SOCIAL NETWORKINGBernie BakerEndicott College

Van Loan School of Graduate and Professional Studies

CMM115 Introduction to Social Media

Winter Intersession – January 11, 2017 (Day 7) – Screencasting

SOCIAL NETWORKING – WHAT IS IT?

“Social networking is the practice of expanding the number of one's

business and social contacts by making connections through

individuals, often through social media sites such as Facebook,

Twitter, LinkedIn, and Google+.”

Source - Rouse, M. (n.d.). What is social networking? - Definition from WhatIs.com. Retrieved January 10, 2017, from http://whatis.techtarget.com/definition/social-networking

SOCIAL NETWORKS – CHOOSE WISELY

Choice - A powerful tool; capable of impacting all facets of our existence

Everything we experience in life is based on our choices

What does it mean to choose participatory engagement in social media networks?

What are the implications of avoiding on-line engagement?

SOCIAL NETWORKS – WHY NOW?

Web 2.0 – Enables robust communication and sharing capabilities

Encourages on-line interactions that mimic and extend traditional forms of conversation and commerce

Ubiquitous availability of high-speed, reliable networks, smart phones, tablets, and applications (Facebook, Twitter, Instagram)

SOCIAL NETWORKS – GOOD FOR BUSINESS

Consumer Engagement = Money in the Bank

Massive adoption of online commerceIncreased Social Interaction

Streamlined Brand ManagementIncreased Brand Awareness

Frictionless SellingGlobal Reach

SOCIAL NETWORKS – GOOD FOR INDIVIDUALS

On-line Engagement = Social Capital

Maintain and Expand RelationshipsIncreased Social InteractionPersonal Brand Management

Increased Personal Brand AwarenessMember of a Global Community

Reduced Anxiety

SOCIAL NETWORKS – MISSING OUT?

“Individuals and businesses not actively engaged in social networks are missing out on the evolving

idea of sociality in the era of expansive growth and enablement for users around the world.”

- Bernie Baker

THANK YOU!Bernie Baker

@berniebaker

Endicott College

Van Loan School of Graduate and Professional Studies

CMM115 Introduction to Social Media

Winter Intersession – January 11, 2017 (Day 7) – Screencasting