Carat Media NewsLetter 702 Report

7/30/2019 Carat Media NewsLetter 702 Report

1/19

CARAT MEDIA WEEKLY NEWSLETTER

No. 702


2/19

Media Report

Media Report

2013

Image courtesy of ddpavumba / FreeDigitalPhotos.net


3/19

2013

6

2.49%

20123C

5

6

(2013/08/16)(r)(p)

(2013/08/05) Note:

2013120111002011

(2013/06/27)

75.08

102.75

98

100

102

104

60

70

80

90

12-Jun

12-Jul

12-Aug

12-Sep

12-Oct

12-Nov

12-Dec

13-Jan

13-Feb

13-Mar

13-Apr

13-May

13-Jun

&()

7.37

4.563.53

1.21 0.59-0.12

0.73

3.97

1.622.49

11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q4 13Q1

(r)

13Q2

(p)

2011-2013(): %

2013


4/19

20130.4%226

45

2

4

564

3,878

3,157 3,695

4,0404,027

3,882

3,7133,279

3,7733,918 4,027 3,880

-4.2%

3.9%2.1%

-3.0%

0.01% -0.03%

1 2 3 4 5 6

2012/20132012 2013

AIS (Advertisement Information Service)2004 0.10/0.05/0.58/0.44/0.59/()1.0

2005

0.09/

0.05/

0.48/

0.44/

0.54/

(

)1.02006 0.09/0.04/0.45/0.43/0.48/()1.02007 0.111/0.033/0.39/0.425/0.445/()1.0

2008 0.109/0.034/0.380/0.435/0.410/()1.02009 0.097/0.039/0.37/0.435/0.400/()1.02010 0.110/0.043/0.377/0.443/0.397/()1.0

2011 0.106/0.050/0.350/0.440/0.400/()1.02012 0.085/0.049/0.320/0.430/0.360/()1.02013 0.090/0.052/0.275/0.435/0.300/()1.0

26,141

24,039 22,756 21,844 21,806

19,081

23,857 23,742 22,677 22,590

-8.0%

-5.3%

-4.0%

-0.2%

-12.5%

25.0%

-0.5%-4.5%

-0.4%

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

2004-2013

2013


5/19

-

2.3

(1)

1,755

1,528

2,469

4,212

10,532

2,095

1,800

1,651

2,527

4,555

10,146

1,998

2012/2013

2012

2013

AIS (Advertisement Information Service)

-7.4 %

- 7.5 %

-2.3 %

- 2.5 %

4.9 %

3.8 %9.3%

46.6%18.6%

10.9%

6.8%

7.8%

2013

2012

7.3%)

(20.1%)

(7.9%)

(44.7%)

(8.8%)

(11.1%)

+: 55.9(53.6 %)

2013


6/19

//201376%201273%AIS (Advertisement Information Service)

1 3,199.9 14.2% 20.1% 2,663.9 11.7% 1 2 1,893.9 8.4% 8.2% 1,749.8 7.7% 3

3 1,723.8 7.6% -4.7% 1,808.0 8.0% 2

4 1,634.9 7.2% 1.9% 1,604.6 7.1% 4

5 1,205.2 5.3% -4.4% 1,261.3 5.6% 6

6 1,190.4 5.3% -14.3% 1,388.4 6.1% 5 7 1,097.7 4.9% -4.9% 1,154.7 5.1% 8

8 1,028.1 4.6% -9.3% 1,133.4 5.0% 9

9 1,009.8 4.5% -17.4% 1,222.3 5.4% 7 10 900.3 4.0% 14.4% 787.0 3.5% 14 11 891.4 3.9% -5.6% 944.2 4.2% 11

12 840.2 3.7% 0.1% 839.0 3.7% 12

13 806.6 3.6% 17.3% 687.6 3.0% 16 14 805.5 3.6% -16.9% 968.9 4.3% 10 15 758.2 3.4% 14.9% 659.6 2.9% 17 16 740.1 3.3% -7.8% 802.5 3.5% 13 17 621.2 2.7% -13.8% 720.8 3.2% 15

