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CARAT MEDIA WEEKLY NEWSLETTER
No. 702
7/30/2019 Carat Media NewsLetter 702 Report
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Media Report
Media Report
2013
Image courtesy of ddpavumba / FreeDigitalPhotos.net
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2013
6
2.49%
20123C
5
6
(2013/08/16)(r)(p)
(2013/08/05) Note:
2013120111002011
(2013/06/27)
75.08
102.75
98
100
102
104
60
70
80
90
12-Jun
12-Jul
12-Aug
12-Sep
12-Oct
12-Nov
12-Dec
13-Jan
13-Feb
13-Mar
13-Apr
13-May
13-Jun
&()
7.37
4.563.53
1.21 0.59-0.12
0.73
3.97
1.622.49
11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q4 13Q1
(r)
13Q2
(p)
2011-2013(): %
2013
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20130.4%226
45
2
4
564
3,878
3,157 3,695
4,0404,027
3,882
3,7133,279
3,7733,918 4,027 3,880
-4.2%
3.9%2.1%
-3.0%
0.01% -0.03%
1 2 3 4 5 6
2012/20132012 2013
AIS (Advertisement Information Service)2004 0.10/0.05/0.58/0.44/0.59/()1.0
2005
0.09/
0.05/
0.48/
0.44/
0.54/
(
)1.02006 0.09/0.04/0.45/0.43/0.48/()1.02007 0.111/0.033/0.39/0.425/0.445/()1.0
2008 0.109/0.034/0.380/0.435/0.410/()1.02009 0.097/0.039/0.37/0.435/0.400/()1.02010 0.110/0.043/0.377/0.443/0.397/()1.0
2011 0.106/0.050/0.350/0.440/0.400/()1.02012 0.085/0.049/0.320/0.430/0.360/()1.02013 0.090/0.052/0.275/0.435/0.300/()1.0
26,141
24,039 22,756 21,844 21,806
19,081
23,857 23,742 22,677 22,590
-8.0%
-5.3%
-4.0%
-0.2%
-12.5%
25.0%
-0.5%-4.5%
-0.4%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
2004-2013
2013
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-
2.3
(1)
1,755
1,528
2,469
4,212
10,532
2,095
1,800
1,651
2,527
4,555
10,146
1,998
2012/2013
2012
2013
AIS (Advertisement Information Service)
-7.4 %
- 7.5 %
-2.3 %
- 2.5 %
4.9 %
3.8 %9.3%
46.6%18.6%
10.9%
6.8%
7.8%
2013
2012
7.3%)
(20.1%)
(7.9%)
(44.7%)
(8.8%)
(11.1%)
+: 55.9(53.6 %)
2013
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//201376%201273%AIS (Advertisement Information Service)
1 3,199.9 14.2% 20.1% 2,663.9 11.7% 1 2 1,893.9 8.4% 8.2% 1,749.8 7.7% 3
3 1,723.8 7.6% -4.7% 1,808.0 8.0% 2
4 1,634.9 7.2% 1.9% 1,604.6 7.1% 4
5 1,205.2 5.3% -4.4% 1,261.3 5.6% 6
6 1,190.4 5.3% -14.3% 1,388.4 6.1% 5 7 1,097.7 4.9% -4.9% 1,154.7 5.1% 8
8 1,028.1 4.6% -9.3% 1,133.4 5.0% 9
9 1,009.8 4.5% -17.4% 1,222.3 5.4% 7 10 900.3 4.0% 14.4% 787.0 3.5% 14 11 891.4 3.9% -5.6% 944.2 4.2% 11
12 840.2 3.7% 0.1% 839.0 3.7% 12
13 806.6 3.6% 17.3% 687.6 3.0% 16 14 805.5 3.6% -16.9% 968.9 4.3% 10 15 758.2 3.4% 14.9% 659.6 2.9% 17 16 740.1 3.3% -7.8% 802.5 3.5% 13 17 621.2 2.7% -13.8% 720.8 3.2% 15
18 527.9 2.3% -1.9% 538.1 2.4% 19
19 488.9 2.2% 1.1% 483.5 2.1% 20
20 448.3 2.0% -28.3% 624.9 2.8% 18Top 10 - 14,884.2 65.9% 0.7% 14,773.5 65.1% -Top 20 - 21,812.5 96.6% -1.0% 22,042.6 97.2% - - 22,590.0 100% -0.4% 22,677.0 100% -
2013 2012
2013
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201365.9%
14.4%
(-14.3%)(-17.4%)
20124
1/5
52012
/2013
1120(17.3%)(14.9%)(-16.9%)
(-28.3%)
/
2013
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AIS (Advertisement Information Service)
1 2,651.9 11.7% 24.4% 2,131.2 9.4% 1 2 837.5 3.7% 12.2% 746.2 3.3% 2
3 596.9 2.6% -12.6% 683.0 3.0% 3
4 433.0 1.9% -17.2% 523.1 2.3% 4
5 400.7 1.8% -2.3% 410.0 1.8% 5
/ 6 359.6 1.6% -2.4% 368.3 1.6% 8
7 354.9 1.6% -8.6% 388.4 1.7% 7
8 342.5 1.5% 16.8% 293.3 1.3% 12 9 305.4 1.4% 5.7% 289.0 1.3% 13
