshdhttp://www.slideshare.net/HavasSE/havas-se-festbooka5singlepageshdhttp://www.slideshare.net/HavasSE/havas-se-festbooka5singlepageshdhttp://www.slideshare.net/HavasSE/havas-se-festbooka5singlepageshdhttp://www.slideshare.net/HavasSE/havas-se-festbooka5singlepageshd

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Havas Sports & Entertainment Roskilde Festival tokyo weekender

Roskilde Festival Green Footsteps

FUJI Rock Festival

http://www.slideshare.net/HavasSE/havas-se-festbooka5singlepageshdhttp://roskilde-festival.dk/about_roskilde/environment/green_footsteps/http://www.tokyoweekender.com/2011/07/fuji-rock-2011-an-interview-with-fuji-rock-frontman-%E2%80%98johnnie-fingers%E2%80%99/http://www.tokyoweekender.com/2011/07/fuji-rock-2011-an-interview-with-fuji-rock-frontman-%E2%80%98johnnie-fingers%E2%80%99/http://www.tokyoweekender.com/2011/07/fuji-rock-2011-an-interview-with-fuji-rock-frontman-%E2%80%98johnnie-fingers%E2%80%99/http://www.tokyoweekender.com/2011/07/fuji-rock-2011-an-interview-with-fuji-rock-frontman-%E2%80%98johnnie-fingers%E2%80%99/http://roskilde-festival.dk/about_roskilde/environment/green_footsteps/http://www.slideshare.net/HavasSE/havas-se-festbooka5singlepageshdhttp://www.slideshare.net/HavasSE/havas-se-festbooka5singlepageshdhttp://www.slideshare.net/HavasSE/havas-se-festbooka5singlepageshd

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2002OpenerFestival2003

2011 SLOGAN Open Your

WorldOpener Festival

Open Your World

QR

CodeU-Code

Heineken

Best Ads

http://www.bestadsontv.com/ad/41602/Heineken-U-codehttp://www.bestadsontv.com/ad/41602/Heineken-U-codehttp://www.bestadsontv.com/ad/41602/Heineken-U-code

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TOYOTA Free Yr Radio2012

Outside Lands Music and Arts FestivalKSZSU 90.1 FM

TOYOTA

PRIUS HYBIRDFamily Playground

http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.flickr.com/photos/8923012@N04/sets/72157631090511640/with/7768905596/

http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.flickr.com/photos/8923012@N04/sets/72157631090511640/with/7768905596/http://www.flickr.com/photos/8923012@N04/sets/72157631090511640/with/7768905596/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/http://www.pinpointmusic.com/free-yr-radio-broadcast-lineup-for-outside-lands/

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20102012

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DNA

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SENSATIONQR CodeTOYOTA

Image courtesy of digitalart / FreeDigitalPhotos.net

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.

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

Aegis Group plc.Aegis Group plc.

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carat.weekly@carat.com

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