18 527.9 2.3% -1.9% 538.1 2.4% 19

19 488.9 2.2% 1.1% 483.5 2.1% 20

20 448.3 2.0% -28.3% 624.9 2.8% 18Top 10 - 14,884.2 65.9% 0.7% 14,773.5 65.1% -Top 20 - 21,812.5 96.6% -1.0% 22,042.6 97.2% - - 22,590.0 100% -0.4% 22,677.0 100% -

2013 2012

2013


7/19

201365.9%

14.4%

(-14.3%)(-17.4%)

20124

1/5

52012

/2013

1120(17.3%)(14.9%)(-16.9%)

(-28.3%)

/

2013


8/19


1 2,651.9 11.7% 24.4% 2,131.2 9.4% 1 2 837.5 3.7% 12.2% 746.2 3.3% 2

3 596.9 2.6% -12.6% 683.0 3.0% 3

4 433.0 1.9% -17.2% 523.1 2.3% 4

5 400.7 1.8% -2.3% 410.0 1.8% 5

/ 6 359.6 1.6% -2.4% 368.3 1.6% 8

7 354.9 1.6% -8.6% 388.4 1.7% 7

8 342.5 1.5% 16.8% 293.3 1.3% 12 9 305.4 1.4% 5.7% 289.0 1.3% 13

10 305.2 1.4% -23.0% 396.3 1.7% 6 11 303.7 1.3% 61.0% 188.7 0.8% 26 12 303.2 1.3% 2.4% 296.2 1.3% 11

13 296.6 1.3% 18.3% 250.8 1.1% 15

() 14 277.5 1.2% 8.1% 256.8 1.1% 14

15 275.4 1.2% 35.1% 203.8 0.9% 22 16 259.1 1.1% -25.5% 347.7 1.5% 9 17 253.0 1.1% 1.9% 248.4 1.1% 16

18 251.8 1.1% 63.5% 154.0 0.7% 34 19 218.6 1.0% -32.3% 322.8 1.4% 10 20 217.4 1.0% 7.8% 201.6 0.9% 23

Top 20 - 9,244.0 40.9% 6.3% 8,699.5 38.4% - - 22,590.0 100% -0.4% 22,677.0 100% -

2013 2012

2013


9/19

2013(24.4%)

(61.0%)(35.1%)(63.5%)

1

(300480)

2/(-23.0%)(-25.5%)(-

32.3%)

2013


10/19

0 1,000 2,000 3,000 4,000 5,000

/

2012/2013

2012 2013

20134.0%2008

-6.9%

/14%

3

14%

/

/


2.0

0

100

200

300

400

500

600

/

2012/2013

2012 2013

-5.7%

-3.9%

5.3%

11.5

17.4%

-6.9%

14.0%

16.7%

-4.4% 39.0%

-6.7%

4.9

5.6

5.7

-14.0

5.3

3.1

11.8

10.9

2013


11/19

20137.5%

/

(-26.5%)

1.3%

- (9)

- (2)- (1)()AIS (Advertisement Information Service)

0

500

1,000

1,500

2,000

2,500

3C

2012/2013

2012 2013

-19.3% -4.6%

-20.3%

11.2%

-25.1%

-21.9% 60.6%

1 3,785.0 89.9% -7.1% 4,076.2 89.5% 1 2 273.1 6.5% 1.3% 269.7 5.9% 2 3 154.0 3.7% -26.5% 209.5 4.6% 3 -7.5%

