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Contact Us Micah Brown (Founder & CEO) – [email protected] Josh Chapman (CoFounder & CFO) – [email protected] Tim Wilson (CoFounder & CTO) – [email protected]
| Date post: | 08-Feb-2017 |
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Contact Us
Micah Brown (Founder & CEO) –[email protected]
Josh Chapman (Co-‐Founder & CFO) – [email protected] Wilson (Co-‐Founder & CTO) – [email protected]
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
1) There is currently no reliable way to predict the potential value of digital content, specifically short TV (sitcoms etc), long TV (seasonal shows), Video Advertising and the like both in TV and in
digital form.
2) There is not a reliable way to know the sentiment spectrum of your target audience for
that same digital content or video ad.
The Problem
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
The Problem – Video Marketing Ecosystem
What video ads should be shown?
What do users like, dislike, love, hate?
(“Sentiment profile”)
Can we influence the viewer to a call to action?
(investigate, review, purchase, like etc.)
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
The Problem
q Content Audiences are bored to death with being bombarded with irrelevant ads that have nothing to do with them specifically
q Advertisers want their ads to be more relevant and to reach more engaged audiences to generate more business
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
What is Centiment?
Centiment is a big data company that is creating a predicative analytics platform for digital content. By using machine learning, social sentiment inputs, and big data, the company provides a scientific approach to the future performance of digital content – specifically Video Advertising.
What does Centiment deliver?
Centiment uses big data to deliver “sentiment profiles” in real time to video ad distributors with the goal of more effectively influencing the
viewer of that ad to a call to action. Also, Centiment can analyze video ad inventories in order to match the right ad to the right individual audience.
The Solution
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
The Product
Video Ad Inventory
Centiment uses big data to create an sentiment profile of a viewer in real time that allows video ad distributors to match the most relevant ad
inventory with that person in order to influence them to a call to action.
Viewer’s Sentiment Profile
“Love soccer”“Hate cleaning”“Like political blogs”“Doesn’t like RnB Music”“Beer specialist”“Roadtrip master”…..
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
Where Does Centiment Fit?
API Call“Inventory Analyzer”
What’s the user profile?Which Ad to show them? Influence + call to action?Ad Slot Pricing?
1
2
31
2
Brands & Companies
Audience
PublishersSSPDSP
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
How It Works
(Ad Video Analyzer)
(Ad Description Analyzer)
(Ad Comps)(Social Sentiment)
Correct ad for user at the right price for DSP (Machine Learning
from user response + identity)
z(Used to asses
correctness + price of ad at insertion)
(Current Video Emotional Profile)
ComedyDramaActionMusic Video
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
Where Is the Product Today?
Phase #1: Feature FilmsCentiment developed their initial tech around feature films, back testing its predicative analytics on all film revenue since 1970. This resulted in a ~10% error margin on average, validating the machine learning algorithm which calculates that revenue forecast based on each film’s script, video trailer (if available), budget, genre, and who would likely pay to to
see it before it launches.
Phase #2: Pivot to Marketing TechnologyIn response to key feedback from mentors & advisors, Centiment has pivoted its technology towards the shortest form of digital content: video advertising. This shift is not a start-‐from-‐scratch and is only a shift of the existing tech and underlying machine learning algorithms that the team has developed. The key benefit of this pivot is 1) instant feedback loop (vs 1-‐2 years for film) and 2) massive market opportunity (40 billion videos ads streamed monthly).
Current Product Version: Beta & POC
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
Beta (Marketing Slot Pricing)
Centiment generates a bid value for that ad slot (also see SSP &
DSP fill prices)
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
Beta (Sentiment Profile)
Centiment generates a sentiment profile for individual people in real time (see below for sentiment spectrum)
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
Platforms
Centiment’s technology offering will be used across multiple marketing platforms including desktop + mobile.
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
Market Size
Video Ad Statistics:
1) 40 Billion Video Ads are streamed every month (IAB).
2) Video ad spending will reach $5.4 Billion by the end of 2016 (according to Break Media).
3) Video ads make up 35% of total online ad spending (according to Break Media).
4) The average user spends over 16 minutes watching online video ads every month (According to ComScore)
5) 36% of online consumers trust video ads (according to NIELSEN Wire).
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
Business Model
Charge% of Ad Slot Cost
API Call“Sentiment Profile”
Charge per Video Ad
API Call“Inventory Analyser”
Complimentary
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
Target Customers
Demand Side Platforms (DSPs)
Supply Side Platforms (SSPs)
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
Team
Micah BrownFounder & CEO
Josh ChapmanCo-Founder & COO
Tim WilsonCo-Founder & CTO
Micah has worked as a senior level technology
consultant in the insurance industry and has worked in
commercial, retail and investment banking at
Barclays and within media technology for Viacom and
NBC previous current undertakings.
Josh has worked at BlackRock as a product
specialist for their Aladdin platform, at FC Stone in investment banking and at Morgan Stanley on the equity sales & trading floor where he worked on IPO’s
including Alibaba, Etsy, Shopify and GrubHub.
Tim is a full stack developer and has worked with organisations such as
Amazon and Virgin. His heavyweight skill set includes working with big data, user
behavioural analytics, performance & conversion optimisation and software
development.
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
Team
Dug StokesDevelopment Operations
Neeraj KumarData & Machine Learning
Lawrence CookSenior Developer
Dug is a multi-disciplined coder, with a keen eye for
building fast-evolving resilient systems at scale. He is adept in a wide variety of languages, hardware and
operating systems, and with more than twenty years experience in delivering
complex solutions.
Lawrence is a dedicated programmer with over a
decade of experience in a wide variety of languages, with an interest in systems
architecture and integration. He has experience in building
resilient distributed infrastructure and building backend systems with both
traditional & new tech.
Neeraj has completed his Masters Degree in Data
Science and his in-depth understanding of computer and data science allows him to create bespoke, AI-driven
algorithms to extract mass data sets and provide
extremely accurate conclusions at any given level.
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
Team
Terrell ThompsonCMO
Andre VoisonUK Sales Director
Andre comes from a senior management background in both the public and private sector and has worked with
a number of start-ups, specifically Fintech. He also has an extensive working
knowledge of the UK regulatory framework governed by the FCA.
Terrell has invented and licenced global products
and marketing strategies for clients including: Bentley, Jaguar, The Hilton Group
and Roc Nation. His success as an entrepreneur in the
visual communications and marketing sector is driven by
his passion for innovation.
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
LAUNCH
• Proof of Concept• Facebook• Google• AppNexus• Other DSPs• Other SSPs
• Hire Sales Team + UX Designer
3-‐6 6-‐18 18-‐24 1-‐3Months…
MARKET TRACTION
• Conversions to Paying Customers
• New Customer Acquisition
• Refine Product Capabilities
SCALE
• Segment Expansion Across Marketing Tech
• Explore New Applications of Technology
• Prepare for Series A
SERIES A
• *Raise Capital*
• Talent Expansion
• Evaluate New Applications
• Growth Stage
Milestones Ahead
London Office: Suite 17439. 20-‐22 Wenlock Road, England N1 7GU
New York Off ice: Studio 6R, 372 Central Park West. New York 10025
www.centiment.io
centiment | © Copyright 2016
The Ask
1) Strategic Partnerships
2) Mentors & Advisors
3) Seed Round of $1.5 Million
Questions?
Contact Us
Micah Brown (Founder & CEO) –[email protected]
Josh Chapman (Co-‐Founder & CFO) – [email protected] Wilson (Co-‐Founder & CTO) – [email protected]