10 305.2 1.4% -23.0% 396.3 1.7% 6 11 303.7 1.3% 61.0% 188.7 0.8% 26 12 303.2 1.3% 2.4% 296.2 1.3% 11
13 296.6 1.3% 18.3% 250.8 1.1% 15
() 14 277.5 1.2% 8.1% 256.8 1.1% 14
15 275.4 1.2% 35.1% 203.8 0.9% 22 16 259.1 1.1% -25.5% 347.7 1.5% 9 17 253.0 1.1% 1.9% 248.4 1.1% 16
18 251.8 1.1% 63.5% 154.0 0.7% 34 19 218.6 1.0% -32.3% 322.8 1.4% 10 20 217.4 1.0% 7.8% 201.6 0.9% 23
Top 20 - 9,244.0 40.9% 6.3% 8,699.5 38.4% - - 22,590.0 100% -0.4% 22,677.0 100% -
2013 2012
2013
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2013(24.4%)
(61.0%)(35.1%)(63.5%)
1
(300480)
2/(-23.0%)(-25.5%)(-
32.3%)
2013
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0 1,000 2,000 3,000 4,000 5,000
/
2012/2013
2012 2013
20134.0%2008
-6.9%
/14%
3
14%
/
/
AIS (Advertisement Information Service)
2.0
0
100
200
300
400
500
600
/
2012/2013
2012 2013
-5.7%
-3.9%
5.3%
11.5
17.4%
-6.9%
14.0%
16.7%
-4.4% 39.0%
-6.7%
4.9
5.6
5.7
-14.0
5.3
3.1
11.8
10.9
2013
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20137.5%
/
(-26.5%)
1.3%
- (9)
- (2)- (1)()AIS (Advertisement Information Service)
0
500
1,000
1,500
2,000
2,500
3C
2012/2013
2012 2013
-19.3% -4.6%
-20.3%
11.2%
-25.1%
-21.9% 60.6%
1 3,785.0 89.9% -7.1% 4,076.2 89.5% 1 2 273.1 6.5% 1.3% 269.7 5.9% 2 3 154.0 3.7% -26.5% 209.5 4.6% 3 -7.5%
2013 2012
4,212.1 4,555.4
-15.3%
-10.9%
-19.9%
2013
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20132.3%
36
(82.3%)1
AIS (Advertisement Information Service)
2013
0
50
100
150
200
250
/
2012/2013
2012 2013
8.0%
82.3%
18.0%
25.5%
18.9%
1 663.8 26.9% 9.2% 607.8 24.1% 2 2 632.1 25.6% -7.7% 685.1 27.1% 1
3 443.9 18.0% -3.1% 458.0 18.1% 3
4 172.5 7.0% -0.2% 172.8 6.8% 4
5 136.1 5.5% -2.3% 139.3 5.5% 6
6 132.7 5.4% -9.7% 147.0 5.8% 5
7 97.5 3.9% 0.6% 96.9 3.8% 8
8 76.8 3.1% -21.8% 98.2 3.9% 7 9 36.4 1.5% 9.2% 33.4 1.3% 10 10 35.5 1.4% -23.2% 46.2 1.8% 9 11 26.9 1.1% 0.1% 26.9 1.1% 11
12 14.5 0.6% -3.7% 15.1 0.6% 12
-2.3%
2013 2012
2,468.6 2,526.6
1.6%
2.9%
-1.7%
3.1%
-35.2%
2013
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7.4%(-20.4%)/
(-22.3%)/
13.7%1
- (7)(i like radio)989ICRT- (6)HIT FMPOP Radioi radio
KISS RADIO- (2)NEWS 98
AIS (Advertisement Information Service)
1 696.3 45.6% -10.0% 773.4 46.9% 1 2 670.2 43.9% -2.9% 690.2 41.8% 2 3 161.3 10.6% -13.7% 187.0 11.3% 3 -7.4%
2013 2012
1,527.8 1,650.6
0
100
200
300
400
2012/2013
2012 2013
57.3%
44.6%
-11.9%
-19.2%
-18.2%
-20.4%
-1.5%
-11.5%
-22.3%
-17.2%
2013
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20132.5%
2013
1 105.2 40.8% 74.8 55.0% 26.7 1380.9% 13.5 65.2% 3.7
2 62.0 378.3% 24.1 15.7% 20.2 38.4% 7.3 107.6% 1.83 41.1 46.6% 23.5 -32.0% 13.4 67.5% 5.6 904.9% 1.1
4 37.5 95.9% 16.6 -34.0% 12.6 -25.9% 5.2 -26.9% 1.0
5 33.8 10.8% 15.9 -47.0% 9.5 NA 3.8 32.6% 0.9
6 30.7 88.2% / 13.9 -18.7% 7.5 193.1% 3.4 -66.1% 0.8
7 30.3 -28.5% 12.1 47.4% 7.3 325.3% / 3.1 70.4% () 0.7
8 29.3 -34.7% 12.0 48.4% 7.2 271.5% 2.9 148.4% 0.7
9 28.2 35.5% 9.0 -62.3% 7.1 57.0% 2.7 221.0% 0.6
10 26.9 0.1% 8.0 -31.1% // 7.0 4387.5% 2.5 1761.2% 0.6
Top 10
62.4%45.7%
40.3%
53.5%64.1%
(2013) AIS (Advertisement Information Service)
2013
1,106
400
21876
1,056
328259
94
19
2012/2013
2012 2013-4.5%
-18.1%19.0%
22.5%
84.5%
18.1%
/
/
2
2013
1,900
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2013 (QE)
2.31%
20130.4%2266
215
2
QE
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2013
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2013
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