2013 2012

4,212.1 4,555.4

-15.3%

-10.9%

-19.9%

2013


12/19

20132.3%

36

(82.3%)1


2013

0

50

100

150

200

250

/

2012/2013

2012 2013

8.0%

82.3%

18.0%

25.5%

18.9%

1 663.8 26.9% 9.2% 607.8 24.1% 2 2 632.1 25.6% -7.7% 685.1 27.1% 1

3 443.9 18.0% -3.1% 458.0 18.1% 3

4 172.5 7.0% -0.2% 172.8 6.8% 4

5 136.1 5.5% -2.3% 139.3 5.5% 6

6 132.7 5.4% -9.7% 147.0 5.8% 5

7 97.5 3.9% 0.6% 96.9 3.8% 8

8 76.8 3.1% -21.8% 98.2 3.9% 7 9 36.4 1.5% 9.2% 33.4 1.3% 10 10 35.5 1.4% -23.2% 46.2 1.8% 9 11 26.9 1.1% 0.1% 26.9 1.1% 11

12 14.5 0.6% -3.7% 15.1 0.6% 12

-2.3%

2013 2012

2,468.6 2,526.6

1.6%

2.9%

-1.7%

3.1%

-35.2%

2013


13/19

7.4%(-20.4%)/

(-22.3%)/

13.7%1

- (7)(i like radio)989ICRT- (6)HIT FMPOP Radioi radio

KISS RADIO- (2)NEWS 98


1 696.3 45.6% -10.0% 773.4 46.9% 1 2 670.2 43.9% -2.9% 690.2 41.8% 2 3 161.3 10.6% -13.7% 187.0 11.3% 3 -7.4%

2013 2012

1,527.8 1,650.6

0

100

200

300

400

2012/2013

2012 2013

57.3%

44.6%

-11.9%

-19.2%

-18.2%

-20.4%

-1.5%

-11.5%

-22.3%

-17.2%

2013


14/19

20132.5%

2013

1 105.2 40.8% 74.8 55.0% 26.7 1380.9% 13.5 65.2% 3.7

2 62.0 378.3% 24.1 15.7% 20.2 38.4% 7.3 107.6% 1.83 41.1 46.6% 23.5 -32.0% 13.4 67.5% 5.6 904.9% 1.1

4 37.5 95.9% 16.6 -34.0% 12.6 -25.9% 5.2 -26.9% 1.0

5 33.8 10.8% 15.9 -47.0% 9.5 NA 3.8 32.6% 0.9

6 30.7 88.2% / 13.9 -18.7% 7.5 193.1% 3.4 -66.1% 0.8

7 30.3 -28.5% 12.1 47.4% 7.3 325.3% / 3.1 70.4% () 0.7

8 29.3 -34.7% 12.0 48.4% 7.2 271.5% 2.9 148.4% 0.7

9 28.2 35.5% 9.0 -62.3% 7.1 57.0% 2.7 221.0% 0.6

10 26.9 0.1% 8.0 -31.1% // 7.0 4387.5% 2.5 1761.2% 0.6

Top 10

62.4%45.7%

40.3%

53.5%64.1%

(2013) AIS (Advertisement Information Service)

2013

1,106

400

21876

1,056

328259

94

19

2012/2013

2012 2013-4.5%

-18.1%19.0%

22.5%

84.5%

18.1%

/

/

2

2013

1,900


15/19

2013 (QE)

2.31%

20130.4%2266

215

2

QE


16/19

2013

GTVGTVTVBSJETMUCHGTVKFOXMTV******

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* AXN

LS Time

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/ Discovery

GTV

ANIMAXDisneyCartoon NetworkMOMO

FOX(ESPN2013129)

2013(*)(2013.06)2013(**)(2012.02)(2012.09)(2013.06)


17/19

2013

30CHEERSCareer

SMARTMoney**

ELLEBAZAARCOSMOPOLITANVOGUEBRANDWith efViViGIRLBeauty()Beauty()RayminaChoc-VoCEFGGLA*FASHION QUEEN*me!***JASMINE***

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GOLF

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AIS (Advertisement Information Service)2013(*)GLAFASHION QUEENLonely Planet7 LOHAS2013(**)(2013/01)(***)(2012/10)2535(2012/11)JASMINE(2013/01)(2013/03)me!(2013/05)


18/19

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

.


19/19

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(02) 2717-5238 ext.9285

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