Chief’s MessageSpring 2015 1

A Message from

C/C Robert Baldridge, SN

• Greetings!

• Let me know what you’re thinking

• I’m here to recruit

Chief’s MessageSpring 2015 2

Making the Water a Better Place

• This is our mission

• It’s who we are

• It’s what we do

Chief’s MessageSpring 2015 3

The Mission is ImportantOur Focus:

• Civic Service

• Education

• Fellowship on the Water

Chief’s MessageSpring 2015 4

Because It’s Important We Will:

• Go to the Boater

• Adapt to the need

• Partner up

• Grow

• And….

Chief’s MessageSpring 2015 5

We WILL Have Fun

Chief’s MessageSpring 2015 6

It’s Here!

Chief’s MessageSpring 2015 7

18 for the Price of 12• ABC Classroom 18

month membership for the price of 12 option available

• Still enter students in HQ800

• Go to New Member Entry website to enter members

Chief’s MessageSpring 2015 8

Branding Standards Manual Introduced

• Brand is a valuable asset!

• Consistency will build brand strength

• Available on CommCom website

Chief’s MessageSpring 2015 9

Friends of Marketing

• Defining the brand

• Better name Recognition

• getting the word out

• Bring in more students

• www.usps.org/dues/donation

Chief’s MessageSpring 2015 10

Do Market Research

• Talk to your friends and boating neighbors and ask:

• What would they like to see in a boating skills organization?

• How would they like to learn?

• You can find out a lot, by just asking.

Chief’s MessageSpring 2015 11

Educational Department-2015

• Classroom

• On the Water

• OnLine

• Simulator

Chief’s MessageSpring 2015 12

• An updated version of ABC3 will be released, incorporating NASBLA standards for Boater Education

• Open CPN will be our Nav. Software for N, JN, AP, P, and ABC4

• Expect new seminars on VHF Radio, Using GPS, and Automatic Identification System

Educational Department-2015Classroom Course Improvements

Chief’s MessageSpring 2015 13

Educational Department-2015On-The-Water Instruction

Supplemental Onthe water programsnow available forall courses.

Practical on theWater Training and Boat OperatorCertification continue togrow.

Chief’s MessageSpring 2015 14

• Squadrons are using GoTo Meeting or Skype for Distance Learning classes.Contact Bill McManimen to find out how.

• Look for webinars on topics of interest

• Take advantage of our partners’ Distance Learning, such as Great Lakes Cruising Club

Educational Department-2015Online Courses with a Live Instructor

Chief’s MessageSpring 2015 15

• America’s Boating Course

• Weather for Boaters

• online coursesat Univ of W. Fla

• Coming:– Hurricanes

& Boats Prep– VHF Radio– Using GPS

Educational Department-2015Online Interactive Seminars & Courses

Chief’s MessageSpring 2015 16

• CPS unit in service Oct 2014

• BSVT to appear at major public events

• More units on order foruse around thecountry

Educational Department-2015Boating Skills Virtual Trainer

Chief’s MessageSpring 2015 17

• Pittsburgh PS--D/7, working with

• Fox Chapel Marine Blawnox PA

Platinum Award

$1,000

Classroom and On-the-Water EducationBrunswick Dealer Advantage

Will your Squadron be next????

Chief’s MessageSpring 2015 18

USPS – Beginning our Next USPS – Beginning our Next

100100 Years Years

Chief’s MessageSpring 2015 19

Today’s Unfortunate Today’s Unfortunate RealityReality

• Membership steadily declined• 60,000 in 1990 to 32,000 in

2014 – 47% Reduction• Dues paying membership

baseline now = about 18,000

Chief’s MessageSpring 2015 20

Today’s RealityToday’s Reality

• Lower membership = lower dues income • Forced significant

cost cutting• Reduced

functionality (cutting muscle) last several years.

Chief’s MessageSpring 2015 21

Today’s RealitiesToday’s Realities• Historically - Education Progress

funded by Dues• Current – Ed Progress held

together by patchwork of Grants• Grants are disappearing • Cutting elsewhere just not

feasible. • Need add funding back • Need addition stable income • But from where?

Chief’s MessageSpring 2015 22

Proposal: All New Members - Single

Membership ClassEffective - 1 Jan 2016

How?How?

• All New Members @ equiv. of current fam. unit rate• Grandfather Existing Single

Active Members

Chief’s MessageSpring 2015 23

Emerging Leader Academy

Chief’s MessageSpring 2015 24

Emerging Leader Academy • Coming to Raleigh 19-21

November

• Friday Leadership 101

• Saturday meet with the board to discuss current topics and squadron leadership

• Reduced rates at the Ramada next to HQ

• Friday buffet dinner

Chief’s MessageSpring 2015 25

USPS National Committee Members

Chief’s MessageSpring 2015 28

Squadron Anniversaries

Chief’s MessageSpring 2015 29

F

IRS 990 – It’s Important!

Submit TR-1 Form to USPS HQ following successful submittal of

IRS 990

Submit TR-1 Form to USPS HQ following successful submittal of

IRS 990

Chief’s MessageSpring 2015 30

USPS Cruise 2014

Chief’s MessageSpring 2015 31

Cruise 2016

• Departs Tampa right after the 2016 Annual Meeting in Orlando

• Special USPS group pricing

• Western Caribbean

• Join the USPS group by contacting Lt Dawn Eckhart, phone (727) 403-0406 or dawnstraveldeals@gmail.com

Chief’s MessageSpring 2015 32

See You in San Diego!25-30 August

Chief’s MessageSpring 2015 33

The Chief’s Sentiment…

• Thank you!

• For all you do for USPS, its Districts, Squadrons, and Members

• http://www.usps.org/national/chief/