8/9/2019 Cisco PoLRE for HHC

1/12

Phybridge PoLRE

Steven Fair, EVP, Phybridge

Shawn Carrigan, CTG Developer Ecosyste ! "SV S#ccess, Cisco

$ayne Clary, $$ Sales, Collaboration Partner %anager

%arch &'()

Reoving the "P %igration *arrier +or Cisco ealthcare C#sto

8/9/2019 Cisco PoLRE for HHC

2/12

(- $ho is Phybridge.• Leader in Power /ver Long Reach Ethernet 0PoLRE1 switch t

• 2'','''3 #sers globally #tili4ing Phybridge PoLRE switches• Cisco Sol#tions3 partner 5 orderable on GPL

&- Present how Phybridge reoves "P igration barr

drive application and sol#tion iperatives +or yo#c#stoers-

6- Deonstrate how Phybridge provides yo# with adi7erentiated o7er to yo#r c#stoers-

"ntrod#ction 8 /b9ectives

8/9/2019 Cisco PoLRE for HHC

3/12

ealthcare "peratives 8 *arrier to Entry

"P :etwor; Layer

$hat i+ this doesnni?edCo#nications

Con+erencing C#stoerCollaboration

Care at a DistanceClinical Collaboration (- "n+rastr#ct#re Cost

Cost o+ cabling 8 labor

&- Disr#ption Tolerance

&2!@ environent A critica

6- Bdditional Power :ee

Imperative IP Migration Risks /Concerns

"n+rastr#ct#re

Cisco Collaboration/7ers and Sol#tions

MoneyCisco Collabo

/7ers and Sol

8/9/2019 Cisco PoLRE for HHC

4/12

Solving +or ealthcare Reoving "P %ig*arrier

(- Red#ce "n+rastr#ct#re

2. No Business or Network

3. Power Enabled by Ethern

4. Reach Iperati!e "or Bet

Collaboration

Endpoints

>ni?edCo#nications

Con+erencing C#stoerCollaboration

Care at a DistanceClinical Collaboration

Imperative Remove IP Migration

"n+rastr#ct#re

Cisco Collaboration/7ers and Sol#tions

Money

Cisco Collabor/7ers and Sol

Phybridge PoLRE – IPNetwork 

Copper $ire :etwor; Layer

8/9/2019 Cisco PoLRE for HHC

5/12

/ld Digital Today

%#lti Par

*#ndle

((' bloc;

Cross Connect Cable

CBT6 Cable

$all Plate

R (( Cab

(

Phybrid$e P#E %witch

&isco Router ' &(&)CBT6Cable

R ((Cable

RC

Ph

Cross Connect Cable

((' bloc;

Rack, Stack & Confgre Switche!

&Connect E"i!ting#iringIn$ra!trctre

6 %e'oy PhyLink & Ci!co IPPhone!

:ew Cisco "P Toorrow in Three Easy Ste

8/9/2019 Cisco PoLRE for HHC

6/12

Bccelerate o#r Ret#rn on "nvestent

%e!k ToCon(ergence ) PerPort

CenConPer

C!tomer In(e!tment Re*irement! SendR+I

Contribtion

Se

LB: Bssessent (' :o '

"DF Closets A *ac;#p Power, Cooling, Power So#rce ' :o ('

Cable R#n 6)' :o '

Services +or Planning, Con?g#ring, Deployent @) :o &'

PoE Switch Port )' S#pportR/"

(&)

Tota' In$ra!trctre Send & Ci!co #a''et Share -.- More /-

S#rpl#s *#dget Bvailable +or Bdditional Cisco Bpplications :ot Bvailable 6H

*#y %ore Bpplications :ot Bvailable 6H'

Tota' C!tomer Send -.- Lower R+I -.

Invest More on Applications Driving a Better Return on Investment.

8/9/2019 Cisco PoLRE for HHC

7/12

ighlight :ew or; %edical Center

“After deploying thtechnology, I is

more about its cabecause I ould h

more#

• %igrating to Cisco Vo"P

• "n+rastr#ct#re reI#ireents +or one

b#ilding with over (,6'' phones wastoo costly 5 Staying Digital-

• "ntrod#ced to Phybridge by cons#ltant

• Copleted Proo+ o+ Concept anddeterined that technology can greatlyred#ce costs while oving to Cisco "Pvoice

• Savings o+ over ( illion reali4ed

• "ncreased Cisco Reven#es by (illion-

• $ill contin#e #sing Phybridgetechnology in +#t#re

8/9/2019 Cisco PoLRE for HHC

8/12

“%isco has no completed their %ollaboration &olutions '(ering ith thPo)R* sitch. +he Phybridge Po)R* sitches eliminate infrastructure bacustomers loo!ing to gain the benet of %isco %ollaboration solutions.$

 1edd #i''iam!, Managing %irector, Ci!co So'tion Sa'e

“+eam- I ust did a Phybridge P'% yesterday ith one of my healthcarethey ere AMA/*D ith ho it or!ed. 1e had a video phone running

 pair of analog %opper. +his is denitely something you should be tal!incustomers about.$ 

Brent Foster, Cisco CSE

Phybridge e'iminate! barrier! to IP migration

$hat o#r Colleag#es Bre Saying

8/9/2019 Cisco PoLRE for HHC

9/12

Engaging $ith Phybridge

Prod#ct /verview, *attle Card

Data Sheet, Test Docs

Presentationso Val#e Proposition A Slide Dec;!Videoo  Technology /verview A Slide Dec;!Videoo C#stoer Testionial Video A :%S>o Calc#lator

 

&2APort PoLRE Switch with &2 PhyLin; Bdapters

SP)P045RI%6E)7.

2JAPort PoLRE Switch with 2J PhyLin; Bdapters

SP)P045RI%6E).8

9i!it Ci!co Market'ace $or 2''Content

Ci!co Part Nmber!

 #lian Kennedyealthcare Lead

 #lian-Kennedyphybr

:orth Berica erry LalicCisco Channel %anage

 9laliccisco-co

8/9/2019 Cisco PoLRE for HHC

10/12

M &'(6A&'(2 Cisco an !or its a iates- B rig ts reserve -

Sol#tion Detail *ac; >p

8/9/2019 Cisco PoLRE for HHC

11/12

O#ic;, Easy, Ris; Free %igration to "P with Repeatable,and Scalable Deployent Process Bcross Bll Loca

Feat#re Richosted Voice

8/9/2019 Cisco PoLRE for HHC

12/12

PoLRE Switch /verview 5 Ethernet 8 PoE ovPair

Downlink Ports

)$t. * &onsole Po

2 + ,-B Ethernet Ports

2 + ,-B iber Ports

Industry /eadin$ Power

Phy/ink)0DE IN &0N0D0

Power WISE 

1', power supply

5ot swappable

 0&'D& Power %ource

Power %harin$

Power )ana$eent

&2 Port Switc

2J Port Switc